Erin Springer
Overland Park,KS
Summary
Dynamic Senior Learning Experience Designer and Technical Training Strategist with over 15 years of expertise in crafting scalable instructional programs and managing projects across diverse sectors, including engineering, architecture, finance, banking, and retail. Proficient in defining learning objectives and collaborating with subject matter experts to create engaging instructional materials tailored for cloud infrastructure, data center operations, and enterprise onboarding. Demonstrated success in leading cross-functional teams to transform complex workflows into intuitive learning experiences, driving behavior change through innovative learning ecosystems that encompass self-led eLearning, instructor-led sessions, and on-the-job training. Advocates for team collaboration and creative problem-solving, consistently delivering high-quality design solutions that meet client needs while adapting to dynamic project requirements.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Learning Design Specialist
HNTB
Kansas City, MO
03.2025 - Current
- Designed and developed high‑impact e‑learning modules using Articulate Storyline, Rise, Canva, Synthesia, Vyond, and Adobe Creative Cloud.
- Delivered innovative learning solutions for 2,500+ project managers, increasing operational efficiency and client satisfaction.
- Collaborated with subject matter experts to ensure instructional accuracy, relevance, and alignment with organizational goals.
- Partnered with cross‑functional teams to integrate learning design into major firmwide initiatives, including project manager and quality manager training programs.
- Led design reviews to ensure adherence to industry standards, accessibility requirements, and best practices.
- Mentored junior designers and interns, supporting skill development and cultivating a collaborative creative team culture.
- Facilitated training sessions on new learning technologies and instructional design methodologies.
- Utilized advanced design tools to create detailed design plans, improving precision and reducing execution errors.
- Increased team productivity by streamlining workflows, developing templates, and implementing new design methodologies.
- Conducted end‑to‑end project analyses to identify improvement opportunities and recommend strategic refinements.
- Implemented assessment strategies to measure learner progress and optimize instructional effectiveness.
- Built strong internal client relationships, translating business needs into effective learning solutions.
- Led collaborative brainstorming sessions to generate innovative product and design concepts.
- Provided expert guidance on project and operational challenges, ensuring smooth and timely project execution.
- Designed visual assets for social marketing campaigns, enhancing brand recognition and engagement.
- Managed multiple concurrent projects, consistently delivering high‑quality results within deadlines.
- Improved user satisfaction by creating intuitive, user‑centered interfaces that reduced cognitive load.
- Evaluated existing learning products and recommended functional and visual enhancements to improve overall impact.
Senior Instructional Design Consultant
LPL Financial
Fort Worth, TX
03.2024 - 03.2025
- Directed the design and project management of enterprise‑wide training programs for LPL Financial and incoming Prudential employees, ensuring seamless knowledge transfer during large-scale transitions.
- Produced 20+ scalable digital learning experiences and interactive courses that met regulatory standards and boosted employee engagement.
- Collaborated with cross-functional teams to ensure all training solutions aligned with business goals, industry standards, and compliance requirements.
- Led the development of high‑impact eLearning modules focused on learner retention, engagement, and performance.
- Partnered with subject matter experts to ensure training content accuracy, relevance, and alignment with organizational objectives.
- Applied instructional design methodologies, including ADDIE and SAM, to create effective, user-centered learning experiences.
- Conducted needs analyses to identify knowledge and skill gaps, shaping targeted training initiatives.
- Implemented continuous improvement cycles using learner feedback to refine programs and enhance outcomes.
- Integrated multimedia and interactive elements to increase participation, retention, and overall learning impact.
- Delivered high-quality instructional materials across multiple industries, customizing solutions to client needs.
- Developed strong client relationships through clear communication, collaboration, and consistent delivery of value.
- Improved existing training materials by identifying opportunities for optimization and streamlining content.
- Coordinated closely with management teams to align learning initiatives with business priorities and workforce development needs.
- Presented project updates and strategic recommendations to stakeholders, ensuring transparency and informed decision-making.
- Managed multiple high‑priority projects simultaneously, consistently meeting deadlines and quality standards.
- Leveraged emerging technologies to elevate instructional design and maintain alignment with evolving industry trends.
