Erica J. Payavis
West Palm Beach
Summary
Well-rounded creative individual with a diverse work history, education, and experience with health and wellness. Understanding the needs of your company with nothing less than consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to not only fulfill but exceed expectations.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work History
Small Business Owner
Self Employed
West Palm Beach
08.2022 - Current
- Developed marketing strategies that attracted target audience and enhanced envisioned brand aesthetic, exemplifying public relations professionalism
- Managed daily operations and ensured efficient workflow across all areas of operations.
- Designed and maintained user-friendly website for optimal customer engagement and experience.
- Developed patterns for garments based on sketches or existing samples provided by clients.
- Measuring and assessing clothing on customers to determine proper fitting and necessary alterations.
- Collaborated with clients to interpret visions and design custom pieces that fulfilled their unique requirements.
- Constructed one of a kind garments utilizing various sewing techniques and high-quality materials to meet specifications while staying authentic to my brand.
Server
The Sidewalk Cafe
Venice Beach
02.2023 - 08.2023
- Delivered exceptional food and beverage hospitality, upselling menu items to elevate customer satisfaction.
- Displayed enthusiasm and knowledge while upholding the company values.
- Operated POS terminals to input orders, split bills, and calculate totals.
Retail Sales Specialist
Nati Boutique
Venice
03.2022 - 02.2023
- Organized and sold merchandise to meet daily and monthly sales goals while enhancing shopping experience for locals and travelers.
- Curated memorable styles for photoshoots to enhance marketing materials and business aesthetic.
- Conducted regular inventory checks to identify stock levels and prevent shortages.
Bartender
Hammock Beach Resort
Palm Coast
05.2021 - 01.2022
- Crafted cocktails and took orders for customers during service shifts.
- Greeted customers and provided 5 star care to each party/ guest
- Effectively multitasked within a fast-paced environment.
- Resolved customer complaints in a professional manner so they leave with a smile and come back again.
Marketing Intern
Topshelf Promotions
01.2021 - 05.2021
- Strategically updated social media account (Instagram), analyzed information from audience research strategies (polls, post interactions), event planning and event promotion.
Server
The Eatery By Ryan
Fort Myers
03.2019 - 05.2020
- Provided food and beverage hospitality, upsold products, and maintained customer relationships according to restaurant standards.
- Provided exceptional service to high volume of daily customers.
- Greeted customers, answered questions, and recommended specials to drive sales.
- Coordinated with hosts, bussers, and kitchen staff to ensure efficient service for customer satisfaction.
Server
Hooters
Naples
08.2019 - 05.2020
- Provided timely food and beverage hospitality
- Earned and maintained beneficial relationships with customers according to restaurant values
- Trained new employees and anything else I was asked to do to keep the business running successfully.
Surf Instructor
Hammock Beach Water Sports
Palm Coast
05.2016 - 08.2018
- Educated participants on the proper surfing techniques, adjusting to each individual's skill level and desired goals.
- Responsible for managing clientele relations and scheduling and encouraging them to come back if they had fun.
- Maintained annual clients and ensured a positive work environment with increased organization promotion.
Education
Bachelor of Arts - Communication, public relations
Florida Gulf Coast University
Fort Myers, FL 08.2017 - 01.2021
Matanzas High School
Palm Coast, FLSkills
- Medical & Wellness Knowledge and Passion
- Inclusive health communication
- Content editing and writing
- Collegiate-level writer
- Social Media Content Creation Strategist
- Business Development
- Remote project management
- Microsoft Office and Photoshop
- AI content development
- Evidence-Based Research
- Fact Checking & Source Verification
- Problem solving
Timeline
Server
The Sidewalk Cafe
02.2023 - 08.2023
Small Business Owner
Self Employed
08.2022 - Current
Retail Sales Specialist
Nati Boutique
03.2022 - 02.2023
Bartender
Hammock Beach Resort
05.2021 - 01.2022
Marketing Intern
Topshelf Promotions
01.2021 - 05.2021
Server
Hooters
08.2019 - 05.2020
Server
The Eatery By Ryan
03.2019 - 05.2020
Bachelor of Arts - Communication, public relations
Florida Gulf Coast University
08.2017 - 01.2021
Surf Instructor
Hammock Beach Water Sports
05.2016 - 08.2018
Matanzas High School