Erika Smiley
Plainfield,IN
Summary
Senior Executive with expertise in sales management, training, and team building. Consistently delivers immediate positive contributions in diverse positions. Skilled at optimizing revenue opportunities and motivating employees to establish market dominance. My high level of energy, passion and integrity is a asset to any team.
Overview
2025
2025
years of professional experience
Work History
VP Franchise Sales and Development
City Lifestyle
Plainfield, IN
04.2015 - Current
- Been serving in the VP role since Jan 2024.
- Provided guidance and direction to professionals on the team, resulting in successful achievement of KPIs and objectives.
- Managed and supervised three key departments within the organization, including Franchise Sales, Franchise launch, and Sales Training.
- Report on KPI and sales to the CEO and other members of the executive team.
- Conducted regular meetings with sales team to review performance and set goals.
- Developed and implemented sales strategies to help franchisees maximize sales.
- Leveraged our CRM systems to improve efficiency of lead management processes.
- Provided training and coaching to junior members of the sales team.
- Monitored performance metrics such as ROI, conversion rate, cost per sale.
- Organized trade shows and other events to promote products and services. Also emceed all major national sales conferences.
Regional Sales Director
City Lifestyle
Plainfield , IN
04.2015 - Current
- Served in the RSD role from 2019-2023
- Facilitated regular performance review and guidance meetings with regional sales team.
- Trained and coached 8 Territory Sales Managers and 85 franchise owners of the regional sales team, guaranteeing goal achievement.
- Collaborated with cross-functional teams on the creation of targeted advertising initiatives, driving increased recognition of the brand within the region.
- Collaborated closely with other departments such as operations, finance and IT in order to ensure smooth running of daily operations.
- Played a pivotal role in the company's growth, taking it from 35 franchises and $11M in revenue to exceeding 200 franchises and $65M in revenue.
- Conducted on-site ride alongs to train and coach sales managers and franchise owners in sales techniques, making recommendations for improvements.
Training Director
City Lifestyle
Plainfield , IN
04.2015 - Current
- I currently am still the Training Director as part of my VP role.
- Started as a franchisee, launching one of the company's magazines and securing over $400k in advertising sales within a four-month period for its successful publication.
- Invited to join corporate team as recruiter/trainer.
- Assumed the role of Training Director and facilitated monthly in-person sales trainings for new franchise owners.
- Developed engaging and informative content for training and development programs.
- Researched and implemented online LMS platforms to establish an effective virtual training program during the Covid pandemic.
- Designed and implemented corporate and internal training programs, facilitating quarterly coach the coaches workshops.
- Created and implemented a robust virtual training library to support organizational needs.
- Manage all employees involved in the training team and virtual programs.
Pharmaceutical Sales Representative
Topical Rx Pharmacy
Cape Coral , FL
02.2015 - 04.2016
- Generated interest and sales by actively marketing compounded medications to specialized clinics in Orthopedics, ENT, Pulmonology, and wound care.
- The company went out of business.
Specialty Pharmaceutical Representative
Organon Pharmaceuticals
Columbus, OH
04.2001 - 09.2002
- Promoted specialty products in anesthesiology, psychiatry, and urology.
Corporate Account Executive
AT&T
Columbus, OH
06.1998 - 10.2000
- Successfully managed and maintained key corporate accounts.
- Negotiated large-scale deals on wireless products with CEOs and top executives.
Senior Pharmaceutical Sales Representative
GSK
- Worked at GSK from April 2004 to September 2005
- Served on a GSK contract through PDI from Oct 2000-2001.
- Promoted specialty products to hospitals in the areas of anesthesiology, cardiology, and urology.
Education
Bachelor of Arts - Organizational Communications
Wright State University
Dayton, OH06-1997
Skills
- Corporate Communications
- Cross-functional team leadership
- Organizational Development
- Sales strategy development
- Sales and Leadership Training
- Digital LMS platforms
- Sales Forecasting
- Networking and relationship building
- CRM - Hubspot, Salesforce, GHL
- Revenue Growth
- Building and Scaling Teams
- Social Media Marketing
- Advertising/Marketing
- Excellent communication skills
Affiliations
- Ironman Triathlete
Timeline
VP Franchise Sales and Development
City Lifestyle
04.2015 - Current
Regional Sales Director
City Lifestyle
04.2015 - Current
Training Director
City Lifestyle
04.2015 - Current
Pharmaceutical Sales Representative
Topical Rx Pharmacy
02.2015 - 04.2016
Specialty Pharmaceutical Representative
Organon Pharmaceuticals
04.2001 - 09.2002
Corporate Account Executive
AT&T
06.1998 - 10.2000
Senior Pharmaceutical Sales Representative
GSK
Bachelor of Arts - Organizational Communications
Wright State University
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