10+
ERIKA HOYT
Marketing and Advertising Manager
Denham Springs,LA
Summary
Accomplished Marketing and Advertising Sales Manager with over 30+ years of sales and business management experience. Passionate about building productive relationships with clients and advertising partners. Current and new customer acquisition expert who emphasizes a mix of traditional advertising and digital marketing strategies. Driven professional experienced in sales, customer service, marketing, and account management. Successful Advertising Account Executive in newspaper, cable, direct mail, radio, and TV advertising sales.
Overview
1
1
1
1
20+
1
1
year of post-secondary education
19
19
years of professional experience
Work History
Marketing and Advertising Manager
Hoyt Advertising, LLC
Denham Springs, LA
08.2013 - Current
- Create and implement advertising campaigns from beginning to end of sale.
- Create layouts, advertising copy, design billboards, newspaper, brochures, and direct mail pieces. Developed layouts, advertising copy, scripts.
- Develop content blogs, email blast, and social media content using HubSpot to send to potential customers and customers.
- Collaborated with media representatives to negotiate rates and optimize coverage of sales promotions and special events to increase sales by 20%.
- Create Excel Spreadsheet to keep track of client’s budgets, reconciled invoice, billed clients, and paid advertising vendors.
- Learned and adapted quickly to new technology and software applications.
Advertising Account Executive
WAFB-TV
Baton Rouge, LA
08.2009 - 08.2013
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Developed sales leads and uncovered new business opportunities through prospecting, cold calling and presented advertising packages to prospective customers to close sales.
- Listened attentively to client feedback to create stronger relationships and help grow client's business.
- Serviced and managed over 30+ accounts for advertisers; local, regional, and ad agencies.
Advertising Account Executive
Guaranty Broadcasting/Radio Sales
Baton Rouge, LA
2004.08 - 2008.08
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Devised strategies to perform at required goal level and achieve monthly quota and exceeded sales goals by 100% by listening to client's feedback to create strong relationships and shape business.
- Made outbound in person and calls to existing customers to upsell advertising packages.
- Serviced and managed over $3.7 million in accounts for advertisers; local, regional, and ad agencies.
Education
Microsoft Office Specialist Master Certification - Computer Software
Roth Cook School of Computers, LLX
Hammond, LA 01.1997 - 01.1998
Skills
Plan Advertising Campaigns, Sales, Budget Planning, Media Buying, Creative Design in all Aspects, Negotiating, Business Development, Customer Service, Focus, SEO, SEM, Microsoft Office, Adobe, Multi-media, Organized, Problem solving, Quick learner, Self-motivated, Multi-tasker, Communication Skills, Team Player, Proficient in Co-op, Knowledgeable in Websites Design, Google Keyword Marketing, HubSpot, Social Media, Blogging, E-mail Marketing.
Accomplishments
- Achieved Sales by completing business needs analyst with accuracy and efficiency to show how I can complement other advertising campaigns.
- Used Microsoft Excel to develop budget tracking spreadsheets.
- Exceeded annual sales targets100%.
- Resolved advertising issue through clients need analysis.
- Regional accounts got over 60% oft the advertising budget.
Rookie of the Year/ Million Dollar Sales Rep
Built an advertising account list from $14,900 to $1,000,000 in one year at Cox Media. Sales contest that won trips to Colorado (X-Games), New York, (MTV), Cancun, Mexico.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Marketing and Advertising Manager
Hoyt Advertising, LLC
08.2013 - Current
Advertising Account Executive
WAFB-TV
08.2009 - 08.2013
Advertising Account Executive
Guaranty Broadcasting/Radio Sales
2004.08 - 2008.08
Microsoft Office Specialist Master Certification - Computer Software
Roth Cook School of Computers, LLX
01.1997 - 01.1998
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