Erin McIlhenny

• Planned and executed 10 internal and external events consulting with key stakeholders.
• Improved website visibility and traffic through development and implementation of SEO strategies.
• Boosted brand awareness with target customer demographics with online advertising and print campaigns.
• Created engaging one-sheets to use for promotional materials and distribution.
• Collaborated with cross-functional teams to establish successful execution of projects and campaign strategies through the creation of presentations, materials, etc.
• Sourced, managed, and maintained inventory of merchandise and promotional items.
• Managed relationships with external vendors to acquire mutually benefiting contracts and successful project delivery.
• Wrote and distributed blogs and press releases to increase brand visibility.
• Executed marketing plans and coordinated logistics for 34 trade shows and other events to increase brand awareness.
• Organized logistics for marketing and proposal strategy meetings.

• Supported sales group and collaborated across 4 different teams to expand the marketing channels and sales development and jointly expanded customer loyalty by 11.4%
• Assisted with digital projects as needed
• Developed strong understanding of goals for marketing campaigns and website improvements
• Supported the sales team’s efficient use of Meridian’s tech stack, i.e., CRM, research tools, email campaigns

Supported/mentored by Director of Strategic Growth.

• Produced content, such as blogs and social media posts increasing online presence and footprint expansion
• Established weekly social media posting schedule
• Utilized market trends and target audience statistics to effectively and appropriately market products
• Provided administrative support to senior staff

• Planned and executed 8 internal and external sales and marketing events to grow client based and expand customer footprint
• Engaged with over 100 prospective customers to effectively build rapport and lasting relationships
• Welcomed existing, new and potential customers at marketing events
• Managed 20 existing and prospective client's information