Errick Fitzpatrick
Bossier City,LA
Summary
Engaging professional with several years of experience taking measurable approaches to strengthen company images. Achieving strategist focused on delivering key departmental objectives. Celebrated for unique management strategies and strong work ethic.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Market Manager
Brookshires Gro. Company
Shreveport, Louisiana
03.1997 - Current
- Managed marketing campaigns to enhance brand visibility and customer engagement.
- Developed promotional strategies aligned with company goals and customer needs.
- Analyzed market trends to inform product positioning and pricing strategies.
- Oversaw budget allocation for marketing initiatives and monitored spending efficiency.
- Collaborated with cross-functional teams to ensure cohesive messaging across platforms.
- Reduced and controlled expenses by improving resource allocation.
- Established relationships with vendors to ensure effective execution of campaigns.
- Built strong relationships with top customers and prospects and generated robust sales pipeline.
- Established market strategies that met or exceeded budget numbers.
- Built customer confidence by actively listening to concerns and giving appropriate feedback.
- Analyzed marketing data to identify trends and inform strategies.
- Provided training and guidance on new technologies or software applications related to marketing operations.
- Organized events such as trade shows or conferences to promote products and services.
- Ordered and controlled flow of inventory to keep store's most in-demand items in stock.
- Planned product launches by coordinating activities between sales team and external partners.
- Set department standards for customer service, employee relations and overall profitability.
- Maintained up-to-date knowledge about current industry trends and best practices.
- Maintained knowledge of current promotions, policies regarding payment and exchanges and security policies.
- Monitored current contract pricing, terms, and vendor capacity to meet client demands and made workable recommendations for improvement.
- Identified potential areas for improvement in existing processes and procedures.
- Ensured compliance with relevant laws and regulations when creating or running campaigns.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
Market Manager
Brookshires Gro. Company
Shreveport, Louisiana
03.1997 - Current
- Developed market strategies to enhance brand visibility and customer engagement.
- Analyzed market trends to inform product selection and promotional efforts.
- Oversaw team training to ensure alignment with company sales objectives.
Education
Green Oaks High
Shreveport , LaSkills
- Market analysis
- Market segmentation
- Product positioning
- Campaign management
- Budget oversight
Certification
- Food Safety
Timeline
Market Manager
Brookshires Gro. Company
03.1997 - Current
Market Manager
Brookshires Gro. Company
03.1997 - Current
Green Oaks High