Erika Keefer
Copperas Cove,United States
Summary
Accomplished Counter Manager and Beauty Advisor at Estee Lauder, adept in sales and performance management and customer networking. Spearheaded initiatives boosting sales growth, leveraging luxe beauty market expertise and exceptional team leadership to exceed targets and foster brand loyalty. Proven track record in strategic sales and event execution, ensuring standout brand representation.
Overview
29
29
years of professional experience
Work History
Counter Manager and Beauty Advisor
Estee Lauder
Killeen, United States
11.2019 - Current
- Proven track record of exceeding sales goals and fostering brand loyalty across luxury beauty lines, including Estée Lauder, Clinique, Origins, Bobbi Brown, and Tom Ford.
- Managed daily operations of a high-profile cosmetics counter, including sales strategy, staff training, and customer engagement.
- Consistently achieved and exceeded sales targets, contributing to year-over-year growth in revenue.
- Developed and executed strategic sales initiatives, including in-store events, seasonal promotions, and product launches, to increase foot traffic and brand awareness.
- Built, led, and mentored a dynamic team focused on providing exceptional customer service and personalized beauty consultations.
- Ensured compliance with visual merchandising standards to maintain brand image, and deliver a seamless customer experience.
- Collaborated closely with brand representatives to forecast inventory needs, and optimize product mix.
- Analyzed sales trends and developed actionable insights to optimize counter performance and meet key objectives.
- Spearheaded initiatives that resulted in a consistent increase in sales growth and goal achievement from 2019 to the present.
- Successfully planned and executed a number of events, driving significant customer engagement and revenue.
- Recognized for fostering strong customer relationships and maintaining a loyal client base across multiple luxury beauty brands.
Beauty Advisor and Sales Associate
Estee Lauder Companies
Killeen, United States
06.2018 - 06.2019
- Company Overview: Various Luxury Brands (Estée Lauder, Clinique, Origins, Bobbi Brown, Tom Ford)
- Cultivated productive and positive relationships with customers built on loyalty and service
- Recommended appropriate products to meet customers’ individual needs
- Demonstrated application techniques to achieve desired looks
- Met or exceeded sales goals on a regular basis
- Maintained counter and display areas in a clean and neat fashion
- Upsold additional products and services to increase sales numbers
- Helped customers feel relaxed and comfortable with the process
- Various Luxury Brands (Estée Lauder, Clinique, Origins, Bobbi Brown, Tom Ford)
- Supervisor: Anna
- Okay to contact this Supervisor: Yes
Sales Representative
04.2014 - 05.2018
- Built relationships with key customers involved in Electrical and Industrial Products
- Closed average 5 sales per day in outbound telemarketing job
- Expert in product knowledge in electronic supplies
- Supervisor: Lizceth Lantz
- Okay to contact this Supervisor: Yes
Para-Professional in Pre-K Program
04.2010 - 05.2012
- Provided Spanish to English translation services for parents, teachers and staff personnel on several occasions
- Supervised Head-start, Pre-K and Kindergarten children during recess time
- Responsible for directing all school age children to their perspective location of transportation at the beginning and end of the day
- Prepared and developed teaching material, activities, charts, and daily schedules for the Pre-K Program
- Organized and supervised activities, including snack time, art, reading time, and games; her ability to work independently resulted in a creative and energetic environment
- Assisted in administrative functions that included filing, organizing, supply inventory, class room maintenance and student accountability reports
- Proficient in Microsoft Office to include Word, Excel, Outlook, and Power Point
- Implemented control measures learned in her domestic violence, fire hazard, and CPR courses to ensure the safety of all children, resulting in zero incidents during her tenure
- Recognized by the Savannah Adventist Christian School Principal for her outstanding performance during her tenure
- Supervised children on several field trips
- Supervisor: Esther Martinez (912-748-5977)
- Okay to contact this Supervisor: Yes
ITS Checkpoint Supervisor
08.1996 - 08.2000
- Responsible for all daily Security Operations, and provide assistance to the Security Manager
- Provide assistance, directions, and Support to employees and visitors in a courteous and professional manner
- Ensure quality of service and contract compliance by regularly inspecting security personnel and their job performance when assigned to his/her shift
- Supervisor: Mr
- Brookes
- Okay to contact this Supervisor: No, this company has been closed since 2002
Education
High School or equivalent -
State of Texas Certificate of High School Equivalency
Austin, United States01.1997
Skills
- Sales and Performance Management
- Staff Training
- Event coordination and execution
- Customer Networking Expertise
- Brand representation and merchandising
- Trend Analysis and Reporting
- Inventory Management Forecasting
- Luxe Beauty Market Expertise
- Employee evaluation reports
- Business performance analysis
Affiliations
Home School Program (PTO), Vice President / Fundraising Committee
Additional Information
Bilingual / English and Spanish, Home School Program (PTO) Vice President, Chief of Fundraising for PTO Program, Raised over 5,000 dollars for Savannah Adventist Christian School, Planned and executed several PTO projects and activities, Volunteered and selected as the Chief of fundraising, cooking and baking instructor, and camping trip assistant for the Seven Day Adventists Christian Church Pathfinder Club
Languages
Spanish, Advanced, Advanced, Advanced
References
- Esther J. Martinez, Savannah Adventist Christian School, Principal / Teacher, 912-748-5977, emartinez@gcsda.com
- Sarah Straley, Retired Teacher, Teacher, 254-458-1157
- Sheri Elkins, Killeen Adventist Church, Account Executive, 661-333-3553, elkinssa@gmail.com
Availability
Permanent, Full-Time
Jobrelatedtraining
- Child Domestic Violence Training Course
- Fire Hazard Training Course
- CPR Training Course
Desiredlocations
United States, TX, Killeen
Languages
Spanish
Professional
References
References available upon request.
Timeline
Counter Manager and Beauty Advisor
Estee Lauder
11.2019 - Current
Beauty Advisor and Sales Associate
Estee Lauder Companies
06.2018 - 06.2019
Sales Representative
04.2014 - 05.2018
Para-Professional in Pre-K Program
04.2010 - 05.2012
ITS Checkpoint Supervisor
08.1996 - 08.2000
High School or equivalent -
State of Texas Certificate of High School Equivalency
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