- Designed and delivered custom eLearning solutions that improved performance, knowledge retention, and learner satisfaction.
- Created course materials and supported implementation for organization-wide training rollouts.
Senior Instructional Designer
Pennymac
Fort Worth, TX
09.2023 - 03.2024
- Demonstrated creative leadership across divisional and company-wide initiatives, including employee and leadership training programs, engagement efforts, awards, and internal communications.
- Led end‑to‑end design and production of digital learning platforms and weekly leadership communications for 500+ call center managers, integrating training topics, recognition, resource guides, and operational updates.
- Designed and managed a divisional website serving 2,000+ employees, featuring leadership videos, interactive learning content, engagement initiatives, and centralized communications.
- Directed scalable content production for recognition and awards programs, delivering high-quality videos, presentations, and branded assets.
- Spearheaded major digital migration initiatives, including CMS redesigns, content strategy, documentation systems, and archival workflows.
- Designed and delivered manager and employee training programs—including the SUMMIT leadership series and analyst onboarding—anchored in adult learning theory and behavioral outcomes.
- Developed and facilitated leadership development programs for mid‑level managers, emphasizing soft skills, behavioral learning, and performance growth.
- Oversaw an offshore creative team, managing training, design execution, video production, and delivery timelines to maintain high-quality output.
- Led cross‑functional project management and creative production for annual career development events, producing webinars, toolkits, and learning experiences.
- Served as design lead for divisional events and training initiatives, creating logos, infographics, instructional videos, and digital course materials in alignment with brand and accessibility standards.
- Designed and developed engaging online learning experiences using Articulate 360 and Adobe Captivate.
- Collaborated with subject matter experts to ensure instructional accuracy and alignment with organizational priorities.
- Evaluated and implemented emerging e-learning technologies to enhance engagement, interactivity, and knowledge retention.
- Led cross-functional teams in developing training programs that improved workforce readiness and performance.
- Conducted needs assessments to identify skill gaps and shape targeted instructional strategies.
- Mentored junior instructional designers, supporting professional development and strengthening team capability.
- Analyzed learner feedback and performance data to refine course materials and drive continuous improvement.
- Developed evaluation frameworks to measure the impact of learning initiatives on employee performance.
- Managed multiple instructional design projects concurrently, consistently meeting deadlines and stakeholder expectations.
- Integrated local and state educational policies into e-learning solutions where applicable.
- Identified and resolved curriculum issues, reducing technical problems and improving overall learning quality.
- Created comprehensive instructional materials tailored to diverse learning styles, improving learner comprehension and outcomes.
- Modernized outdated curricula using current instructional design best practices, increasing educational value and effectiveness.
- Ensured strong alignment between learning objectives and assessment strategies to accurately measure desired outcomes.
Instructional Designer
Pennymac
Fort Worth, TX
03.2021 - 09.2023
- Proven experience in a creative leadership role across divisional and company-wide strategic initiatives; including employee and leadership training programs, employee engagement, company awards, and internal communications.
- Led end-to-end design and production of digital learning platforms and weekly leadership communications for 500+ managers, integrating articles, training topics, recognition, resource guides, and internal communications.
- Designed and managed the development and ongoing optimization of a divisional website serving 2,000+ call center employees, featuring leadership videos, interactive training content, employee engagement materials, and internal communications.
- Directed scalable content production for recognition and awards programs, delivering high-quality videos, presentations, branded digital assets, and internal communications.
- Spearheaded major digital migration initiatives, including CMS-based internal site redesign, content strategy, documentation, and archival workflows.
- Designed and delivered manager and employee training programs, including the SUMMIT leadership series and analyst onboarding, aligned with adult learning principles and behavioral outcomes.
- Developed and facilitated leadership development programs for mid-level managers, focusing on soft skills, behavioral learning, and performance growth.
- Oversaw offshore creative team, managing training, design execution, video editing, and production timelines to ensure delivery excellence.
- Led cross-functional project management and creative production for annual career development week, producing webinars, toolkits, and educational experiences.
