Erica King
Columbus,OH
Summary
Engaging and accomplishment-driven communications professional well-versed in corporate communication, sales support and branding. Exceptional writing, editing and interpersonal skills with internal and external audiences. Eloquent writer with track record of creating consistently engaging content. Deadline-driven, tenacious and successful at thriving in high-pressure environments.
Overview
8
8
years of professional experience
Work History
OPERATIONS MANAGER
Top Tier Smoke Shop
Cleveland, OH
09.2023 - Current
- Created and implemented effective marketing campaigns.
- Formulated strategic objectives.
- Devised strategy for optimal utilization of company resources.
- Created engaging and diverse digital content including blogs, podcasts, and social media posts for major social media platforms including Instagram, TikTok, and Twitter.
- Executed keyword search and utilized SEO best practices to enhance content optimization.
- Recruited, trained, and supervised staff.
- Negotiated pricing and secured materials needed for production by establishing strong relationships with vendors.
REPORTER/PRODUCER
ABC News
Washington, DC
02.2017 - 07.2023
- Created unique feature stories for national media.
- Pitched accurate and engaging stories that were fact-checked.
- Researched local and national community issues to create captivating news stories.
- Produced impactful daily news reports for ABC News, influencing both the digital and broadcast platforms.
- Engaged and corresponded with the public through various social media platforms.
- Delivered insightful guest interviews on Good Morning America, ABC News Live, and World New Tonight with David Muir.
- Responded to breaking news stories round the clock with a sense of urgency.
- Engaged in conversations with prominent individuals to explore emerging topics related to race, culture, and politics.
PUBLIC RELATIONS COORDINATOR
The Filter Experience/ The Sauce BSE
Cleveland, OH
06.2020 - 06.2023
- Curated corporate communications aligning with company objectives.
- Enhanced brand visibility through strategic marketing initiatives and the successful launch of impactful product campaigns.
- Managed various types of communications, including internal, external, and crisis situations.
- Aligned projects and daily activities with company vision, strategies, and tactics.
- Enhanced brand visibility by collaborating with major media outlets including WKYC, Cleveland 19, and News 5 WEWS.
- Achieved a substantial 30% growth in profitable company events through improved event recognition in press and enhanced social media engagement.
Education
Bachelor of Science - Broadcast Journalism
Ohio University
Athens, OH04.2016
Skills
- Exemplary Communication Skills
- Exceptional Writing Skills
- Superb Interpersonal Skills
- Media Communications
- Content Strategy
- Web Content Creation
- Press Release Writing
- Project Management
- Social Media Management
- Social Media Content Creation
- Story Telling & Development
- Adaptive Communication Styles
- Brand Development
- Adobe Creative Cloud Expertise
- Team Collaboration
- Deadline Driven
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
OPERATIONS MANAGER
Top Tier Smoke Shop
09.2023 - Current
PUBLIC RELATIONS COORDINATOR
The Filter Experience/ The Sauce BSE
06.2020 - 06.2023
REPORTER/PRODUCER
ABC News
02.2017 - 07.2023
Bachelor of Science - Broadcast Journalism
Ohio University
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