Ernie Zuniga
Helotes
Summary
A veteran media and communications professional, with nearly 30 years of experience as a news anchor, reporter, sportscaster, emcee, storyteller, mentor, content creator, and digital communicator. A dedicated family man and professional, highly skilled in handling tense situations with poise and a team-first mentality. Proficient in writing, producing, shooting, and editing content for TV, print, and digital media. Also, skilled at public speaking, emceeing live and virtual events, working with non-profits and collaborating with public relations, marketing professionals, and media contacts at the local and national level.
Overview
21
21
years of professional experience
Work History
Media Relations
City Of San Antonio
07.2023 - Current
- Assist with media relations in the office of City Council, District 10
- Help to produce, create and edit social media content
- Help to arrange coverage with media outlets
- Emcee live events and moderate town hall discussions
Host & Executive Producer
Ernie Zuniga Media
07.2023 - Current
- Veteran San Antonio TV personality Ernie Zuniga engages in an unscripted, engaging and spontaneous conversation with a special guest LIVE in the front seat of his Lexus RZ450e, courtesy of North Park Lexus of San Antonio and North Park Lexus at Dominion.
- "Pickup Lines" has been a regular part of Ernie's content creation on social media since 2018.
- The show is viewed and listened to thousands of times each week on his verified Facebook, YouTube, LinkedIn, Instagram and Spotify pages.
Morning & Midday News Anchor
Sinclair Broadcast Group
10.2005 - 05.2023
- Anchor 5-hour live weekday morning and midday newscasts
- Increased audience growth and ratings successes among multiple key demographics
- Write, produce, and edit content
- Establish longstanding relationships with key leaders in various fields
- Work closely with public relations contacts to create content and tell compelling stories
- Respond to and deliver breaking news situations with urgency and under constant deadlines
- Create content for multiple social media platforms
- Emcee and volunteer at events in community
- Produce, write, and conduct interviews with newsmakers
Sports Anchor & Reporter
Scripps Howard
09.2003 - 10.2005
- Anchored weekend sportscasts in Top15 Nielsen TV market
- Wrote, produced, edited, and reported compelling stories and content
- Worked closely with public relations contacts
- Produced and conducted interviews with newsmakers
- Wrote sports stories and constructed headlines.
- Completed assigned pieces and developed independent stories under constant deadlines
- Established and maintained relationships with credible sources
- Covered special sporting events and breaking news events with eye for detail and pursuit of important information
- Drafted news headlines and scripts for broadcasting to capture viewers with clear and condensed writing
- Collaborated with producers and management to develop sportscasts, promotions, and teases
Education
Journalism -
Texas A&M University
College Station, TXBachelor of Science - Communications
University of Houston/Victoria
Victoria, TX12.1999
Skills
- 22 years of media and communications experience in San Antonio TV market
- Nearly 30 years experience in local TV news and sports
- Name and face recognition in San Antonio market
- Upstanding reputation and strong relationships with local civic, business, military, and media leaders
- Excels in live public speaking, ad-lib, and on camera
- Proficiency is writing and editing copy under deadline
- Social media engagement on multiple platforms
- Ability to communicate in Spanish
- Experienced Interviewer, host, emcee, producer, mentor, and content creator
- Proven leader, community and non-profit volunteer
- Broad knowledge of local, regional, and world affairs
- Consistent Brand Messenger and ambassador
- Willingness to learn and acquire new skills
Additional Information
- National Media Excellence, Leukemia & Lymphoma Society (2019)
- Board Member & Vice Chair, Leukemia & Lymphoma Society (2021 - present)
- Rey Feo Consejo, Rey Feo Educational Foundation (2020 - present)
Affiliations
- San Antonio Association of Hispanic Journalists
- Rey Feo Educational Foundation
- Leukemia & Lymphoma Society
- 100 Club of San Antonio
- Fiesta San Antonio
Timeline
Media Relations
City Of San Antonio
07.2023 - Current
Host & Executive Producer
Ernie Zuniga Media
07.2023 - Current
Morning & Midday News Anchor
Sinclair Broadcast Group
10.2005 - 05.2023
Sports Anchor & Reporter
Scripps Howard
09.2003 - 10.2005
Journalism -
Texas A&M University
Bachelor of Science - Communications
University of Houston/Victoria
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