- Served as design lead for divisional events and training initiatives, creating logos, infographics, instructional videos, and digital course materials in alignment with brand and accessibility standards.
- Remote
- Designed and developed engaging online learning experiences using Articulate 360 and Adobe Captivate.
- Collaborated with subject matter experts to ensure instructional content aligns with organizational goals.
- Evaluated and implemented innovative e-learning technologies to enhance learner engagement and retention.
- Led cross-functional teams in the development of training programs, improving overall training effectiveness.
- Conducted needs assessments to identify skill gaps and tailor instructional strategies accordingly.
- Mentored junior instructional designers, fostering professional growth and skills development within the team.
- Analyzed feedback data to refine course materials, ensuring continuous improvement in learning outcomes.
- Developed comprehensive evaluation frameworks to assess the impact of training initiatives on employee performance.
- Evaluated the effectiveness of training programs through analysis of learner feedback and performance data.
- Managed multiple instructional design projects concurrently, meeting deadlines and exceeding client expectations.
- Incorporated local and state educational policies and procedures into e-learning courses.
- Identified and corrected problems with current curricula and reduced technical issues.
- Developed comprehensive instructional materials for diverse learning styles, resulting in improved learner comprehension.
- Redesigned outdated curricula using modern instructional design principles, increasing overall educational value.
- Ensured alignment between learning objectives and assessment strategies, promoting accurate measurement of desired outcomes.
Education & Engagement Specialist
Pier 1 Imports
Fort Worth, TX
12.2016 - 06.2020
- Created and published monthly training guides on trends, products, and associate behavior for global store employees, managing publication budget and partnerships with internal and external stakeholders.
- Managed employee incentive programs focused on credit acquisition, sales, and performance metrics, including budget management, collaboration with external partners, data reporting, and communication of results to Executive and store teams.
- Led quarterly and annual awards programs for Regional Managers and store employees, overseeing budget, award procurement, and communications with senior leadership.
- Cultivated customer relationships through personalized service and engagement techniques.
- Developed and implemented in-store promotional events to enhance customer experience.
- Assisted in training new staff on product knowledge and customer interaction best practices.
- Collaborated with cross-functional teams to execute marketing initiatives effectively.
- Streamlined communication processes between departments to enhance operational efficiency.
- Coordinated with other departments within the organization when necessary, fostering an environment of collaboration towards shared objectives related to customer success.
- Collaborated with cross-functional teams to develop innovative strategies for improving customer engagement.
- Proactively identified potential challenges or roadblocks and devised strategies for overcoming them, ensuring project success.
- Contributed ideas during brainstorming sessions aimed at enhancing overall customer experience through innovative approaches to engagement initiatives.
Manager
Blue Pomegranate Gallery
Southlake, TX
07.2015 - 12.2016
- Created and training staff on trends, products, and associate behavior for store employees, managing ordering budget, and artist partnerships.
- Led local events with community and store employees, overseeing budget, organizing speakers, and connecting with city leadership.
- Oversaw daily gallery operations, ensuring compliance with artistic standards and customer service excellence.
- Developed strategic marketing initiatives to enhance gallery visibility and attract diverse clientele.
- Managed art inventory, implementing efficient tracking systems for artwork movements and sales.
- Led team training sessions to improve staff knowledge of contemporary art trends and customer engagement techniques.
- Facilitated partnerships with local artists, fostering community relationships and collaborative exhibitions.
- Streamlined administrative processes, improving operational efficiency across various gallery functions and services.
- Managed and motivated employees to be productive and engaged in work.
Global Instructional Designer, Training Specialist
Fossil Group
Richardson, TX
06.2012 - 10.2015
- Supported Global Wholesale and Boutique businesses, representing 70% of annual sales across watches and leather goods, including all portfolio and licensed brands.
- Managed relationships with over 15 brand teams, licensors, and retailers to develop and distribute training materials in print and digital formats, including guides, activities, and assessments for core and seasonal product training.
- Led translation and budget management of global training documents in nine languages, enhancing training accessibility and effectiveness.
- Developed three monthly product training magazines for global employees, enhancing knowledge retention and engagement.
