Erin Gleason
Grayslake,IL
Summary
Marketing manager with 14+ years of experience in digital media, content creation, account and project management, legal research and writing, and customer service. Skilled in market research, strategic planning, and project development. Proven ability to manage projects with cross-functional teams and collaborate with external agencies.
Overview
12
12
years of professional experience
Work History
Account Manager
AbbVie
07.2023 - 01.2024
- Partnered with marketing teams, outside agencies, and internal creative and digital teams on new marketing material, label changes, and tech updates. Averaged 15 projects continuously.
- Managed projects, budgets, end-to-end timelines, and future project planning
Senior Account Executive
Rise Interactive
01.2022 - 04.2023
- Managed internal creative, digital, and web teams on client projects
- Created weekly insights, answered queries, identified new growth opportunities, and presented to clients
- Managed SmartSheets for each project for all teams
- Led multiple DEI groups in panel discussions, training, events, and initiatives - Board chairman of Quad’s women’s group, The Circle
Resolution Manager
Camping World
02.2018 - 12.2021
- Handling social media and online reputation, and was promoted twice
- Handled Attorney General and Better Business Bureau complaints for the legal department - including communication with the offices and the consumer, research into the complaint and the legality, and the creation and execution of general releases
- Managed team of customer service representatives and hosted customer service training sessions
Paralegal Intern
International Legal And Business Services Group
09.2020 - 11.2020
- Worked alongside my immigration law professor going through immigration forms and making sure all data is correct, flagging additional information needed, and getting information into their system
Social Media and PR Coordinator
BrightStar Care
10.2016 - 09.2017
- Created social media strategy and managed national and 300+ franchise social pages, online reputation accounts, and public relations
- Created content calendars, reputation reports, and performance reports
- Wrote blogs, articles, and press releases
- Consulted and held training sessions for franchisees on content creation, online reputation management, and PR best practices
Content Marketing Specialist
Dealer Product Services
06.2014 - 07.2016
- Performed content creation and managed online reputation for 15+ car dealerships
- Managed organic and paid social campaigns
- Created email marketing campaigns and regular newsletters
- Created bi-weekly reports via PowerPoint and reviewed data with each client
Social Media Marketing Director
Windy City Novelties
01.2012 - 06.2014
- Wrote social content, blogs and press releases, created set designs for shoots, performed graphic design editing
- Performed product web-mapping during th website redesign
- Created radio ads, organized and promoted events, including creating flyers and advertisements
- Hired and trained teams of 4+ interns each summer
Education
Certificate - Paralegal Studies
College of Lake County
Grayslake, IL12.2020
Bachelor of Arts - New Media Journalism
Valparaiso University
Valparaiso, IN05.2010
Skills
- Business Development
- Data Analytics
- Team Training
- Project Management
- Schedule Management
- Report Writing
- Strategic Planning
- Cost reviewing
- Client Relationship Management
- Cross-Functional Collaboration
- Issue Resolution
- CRM Systems
Timeline
Account Manager
AbbVie
07.2023 - 01.2024
Senior Account Executive
Rise Interactive
01.2022 - 04.2023
Paralegal Intern
International Legal And Business Services Group
09.2020 - 11.2020
Resolution Manager
Camping World
02.2018 - 12.2021
Social Media and PR Coordinator
BrightStar Care
10.2016 - 09.2017
Content Marketing Specialist
Dealer Product Services
06.2014 - 07.2016
Social Media Marketing Director
Windy City Novelties
01.2012 - 06.2014
Certificate - Paralegal Studies
College of Lake County
Bachelor of Arts - New Media Journalism
Valparaiso University