Erin Wolfe-Jones
Dallas,TX
Summary
Skilled digital marketer with a proven track record in enhancing brand visibility and engagement through strategic social media and influencer marketing. Proficient in analytics platforms, utilizing data-driven decision-making. Passionate about promoting events and exceeding expectations on a fun, hardworking team.
Overview
4
4
years of professional experience
Work History
Sales & Marketing Coordinator
JW Marriott Dallas Arts District
Dallas, USA
03.2023 - Current
- Assisted in Grand opening of the first Luxury JW Marriott in Dallas, TX, coordinating cross-functional teams and overseeing all marketing and operational aspects, resulting in a successful opening attended by over 1000 VIP guests
- Collaborated with the Property Marketing Manager and PR Agency to design and execute influencer marketing campaigns, enhancing brand visibility and engagement, as evidenced by a 80% increase in social media followers within 3 months
- Executed over 20 promotional events and activations, directly contributing to an uplift in local market awareness and client acquisition, while providing comprehensive administrative support to senior management, streamlining contract management and market research processes
Customer Experience Specialist
Tecovas
09.2021 - 07.2023
- Mentored new employees in customer service techniques and de-escalation methods, enhancing team efficiency and customer satisfaction
- Led the acquisition of influencer campaigns by identifying and communicating target demographic needs to management, fostering innovative solutions that bolstered brand engagement
- Resolved up to 65 customer concerns via telephone and email, directly contributing to over $280,000 in sales and securing long-term customer loyalty weekly
Sales Associate
Tecovas
07.2020 - 09.2021
- Surpass sales goals by 15% by building relationships with customers through open interactive communication, making product recommendations, and promoting in-store customer service
- Extremely sufficient with Shopify and shipment fulfillment processes
Education
University of Arkansas - Public Relations & Advertising
University of Arkansas
01.2023
Skills
- Adobe Creative Suite
- Google Suite
- Microsoft Office
- Google Ads/Meta
- Canva
- Social Media Marketing
- Marketing Analytics
- Salesforce
- Public Relations
- Event Planning
- Copywriting
- Project Management
Timeline
Sales & Marketing Coordinator
JW Marriott Dallas Arts District
03.2023 - Current
Customer Experience Specialist
Tecovas
09.2021 - 07.2023
Sales Associate
Tecovas
07.2020 - 09.2021
University of Arkansas - Public Relations & Advertising
University of Arkansas
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