ERIKA AGUILAR
Las Vegas
Summary
Accomplished Head of Retail at NECTARLIFE, I drove significant sales growth and market expansion through strategic planning and execution. Leveraging leadership and retail management skills, I led teams to exceed performance targets by over 50%, enhancing customer satisfaction and operational efficiency. My approach emphasizes team collaboration and innovative sales growth strategies, underpinning my track record of success.
Overview
25
25
years of professional experience
Work History
Head of Retail
NECTARLIFE
Las Vegas
01.2014 - Current
- As the Head of Retail for Nectarlife, I spearheaded the development and execution of comprehensive retail strategies aimed at driving revenue growth and enhancing the customer experience
- I led a high-performing team across multiple locations, overseeing daily operations, inventory management, and visual merchandising to ensure consistent brand representation and product availability
- By analyzing sales data and customer feedback, I identified key trends and implemented targeted marketing campaigns, promotional events, and staff training initiatives
- My leadership fostered a customer-centric environment, achieving consistently high satisfaction scores while optimizing operational efficiency
- I also collaborated with cross-functional teams to launch new product lines and expand market presence, contributing to a significant increase in overall store performance and profitability
- By providing ongoing coaching and skill-building opportunities, I successfully reduced turnover and empowered staff to deliver exceptional customer service
- Additionally, I analyzed sales data and customer feedback to identify key trends, implementing targeted marketing campaigns, promotional events, and staff initiatives
- Resulting in an increase of sales and improving KPI metrics
- My leadership ensured a customer-centric environment, achieving high satisfaction scores, optimizing operational efficiency, and contributing to significant growth in overall store performance and profitability
Director of Sales
NECTAR BATH TREATS
Las Vegas
01.2014 - Current
- Managed sales operations for up to eight retail locations and 100 employees
- Including hiring and coaching teams towards achieving key performance objectives
- Provided oversight, such as product management, sales reporting and forecasting
- Conduct effective staff training to ensure high standards of a WOW customer experience, sales and product knowledge
- Facilitate regular staff evaluations to monitor performance and identify need for additional training and support
- Responsible for inventory management, customer service, staff developmental plans and market trends
- Successfully opened nine new retail locations throughout Las Vegas, California and Florida
- Increased overall sales revenue companywide by over 50% using expressive product demos in stores
- Serves as a leader and mentor in the company non-profit division providing employee and community outreach
- Consistently achieves up to 120% over sales targets by leveraging sales strategies and tactics to identify, secure, and retain a new and existing customer base
- Created and implemented various training manuals used as official company sales and operations processes
- Regularly showcase and present the company vision and philosophy to media and investor relations
Associate Director
AFTER-SCHOOL ALL STARS LAS VEGAS (ASAS)
Las Vegas
01.2012 - 01.2014
- Promoted to assist Executive Director in overseeing operations for a non-profit specializing in after-school programs
- Supervise and train five direct reports
- Accountable for program coordination / support, process improvements, fundraising / special events, staff training & development, HR support, social media, and office / database administration
- Research solutions to incentivize and award students and teachers for outstanding performance
- Generated significant cost savings by monitoring a registration database to research and recommend which after-school programs to invest in or cut
- Secured program funding by assisting the Executive Director in planning and coordinating donor meetings and implementing grant presentations
- Reduced costs by cultivating and maintaining key relationships across the community to provide in-kind services
- Worked closely with the Executive Director to streamline, improve, and enhance organizational processes
- Tracked and managed equipment maintenance, community partnerships, supply orders, program requirements, transportation for events / field trips, and planning for Board Meetings
Program Director
AFTER-SCHOOL ALL STARS LAS VEGAS (ASAS)
Las Vegas
01.2006 - 01.2012
Special Events & Database Manager
AFTER-SCHOOL ALL STARS LAS VEGAS (ASAS)
Las Vegas
01.2003 - 01.2006
Registration Manager
AFTER-SCHOOL ALL STARS LAS VEGAS (ASAS)
Las Vegas
01.2000 - 01.2003
Education
Certified - Computer Information Systems
SOUTHERN NEVADA VOCATIONAL TECHNICAL CENTER
Skills
- Program Management & Support
- Goal Planning & Attainment
- Team Leadership & Collaboration
- Retail Management
- Leadership
- Resource Coordination
- Staff Training & Development
- Product Development
- Strategic Planning & Execution
- Sales Growth Strategies
Languages
Spanish
Professional
References
References available upon request.
Timeline
Head of Retail
NECTARLIFE
01.2014 - Current
Director of Sales
NECTAR BATH TREATS
01.2014 - Current
Associate Director
AFTER-SCHOOL ALL STARS LAS VEGAS (ASAS)
01.2012 - 01.2014
Program Director
AFTER-SCHOOL ALL STARS LAS VEGAS (ASAS)
01.2006 - 01.2012
Special Events & Database Manager
AFTER-SCHOOL ALL STARS LAS VEGAS (ASAS)
01.2003 - 01.2006
Registration Manager
AFTER-SCHOOL ALL STARS LAS VEGAS (ASAS)
01.2000 - 01.2003
Certified - Computer Information Systems
SOUTHERN NEVADA VOCATIONAL TECHNICAL CENTER
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