Erin L. N. McCabe
San Jose,CA
Summary
Senior communications executive with 20+ years leading global internal and external communications for public and private B2B technology companies ($700M–$5B+ revenue). Executive advisor to CEOs, Boards, and senior leadership on crisis management, M&A, litigation, activist response, and executive transitions. Proven track record driving brand repositioning, executive visibility, and share-of-voice growth across Tier-1 global media and analyst communities. Deep expertise across AI, SaaS, Cloud, Cybersecurity, Information Management, Data Platforms, and Enterprise Software. Builder and leader of high-performing global teams (30+ professionals) and complex agency ecosystems. Experience spanning public company, PE-backed, venture-backed, and global agency environments.
Overview
34
34
years of professional experience
Work History
Senior Vice President, Corporate Communications
OpenText
Waterloo, Canada
01.2022 - 01.2025
- Owned the global internal and external communications for a publicly traded $5.8B information management and AI software company with 23,000+ employees worldwide.
- Reported to the Chief Marketing Officer and served on the senior leadership team, acting as senior advisor and spokesperson for the CEO and executive leadership.
- Built and led a global team of 30+ communications professionals and supervised external agencies across key international markets.
- Repositioned OpenText as a global leader in AI-powered secure information management through a comprehensive corporate narrative and brand strategy.
- Delivered a 45% year-over-year increase in executive media placements and a measurable increase in global share of voice across top-tier outlets.
- Expanded corporate LinkedIn following by 80%+ and elevated CEO and executive social presence, driving materially higher engagement and message consistency.
- Guided communications for the company’s largest acquisition (Micro Focus, 2023), doubling organizational scale, and the divestiture of AMC to Rocket Software (2024).
- Built and scaled a global employee communications program during a 12K-to-24K workforce expansion, increasing reachable employee audience from ~7–8K to 18K+ and supported HR benchmark survey participation growth from 70% to 86% year-over-year.
- Streamlined go-to-market messaging and product positioning across marketing, sales, partner enablement, pricing, and web platforms.
- Partnered with corporate marketing, brand, creative, and digital teams to evolve OpenText’s brand architecture, narrative framework, flagship events, and enterprise-wide campaigns aligned to corporate and product strategy.
- Publicly traded $5.8B information management and AI software company with 23,000+ employees worldwide.
Executive Vice President, Client Services
Hotwire Global Communications
San Francisco, USA
01.2011 - 01.2022
- Executive sponsor and senior client lead providing integrated communications strategy to global B2B technology companies.
- Steered executive communications, crisis management, M&A, and IPO readiness programs for enterprise clients during periods of rapid growth and transformation.
- Drove agency new-business development, contributing to multi-million-dollar pipeline growth and long-term client retention through differentiated positioning, executive storytelling, and cohesive go-to-market communications strategy.
- Repositioned Commvault from crisis to market leadership, increasing brand ranking from #5 to #3 within two years.
- Led CEO thought leadership for NetApp, achieving 85% cloud message pull-through across 300+ Tier-1 media placements and supporting 197% YoY ARR growth.
- Launched Nile Secure from stealth, generating 300+ qualified leads, 20+ investor leads, and 250+ reseller partners within 30 days.
- Spearheaded communications for Dell’s acquisition of Quest Software, increasing software messaging penetration by 150% and securing six major industry awards.
- Supported CEO transition and repositioning at LogicMonitor, expanding market reach from IT operations to C-suite and board-level audiences.
- Additionally, oversaw multichannel communications programs across brands including Automation Anywhere, BMC Software, DataStax, Endava, Informatica, Nuance, and Sierra Wireless.
Senior Manager, Worldwide Public Relations, Software
Hewlett-Packard
Cupertino, USA
01.2008 - 01.2011
- Managed global PR and social media programs for cloud, business intelligence, and automation portfolios within HP Software.
- Established HP Software’s first private, public, and hybrid cloud PR program, increasing cloud coverage by 53% year over year.
- Drove a 200% increase in overall coverage and share of voice over three years through proactive thought leadership and media strategy.
Director, Public Relations
Eastwick Communications
01.1996 - 01.2008
Sales Manager
S&R Precision
01.1995 - 01.1996
Event Marketing
SEMI
01.1991 - 01.1995
Education
B.S. - Applied Arts & Sciences (Graphic Design Emphasis)
San Diego State University
San Diego, CASkills
- Executive & Corporate Communications
- Corporate Marketing & Brand Strategy
- Corporate Affairs
- Corporate Narrative & Storytelling
- Brand Architecture & Positioning
- Crisis & Issues Management
- Internal Communications & Employee Engagement
- Executive & C-Suite Counsel
- M&A, Transformation & Change Communications
- Media, Analyst & Influencer Relations
- Executive Thought Leadership
- Social & Digital Strategy
- Integrated Marketing Campaigns
- Flagship Events & Executive Visibility
- Investor, Board & Stakeholder Communications
- Global Team & Agency Leadership
Websites
Professional Associations
- Public Relations Society of America (PRSA), Silicon Valley, Executive Board, Treasurer, Advisory Board
- Arthur W. Page Society, Nominated Member
Earlier Career Experience
- Eastwick Communications, Director, Public Relations, 01/01/96, 12/31/08
- S&R Precision, Sales Manager, 01/01/95, 12/31/96
- SEMI, Event Marketing, 01/01/91, 12/31/95
Timeline
Senior Vice President, Corporate Communications
OpenText
01.2022 - 01.2025
Executive Vice President, Client Services
Hotwire Global Communications
01.2011 - 01.2022
Senior Manager, Worldwide Public Relations, Software
Hewlett-Packard
01.2008 - 01.2011
Director, Public Relations
Eastwick Communications
01.1996 - 01.2008
Sales Manager
S&R Precision
01.1995 - 01.1996
Event Marketing
SEMI
01.1991 - 01.1995
B.S. - Applied Arts & Sciences (Graphic Design Emphasis)
San Diego State University