Ericka DeHaan
Dallas
Summary
Driven individual with talent for merchandising and attracting customers through personalized service. Understands customers' needs to customize sales approaches. Friendly, upbeat and dedicated to customer satisfaction. Successful at increasing sales through upselling techniques and implementing additional processes to drive profitability in a flagship setting. Focused with attention to detail, exemplary communication, and exceptional visual merchandising abilities.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Assistant Manager
Zimmermann
08.2024 - Current
- Supervised daily store operations to ensure optimal customer service and sales performance.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Assisted the Store Manager in analyzing sales data to make informed decisions for improving individual team member sales and overall store performance.
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Led visual merchandising strategies to enhance brand presentation and customer engagement.
Assistant Store Manager
Sandro (Flagship)
09.2022 - 08.2024
- Collaborated with Regional Visual Merchandiser to map and execute flagship visual directives and presented results to visual corporate partners bi-weekly.
- Completed frequent walk-throughs and directed team members to correct issues impacting store appearance or standards.
- Assisted in continuous development of effective store associates to achieve desired sales and results.
- Interviewed and vetted job applicants to make effective hiring decisions and fill vacancies with strong team members.
- Led teams in planning, implementation and execution of merchandising and operating initiatives to streamline business effectiveness.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
Visual Supervisor
Kate Spade
01.2020 - 09.2022
- Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
- Developed sales presentations to educate personnel on product placement to increase sales revenue and drive customer traffic.
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
- Delivered level of service to customers in effort to build upon relationships for future clients.
- Upheld company's high standards for business via leading by example and encouraging team members to adhere to corporate policies.
- Completed daily sales reports and analyzed metrics to identify trends.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Improved profitability by executing daily, weekly and monthly floor plan changes.
Visual Supervisor
Kate Spade
11.2017 - 01.2020
- Placed prices and descriptive signage to enhance displays and promote items.
- Resolved customer complaints and adjusted policies to meet changing needs.
- Configured and arranged up-to-date advertising and marketing displays, creatively placed merchandise on counters or tables to promote visibility and sales.
- Conducted inventory counts by assessing current state of inventory integrity against target accuracy levels and tracking variances.
- Managed shifts in absence of store manager to deliver excellent customer service while promoting sales.
Men’s and Kids Coordinator
TJ Maxx
05.2015 - 11.2017
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Managed effective stock rotation and inventory placement.
- Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
- Presented updated floor plans and design strategy to store management.
- Configured and arranged up-to-date advertising and marketing displays, creatively placed merchandise on counters or tables to promote visibility and sales.
Education
High School Diploma -
Byron Nelson High School
Trophy Club, TX05.2015
Skills
- Collaborative talent
- Product expertise
- Detail-oriented
- Building brand awareness
- Team leadership
- Visual merchandising expertise
Certification
Certified Wedding & Event Planner (2017)
Timeline
Assistant Manager
Zimmermann
08.2024 - Current
Assistant Store Manager
Sandro (Flagship)
09.2022 - 08.2024
Visual Supervisor
Kate Spade
01.2020 - 09.2022
Visual Supervisor
Kate Spade
11.2017 - 01.2020
Men’s and Kids Coordinator
TJ Maxx
05.2015 - 11.2017
High School Diploma -
Byron Nelson High School