- Established new Visual Merchandising document standards for all wholesale outlets, improving consistency and brand representation.
- Led visual merchandising initiatives to enhance brand presentation and customer engagement.
- Developed innovative display strategies to optimize product placement and increase sales potential.
- Collaborated with cross-functional teams to ensure alignment of visual standards across all retail locations.
- Analyzed market trends to inform seasonal merchandising strategies and drive customer interest.
- Trained and mentored junior staff on best practices in visual merchandising techniques and tools.
- Implemented effective inventory management processes to streamline merchandise flow and minimize stock discrepancies.
- Conducted regular store audits to assess compliance with visual guidelines and improve overall presentation quality.
- Created compelling promotional displays that effectively communicated brand messaging and promotions within the store environment.
- Enhanced store aesthetics by creating visually appealing merchandise displays and window installations.
- Assisted in planning and executing in-store events that showcased new product launches, creating buzz among shoppers and increasing sales figures.
- Conducted regular walk-throughs of the store to ensure visual merchandising standards were upheld consistently, promptly addressing any areas in need of improvement.
- Championed cross-merchandising efforts within the store by connecting complementary products from different departments to encourage upselling opportunities.
- Received several accolades from upper management for excellence in visual merchandising execution leading to positive impact on store''s overall performance.
- Contributed to overall brand identity by ensuring a cohesive look across all marketing materials, including signage, packaging, and promotional collateral.
- Spearheaded visual merchandising updates during holiday seasons for timely promotion of seasonal items, resulting in increased sales conversions.
- Optimized product visibility throughout the store by regularly rotating inventory based on performance metrics, reducing dead stock levels significantly.
- Maintained strong relationships with vendors to negotiate favorable terms for display materials acquisition, minimizing overall costs while maintaining high-quality visuals.
- Trained new visual merchandising team members on company guidelines and aesthetic standards for consistent brand presentation.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Monitored and replenished display inventory and restructured according to available stock.
- Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
- Organized store merchandise racks by size, style, and color.
- Created visual displays to highlight new and featured products.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Developed visual merchandising plans and strategies to promote store offerings.
- Analyzed customer feedback and shopper trends to inform display designs.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Presented store update suggestions and layouts to management and stakeholders.
- Developed and implemented visual merchandising strategies to enhance brand presentation across wholesale locations.
Visual Merchandising Training Specialist
Fossil Group
Richardson, TX
02.2011 - 06.2013
- Supported Global Wholesale and Boutique businesses, representing 70% of annual sales across watches and leather goods, including all portfolio and licensed brands.
- Managed relationships with over 15 brand teams, licensors, and retailers to develop and distribute training materials in print and digital formats, including guides, activities, and assessments for core and seasonal product training.
- Led translation and budget management of global training documents in nine languages, enhancing training accessibility and effectiveness.
- Developed three monthly product training magazines for global employees, enhancing knowledge retention and engagement.
- Established new Visual Merchandising document standards for all wholesale outlets, improving consistency and brand representation.
- Led visual merchandising initiatives to enhance brand presentation and customer engagement.
- Developed innovative display strategies to optimize product placement and increase sales potential.
- Collaborated with cross-functional teams to ensure alignment of visual standards across all retail locations.
- Analyzed market trends to inform seasonal merchandising strategies and drive customer interest.
- Trained and mentored junior staff on best practices in visual merchandising techniques and tools.
- Implemented effective inventory management processes to streamline merchandise flow and minimize stock discrepancies.
- Conducted regular store audits to assess compliance with visual guidelines and improve overall presentation quality.
- Created compelling promotional displays that effectively communicated brand messaging and promotions within the store environment.
- Enhanced store aesthetics by creating visually appealing merchandise displays and window installations.
- Assisted in planning and executing in-store events that showcased new product launches, creating buzz among shoppers and increasing sales figures.
- Conducted regular walk-throughs of the store to ensure visual merchandising standards were upheld consistently, promptly addressing any areas in need of improvement.
- Championed cross-merchandising efforts within the store by connecting complementary products from different departments to encourage upselling opportunities.
