Linda George-Eure
Orlando
Summary
Dynamic marketing professional with extensive experience, excelling in event coordination and marketing research. Proven track record in enhancing brand visibility and community engagement through innovative strategies. Skilled in social media management and effective communication, driving successful campaigns and fostering strong client relationships. Proficient in Adobe Photoshop and project execution.
Overview
34
34
years of professional experience
Work History
Marketing Coordinator
Lennar Homes
11.2021 - Current
- Provided administrative support to Marketing Department, enhancing overall operational efficiency.
- Coordinated marketing research, messaging, advertising, and special events to boost brand awareness.
- Researched competitive landscape and presented innovative marketing concepts for strategic growth.
- Assisted in creative development and maintenance of sales collateral, including brochures and digital assets.
- Collaborated with departments to gather area information for upcoming community launches.
- Facilitated setup of Welcome Home Center displays and coordinated internet services for new communities.
- Managed logistics for model home program, overseeing equipment movements at various locations.
- Coordinated execution of grand openings and community events, ensuring successful participation.
Event and Movie Screening Representative (Freelance)
Allied Integrated Marketing
Fort Lauderdale
01.1996 - Current
- Documented local premiere screenings of upcoming movie releases in Orlando.
- Coordinated ticket distribution and merchandise giveaways with promotional partners.
- Managed promo distributions for local events and theaters, ensuring trailer checks for studios.
- Oversaw staffing and operations at trade shows, promoting new movie releases effectively.
Project Coordinator (Contract Position)
Capital Communications & Consulting
01.2021 - 11.2021
- Collaborated with Public Affairs/Communications Department to enhance online presence for PEO STRI.
- Updated and maintained social media sites, including Facebook, Twitter, and LinkedIn, with relevant content.
- Conducted research to ensure accurate dissemination of information across digital platforms.
- Coordinated with Graphics Department to develop monthly banners and graphics for social media campaigns.
Special Events Coordinator
Bass Pro Shops Orlando
Orlando
01.2019 - 12.2020
- Coordinated 43 in-house promotional events, including Santa's Wonderland and Christmas Parade.
- Served as liaison between store and local organizations to enhance community engagement.
- Managed participation in community events such as Orlando Home and Garden Show.
- Oversaw outdoor skills workshop programs, ensuring effective execution and attendance.
- Maintained BPS social media accounts on Facebook, Twitter, and Instagram for brand visibility.
- Facilitated internal and external public relations activities to strengthen brand awareness.
- Fostered goodwill through sponsorships and donations to local charities, enhancing community ties.
- Developed strong relationships with local conservation organizations and affinity groups.
Retail Associate (Part Time)
Gordon’s Food Service (GFS)
05.2018 - 02.2019
- Executed stocking and cashiering duties across all store areas.
- Recommended merchandise to customers based on needs and preferences.
- Assisted customers with call-in and pick-up orders efficiently.
- Maintained cleanliness and organization of coffee displays regularly.
- Pulled dated bakery items from shelves and marked down for next day sales.
- Cleaned registers, floors, counters, and restrooms at close of business.
- Delivered superior customer service to enhance shopping experience.
Client Services Coordinator
SmartSource Computer and AV Rentals
06.2017 - 12.2017
- Provided administrative and sales support to Account Executives for enhanced efficiency.
- Assisted in preparing RFPs for client presentations alongside bid specialists.
- Followed up on sub-contracting details, confirming orders and generating POs for vendors.
- Coordinated job modifications by facilitating communication between clients, vendors, and operations teams.
Exhibitor Services Coordinator
Freeman
Orlando
07.2016 - 03.2017
- Delivered exceptional customer service and sales support for exhibitors at trade shows and conventions.
- Coordinated with account managers and production teams to fulfill exhibitor requirements.
- Processed complex exhibitor orders, inquiries, and complaints, ensuring timely billing and support.
- Analyzed customer needs to recommend appropriate services or products.
- Maintained comprehensive knowledge of Freeman services to manage service desk operations efficiently.
- Executed customer care strategies for pre-show and on-site assistance during events.
Exhibitor Services Representative (Part-time)
Global Experience Specialists
Orlando
02.2015 - 06.2016
- Delivered exceptional customer service and sales support for trade show exhibitors across Southeast region.
- Managed show site operations, including exhibitor relations, billing, and receivables.
- Executed customer care functions before and during events to ensure satisfaction.
- Acted as primary contact for exhibitors, providing pre-show information on orders and payments while troubleshooting issues.
Retail Event Brand Ambassador
Tallgrass Talent Group
Orlando
04.2012 - 08.2015
- Actively engage shoppers with product samples or information at local Publix, Costco and SuperTargets.
- Enthusiastically communicate the attributes of the brands being promoted, while simultaneously representing the host retailer in a professional and courteous manner.
- Sell the products while striving for a sampling experience that is exciting, educational and entertaining for the shopper.
Office Manager
SERVPRO Industries Inc.
Winter Park
01.2011 - 01.2015
- Organized and coordinated office operations to enhance effectiveness and efficiency.
- Designed and implemented office policies, establishing standards and procedures.
- Managed accounts, sales, bookkeeping, billing, payroll, and payments using Quickbooks.
- Marketed to new customers by creating advertising materials and coordinating events.
