ERNEST RAGLAND
Cellular Sales
Maryville,TN
7
years of professional experience
Results-driven Marketing Technology Professional with over 7 years of experience specializing in lifecycle marketing, CRM strategy, and multi-channel campaign execution across Email and SMS. Proven track record of architecting automated workflows, optimizing customer journeys, and driving measurable retention and revenue growth. Combines deep technical expertise in Salesforce Marketing Cloud, SQL, and AMPscript with a strong background in operational leadership and high-pressure execution.
Work History
Lifecycle Marketing Technologist
9 Months- Own and execute corporate CRM and lifecycle marketing strategy across Email and SMS, driving subscriber retention, engagement, and revenue growth.
- Manage end-to-end CRM platform operations, including complex automation flows, system integrations, deliverability monitoring, and data integrity.
- Architect dynamic customer journeys using custom AMPscript, SQL queries, and HTML solutions within Salesforce Marketing Cloud to deliver highly personalized messaging.
- Partner cross-functionally with Product, Sales, and Marketing teams to align communication strategies with core business metrics and strict data privacy compliance.
Marketing Technology Specialist
1 Year 4 Months- Developed dynamic promotional and lifecycle campaigns leveraging behavioral, transactional, and demographic data across multi-channel environments.
- Built custom technical solutions to streamline marketing automation processes, reducing campaign deployment bottlenecks and scaling platform capabilities.
- Monitored deliverability performance, managed preference centers, and implemented testing frameworks to optimize open, click, and conversion rates.
- Mentored junior team members, supported platform onboarding, and managed external vendor relationships to enhance tech stack functionality.
Email Marketing Manager
11 Months- Directed digital email and SMS strategies across JTV, Gemstones.com, and Jedora, supporting portfolio operations generating nearly $100M in annual revenue.
- Led a cross-functional team of developers, strategists, and UI/UX designers to execute high-converting e-commerce lifecycle campaigns.
Senior Email Administrator
2 Years 11 Months- Maintained and updated customer data structures within the master subscriber database comprising over 4 million active customer records.
- Programmed, tested, and scheduled daily promotional, triggered, and transactional email/SMS campaigns in Salesforce Marketing Cloud and Bluecore.
- Created and managed complex data extensions, automated data feeds, SQL filters, and audience journeys for targeted campaign sends.
- Utilized Jira ticketing and technical service desk workflows to troubleshoot data pipeline issues and maintain high system operational stability.
Email Marketing Analyst / Specialist
1 Year 6 Months- Analyzed key email performance metrics, conducted A/B testing on subject lines and creatives, and delivered performance reporting to key business stakeholders.
Education
Bachelor of Science (B.S.) - Computer Science
Skills
• MarTech & CRM Platforms: Salesforce Marketing Cloud (SFMC)
HubSpot
Bluecore
Klaviyo
Attentive
Mailchimp
• Languages & Scripting: SQL
AMPscript
HTML5
CSS
Jinja2
Java
JSON
XML
• Strategy & Lifecycle: Customer Journey Mapping
Lifecycle Automation
Audience Segmentation
A/B Testing
Deliverability Optimization
• Workflow & Tools: Jira
Zendesk
Basecamp
Asana
Microsoft Office Suite
ADDITIONAL LEADERSHIP & PROFESSIONAL EXPERIENCE
- Soldier / CBRN Specialist & Military Police (74D / 31B) — United States Army (10/2009 – 03/2016): Managed chemical safety, unit decontamination readiness, and security operations under high-pressure, mission-critical conditions.
- Train Conductor — Norfolk Southern Railroad (11/2015 – 02/2016): Oversaw safe transportation logistics, regulatory compliance, daily crew coordination, and hazardous materials safety reporting.
- Sheriff's Deputy — Blount County Sheriff's Office (12/2012 – 11/2015): Executed law enforcement operations, emergency response, and detailed reporting while maintaining high standards of accountability.
Timeline
Lifecycle Marketing Technologist
Cellular Sales
11.2025 - CurrentRead More
Marketing Technology Specialist
Cellular Sales
07.2024 - 11.2025Read More
Email Marketing Manager
Jewelry Television (JTV)
08.2023 - 07.2024Read More
Senior Email Administrator
Jewelry Television (JTV)
09.2020 - 08.2023Read More
Email Marketing Analyst / Specialist
Jewelry Television (JTV)
03.2019 - 09.2020Read More
Fountainhead College of Technology
Bachelor of Science (B.S.) from Computer Science
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