- Received several accolades from upper management for excellence in visual merchandising execution leading to positive impact on store''s overall performance.
- Contributed to overall brand identity by ensuring a cohesive look across all marketing materials, including signage, packaging, and promotional collateral.
- Spearheaded visual merchandising updates during holiday seasons for timely promotion of seasonal items, resulting in increased sales conversions.
- Optimized product visibility throughout the store by regularly rotating inventory based on performance metrics, reducing dead stock levels significantly.
- Maintained strong relationships with vendors to negotiate favorable terms for display materials acquisition, minimizing overall costs while maintaining high-quality visuals.
- Trained new visual merchandising team members on company guidelines and aesthetic standards for consistent brand presentation.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Monitored and replenished display inventory and restructured according to available stock.
- Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
- Organized store merchandise racks by size, style, and color.
- Created visual displays to highlight new and featured products.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Developed visual merchandising plans and strategies to promote store offerings.
- Analyzed customer feedback and shopper trends to inform display designs.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Presented store update suggestions and layouts to management and stakeholders.
- Developed and implemented visual merchandising strategies to enhance brand presentation across wholesale locations.
Communications Specialist
RDF-TV
Omaha, NE
04.2010 - 02.2011
- Managed high-profile events such as RFD-TV’s 10-year Anniversary, Programmer Seminar, Tournament of Roses Parade, FFA Convention, AARP Convention, and River City Rodeo and Stock Show.
- Coordinated and led the core planning team for the national RFD-TV Roy Rogers Tour featuring Trigger and Bullet.
- Collaborated with cross-functional teams and stakeholders to ensure seamless event execution and alignment with organizational objectives.
- Developed comprehensive communication strategies to enhance audience engagement and brand awareness.
- Crafted high-quality press releases, articles, and promotional materials for various media channels.
- Managed social media platforms to increase reach and foster community interaction effectively.
- Coordinated cross-functional projects to ensure alignment with organizational goals and messaging consistency.
- Established partnerships with external organizations to broaden outreach initiatives and enhance brand visibility.
- Streamlined internal communication processes by implementing effective communication tools and platforms.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Took photographs and videos during special events for promotional materials and social media pages.
- Wrote clear, concise press releases that generated significant media coverage and increased public awareness of key initiatives.
Education
B.A. - Journalism, Media, and Computing (Graphic Design track)
Creighton University
Omaha, NE05-2010
Skills
- Accessibility & Inclusive Design
- ADDIE model expertise
- Adobe Creative Cloud applications
- Adult Learning Theory
- Agile Program Management
- AI Authoring Tools
- Articulate Rise 360
- Articulate Storyline
- Behavioral Learning
- Cloud Infrastructure
- Camtasia
- Canva
- Captivate
- Communication
- Cross-functional Collaboration
- Compliance & Regulatory Awareness
- Curriculum Development
- Executive Messaging
- InDesign
- Instructional Design
- Layout design
- LMS/CMS Platforms
- Microsoft 365
- Metrics & Performance Evaluation
- Multimedia Design
- PremierePro
- Problem Solving
- Project & Budget Management
Certification
- Learning & Development, HRCI - December 2025
- GenAI Learning & Development, Coursera Instructor Network - October 2025
- Corporate Communications, University of California, Irvine - October 2025
- Leadership Communication for Maximum Impact: Storytelling, Northwestern University - December 2025
Timeline
Learning Design Specialist
HNTB
03.2025 - Current
Senior Instructional Design Consultant
LPL Financial
03.2024 - 03.2025
Senior Instructional Designer
Pennymac
09.2023 - 03.2024
Instructional Designer
Pennymac
03.2021 - 09.2023
Education & Engagement Specialist
Pier 1 Imports
12.2016 - 06.2020
Manager
Blue Pomegranate Gallery
07.2015 - 12.2016
Global Instructional Designer, Training Specialist
Fossil Group
06.2012 - 10.2015
Visual Merchandising Training Specialist
Fossil Group
02.2011 - 06.2013
Communications Specialist
RDF-TV
04.2010 - 02.2011
B.A. - Journalism, Media, and Computing (Graphic Design track)
Creighton University