ERIK MORTON
Atlanta,Georgia
Summary
Results-oriented Territory Sales Manager with high energy levels and passion for customer service and sales. Polished in increasing sales volume by developing business opportunities and implementing effective sales programs. Critical thinker possessing first-rate multitasking, problem-solving and communication skills.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Product Support Sales Representative
G&W Equipment
09.2023 - Current
- Increased product support sales by developing and maintaining strong relationships with clients.
- Delivered exceptional customer service for improved client satisfaction and repeat business.
- Identified potential customers, conducting market research to expand company''s client base.
- Collaborated with product development teams to ensure accurate representation of products in promotional materials.
- Negotiated contracts and pricing structures, securing profitable deals for company.
- Provided ongoing support to clients, addressing concerns and troubleshooting issues as needed.
- Maintained detailed records of client interactions, updating CRM systems for accurate tracking of sales activities.
Business Development Representative
G&W Equipment
06.2023 - 09.2023
- Increased client base by identifying potential customers and initiating strategic outreach
- Generated new business leads by conducting market research and identifying potential clients.
- Expanded client base through targeted outreach efforts, resulting in increased sales.
- Provided timely updates on progress toward sales goals, informing management of any challenges or opportunities that arose during the process.
- Continuously improved personal sales technique by seeking constructive feedback from peers, managers, and clients alike.
- Developed business pipeline using cold and warm techniques.
Sales Manager
Guitar Center
07.2019 - 06.2023
- Managed a team of 6-12 sales associates at any given time in the three years in position
- Trained and developed over 30 sales associates into high level sales professionals
- Generated record sales numbers post store opening during 2020 and 2021 including top 5 in the chain for Gross Sales Percentage of Plan
- Oversaw store performance grow from $3 million annually to over $5 million in three years
- Managed all aspects of store performance and day to day operations including personnel changes, merchandising execution, and sub metric performance
- Developed and maintained long-term relationships with customers
- Created and implemented an independent training system for new hires
- Consistently achieved sales goals while assisting with day to day store management
Lead Customer Service Associate
Guitar Center
01.2018 - 01.2019
- Consistently achieved sales goals while assisting with day to day store management.
- Average monthly sales of $50k per month while maintaining sub metric performance in private label financing and and warranty sales.
Lessons Lead
Guitar Center
01.2017 - 01.2018
- Created and implemented a music lesson program for store grand opening achieving 150+ student mark in 6 months
- Conducted outreach to local community to grow program
- Planned and hosted special events including offsite recitals and recruitment events.
Sales Associate
Guitar Center
01.2016 - 01.2017
Education
Music Education And Consumer Economics -
University of Georgia
AthensSkills
- Direct Sales
- Team Leadership and Training
- Customer retention
- Inventory Management
- Territory sales management
- New Business Development
- Solution selling
- Client Relationship Management
References
Available upon request
Certification
- Certified Forklift Operator, OSHA - 2023
Timeline
Product Support Sales Representative
G&W Equipment
09.2023 - Current
Business Development Representative
G&W Equipment
06.2023 - 09.2023
Sales Manager
Guitar Center
07.2019 - 06.2023
Lead Customer Service Associate
Guitar Center
01.2018 - 01.2019
Lessons Lead
Guitar Center
01.2017 - 01.2018
Sales Associate
Guitar Center
01.2016 - 01.2017
Music Education And Consumer Economics -
University of Georgia
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