Erin Ruyle

Rejoined the organization in the same capacity after a three-year period away, providing continuity in tourism leadership, public information management, and destination promotion for the City.

• Supervise, direct, and evaluate assigned staff
• Assist in planning, organizing, coordinating, and directing operations of department
• Assist in developing, planning, and implementing long and short-term goals and objectives, policies and procedures, and recreation programming and activities
• Solicit and secure local, state, regional and national tournaments, and events; perform strategic and logistical planning and scheduling for tournaments and events; coordinate facility/park rentals; write and negotiate contracts; process billing and payments; maintain related documentation and records
• Oversee set-up and maintenance of sports fields and parks
• Prepare, receive, and/or process variety of forms, reports, checks, contracts, tournament results, policies, procedures, manuals, handbooks, reference materials, or other documentation; reviews, approves, forwards and/or maintains as appropriate
• Assist customers, public, media, and facility lessees with questions, concerns, and information needs

• Market and promote the City as a destination; market the downtown; plan and implement special events to promote the City.
• Review and prepare financial reports and oversee budget; communicate with Board of Directors; maintain all Board documents in preparation for financial audit.
• Develop marketing & strategic plans; approve ads and copy; pitch stories to media.
• Participate on committees and boards working together to enhance quality of life and economic vitality of the community.
• Oversee and identify Washington Civic Center maintenance needs; maintain facility for use by renters; coordinate repairs and improvements while maintaining the character of a historic property.
• Maintain department website; add, edit and develop website content; ensure site is working properly; review statistics to determine functionality and effectiveness of this marketing effort.
• Maintain records of hotel occupancy, visitation statistics, trends from attractions, website traffic, state travel trends, etc. to determine effectiveness.
• Provide outreach in the community, with stakeholders and others, to facilitate awareness and understanding of on-going projects by way of regularly scheduled outreach as well as on-going and as-needed press release development; respond to outside inquiries about the City.
• Disseminate emergency instructions and critical information through the media to the public.
• Write and edit press releases, City of Washington brochures, public service announcements, speeches, articles, and social media posts for the City of Washington (PIO).
• Review media sources and determine best ways to announce news, handle crises, or release information. Design communication programs and strategies relating to media relations, maintain and update media databases, and coordinate special public relations events.
• Maintain relationships with reporters and other media personnel.

• Compose, design, and disseminate print, digital and social media content across Duke’s three campuses for an audience of 13,000 students and 30,000 employees.

• Execute branding guidelines consistent with the University and Duke Athletics; design logos, taglines, event names, and other material necessary for continuity of the brand.

• Plan and execute all departmental special events.

• Administer best social media practices and implement social media campaigns for Snapchat, Instagram, Twitter, and Facebook; spearhead analytic assessment through benchmarking, and tracking.

• Uphold Campus Recreation’s web presence, video campaigns and communication via listserv emails.

• Hire, train, evaluate, and develop a Marketing Coordinator and student staff to prepare them for marketing careers.

• Plan, promote, coordinate, develop and implement citywide special events and Parks and Recreation facilities and programs.

• Work with community and business groups to secure outside sources of funding and sponsorship for events.

• Develop and manage a marketing and promotion plan for special events, the Georgetown Recreation Center, and other Parks & Recreation programs and facilities.

• Design and deliver promotional and informational materials to stimulate the community to stay active through social, print and digital media including flyers, digital displays, and facility exhibits.

• Maintain the Parks & Recreation web site, and social media outlets (Facebook, Twitter, Instagram).

• Evaluate outside aid received by student-athletes and determine student-athlete’s eligibility for financial aid.

• Own the planning, development, implementation and evaluation of marketing and promotional activities for the Department of Recreational Sports.

• Serve as a public relations liaison and representative to University and community entities relative to Recreational Sports marketing activities. Coordinated tables, displays and presentations for on-campus and off-campus groups.

• Develop, implement and direct a marketing plan for the Recreational Sports Department.

• Obtain sponsorships for Special Events and other recreational incentive programs.

• As Southwestern’s first-ever full-time Sports Information Director, planned and organized all phases of the Division III sports information department.

• Produced press releases, media guides, game notes as the media contact for all of the University’s 14 sport teams.

• Directed smooth and efficient game-day media operations.