Public Relations Specialist
Jan Mitchell & Associates
Pompano Beach
12.2005 - 02.2012
- Coordinated official public appearances and events as a media representative.
- Oversaw publicity and promotions in motion picture industry for Central Florida area.
- Managed press tours for celebrities, including promotional screenings and press junkets.
- Drafted press releases and prepared media information to enhance visibility.
- Arranged interviews to facilitate effective communication with the public.
- Maintained corporate image and identity through strategic public relations initiatives.
Supervisor/Event Coordinator & Marketing Representative
Orlando Sentinel Newspaper
Orlando
04.1999 - 11.2005
- Executed sales and marketing strategies for editorial photographs, stock photography, and article research.
- Conducted advanced sales of breaking-news photos, negotiating optimal prices with major media outlets.
- Managed retail store operations, overseeing staff and vendor relationships for specialty advertising items.
- Coordinated staffed events by securing vendors, managing volunteers, and organizing promotional giveaways.
Advertising Account Representative
Orlando Sentinel Newspaper
Orlando
03.1997 - 03.1999
- Delivered comprehensive administrative support and customer service for advertisers.
- Tracked and processed incoming ad materials, including space reservations for advertisements.
- Responded to customer inquiries with accurate rate and production information.
- Assisted with various projects and assignments as directed by management.
- Contributed ideas and support as a team member to enhance quality and efficiency.
- Facilitated cross-training initiatives to improve overall team capabilities.
Advertising Sales Specialist
Orlando Sentinel Newspaper
Orlando
11.1993 - 03.1997
- Processed advertising orders while managing administrative tasks to achieve sales objectives.
- Met all advertising deadlines through diligent research and resolution of billing errors.
- Collaborated with clients to address advertising requirements and ensure satisfaction.
- Generated daily, weekly, and monthly reports for departmental analysis.
Sales Manager
Wilkinson Advertising
Petersburg
09.1991 - 11.1993
- Oversaw office and sales support staff to enhance operational efficiency.
- Prepared sales kits and samples for effective presentation of specialty items.
- Developed customer base across Tri-city area, targeting financial institutions and automotive dealerships.
- Collaborated with marketing departments to devise innovative promotional strategies.
- Organized and maintained inventory of promotional product samples from over 200 vendors.
- Processed orders, maintained client records, and created artwork for specialty item imprints.
Education
Certified Event Planner -
Trendimi Acadamy
Orlando, FL09.2016
Bachelor of Arts - Journalism And Mass Communication
Virginia Commonwealth University
Richmond, VA12-1991
Associate Science degree - General Studies
Richard Bland College/of The College of William And Mary
Petersburg, VA05.1988
Skills
- Event coordination and planning
- Marketing research and analysis
- Project management and execution
- Customer relationship management
- Social media strategy
- Public relations and media outreach
- Creative problem solving
- Effective communication skills
- Press release writing
- Marketing collateral development
- Sponsorship coordination
- Attention to detail
- Scheduling and logistics
- Budgeting and forecasting expertise
- Adobe Photoshop proficiency
- Market analysis
- Trade show management
- Blogging and content creation
- Media relations management
- Google Analytics proficiency
Additional Information
Lennar Homes – Q4 WOW! Award, Bass Pro Shops Orlando - Star Award, Feline Foster/TNR/Rescuer – OCAS and various no kill rescue groups – 2018 - Present, Volunteer/Event Coordinator - ASD Zumba for Autism - 2018, Volunteer/Fundraising Coordinator - Spay the Strays - 2017 – Present, Volunteer - Meals on Wheels - 2006 - 2007
Linkedin Profile
https://www.linkedin.com/in/linda-george-eure-85472b1/
Timeline
Marketing Coordinator
Lennar Homes
11.2021 - Current
Project Coordinator (Contract Position)
Capital Communications & Consulting
01.2021 - 11.2021
Special Events Coordinator
Bass Pro Shops Orlando
01.2019 - 12.2020
Retail Associate (Part Time)
Gordon’s Food Service (GFS)
05.2018 - 02.2019
Client Services Coordinator
SmartSource Computer and AV Rentals
06.2017 - 12.2017
Exhibitor Services Coordinator
Freeman
07.2016 - 03.2017
Exhibitor Services Representative (Part-time)
Global Experience Specialists
02.2015 - 06.2016
Retail Event Brand Ambassador
Tallgrass Talent Group
04.2012 - 08.2015
Office Manager
SERVPRO Industries Inc.
01.2011 - 01.2015
Public Relations Specialist
Jan Mitchell & Associates
12.2005 - 02.2012
Supervisor/Event Coordinator & Marketing Representative
Orlando Sentinel Newspaper
04.1999 - 11.2005
Advertising Account Representative
Orlando Sentinel Newspaper
03.1997 - 03.1999
Event and Movie Screening Representative (Freelance)
Allied Integrated Marketing
01.1996 - Current
Advertising Sales Specialist
Orlando Sentinel Newspaper
11.1993 - 03.1997
Sales Manager
Wilkinson Advertising
09.1991 - 11.1993
Certified Event Planner -
Trendimi Acadamy
Bachelor of Arts - Journalism And Mass Communication
Virginia Commonwealth University
Associate Science degree - General Studies
Richard Bland College/of The College of William And Mary