Erin TUFFY

• Responsible for Global Revenue across 17 countries and 23 retailers in excess of $30M, including Amazon
• Lead teams in US, UK and APAC to meet brand and retail objectives
• Oversee brand product strategy and project management bringing new products from conception to life.
• Partner with global retailers to build brand activation and global rollout plans

• Manage net ($8M) and retail sales ($18M) for 8 countries achieving top 20 in store ranking.
• Responsible for full marketing mix including PR, Paid, Digital.
• Launched new markets India and China with full 360 support plans.
• Managed China distributor building TMall and Tiktok channels, leveraging livestream and promotional calendars with marketing budget of $6M

• Oversee full marketing mix for 5 brands- Kat von D, Marc Jacobs Beauty, Fenty Beauty, Ole Henriksen and Bite Beauty across SEA and Australia/New Zealand
• Launched Fenty Beauty by Rihanna into all 7 markets on one global launch day (8 Sept 2017). Exceeded sales ambition +30%. Achieved #1 makeup ranking in all markets. Ion Sephora achieved #2 global door ranking in sales, Australia received ranking of #3 press market globally.
• Hosted Rihanna in Singapore and Australia in a series of in-store live appearances and press events (over 1B press impressions).

Acting Brand General Manager- La Mer, Singapore Jan 2016 - Sept 2016

Senior Sales, Marketing and PR Manager- La Mer, Singapore Oct 2013 - Dec 2015

Global Marketing Director- Aramis and Designer Fragrances (ADF) DKNY, New York April 2012 - Sept 2013

Group Brand Manager- Aramis and Designer Fragrances (ADF) and GoodSkin Labs Jun 2009 - Apr 2012

Product Manager- Clinique Sept 2007 - May 2009

Group Product Manager- Kiehl’s, Apr 2005 - Sept 2007

Senior Product Manager- Apr 2003 - Apr 2005