Esha Lodhia
Garwood
Summary
Innovative digital marketing professional specializing in social media marketing, content creation, and brand strategy. Founded Matcha Muse, leveraging organic TikTok and Instagram marketing, influencer collaborations, and strategic partnerships to enhance brand visibility. Expertise in developing engaging content and driving brand growth through community engagement and targeted initiatives.
Overview
5
5
years of professional experience
Work History
Business Owner & Founder | Matcha Muse
Self Employed
Garwood
04.2026 - Current
- Founded and operate Matcha Muse, a specialty matcha beverage brand focused on premium products, elevated customer experiences, and community engagement.
- Develop and execute all marketing strategies across TikTok, Instagram, and in-person events, growing brand awareness and attracting new customers through organic content.
- Successfully marketed the brand to earn opportunities to collaborate with and participate in curated events, including The RealReal, increasing brand visibility and customer reach.
- Organized and hosted pop-up events, establishing partnerships with local businesses and community organizations to enhance brand presence and community engagement.
- Created and managed branding, menu development, pricing, sourcing, inventory, and daily operations to ensure cohesive brand identity and customer satisfaction.
- Managed customer relationships and vendor communications to drive business growth initiatives independently.
Sales and Catering Coordinator
Kenilworth Hotel
Kenilworth
01.2026 - Current
- Managed high-volume client accounts and bookings, prioritizing time-sensitive tasks to ensure client satisfaction
- Coordinated complex logistics across departments, strengthening client relationships and ensuring seamless event execution
- Facilitated revenue growth through effective communication, identifying upselling opportunities, and enhancing client retention
Manager and Buyer
Another Sunday
Red Bank
12.2023 - Current
- Managed merchandising and client relationships in a fast-paced, high-volume retail environment
- Curated inventory based on sales performance and customer demand, enhancing sell-through rates
- Managed merchandising and client relationships in fast-paced, high-volume retail environment, driving customer satisfaction
Retail Sales Associate
Tiffani's Vintage Closet
Keyport
06.2021 - 11.2025
- Evaluated and priced vintage inventory to align with brand standards and market demand
- Contributed to marketing initiatives that increased foot traffic and boosted sales
- Managed social media presence to enhance brand visibility and engage customers
- Supported marketing initiatives that attracted more foot traffic and increased sales
Volunteer
KSOF, Karen's School Of Fashion
Marlboro
07.2021 - 08.2021
- Facilitated fashion design classes and workshops, enhancing instructor effectiveness in a fast-paced studio environment
- Sorted and categorized fabrics by type and color for easy access during design projects., materials, and tools to ensure efficient workflow and production
- Provided hands-on support to students in garment construction and design techniques during classes. with garment construction and design techniques
Education
Fashion Marketing -
LIM College
Manhattan, NYSkills
- Business Development
- Sales growth
- Customer Engagement
- Brand Development
- Market analysis
- Client Relationship Management
- Supply Chain Management
Custom
KSOF, Karen's School Of Fashion, Marlboro, NJ, 07/01/21, 08/31/21, Supported instructors during fashion design classes and workshops in a fast-paced studio environment, Organized fabrics, materials, and tools to ensure efficient workflow and production, Assisted students with garment construction and design techniques
Timeline
Business Owner & Founder | Matcha Muse
Self Employed
04.2026 - Current
Sales and Catering Coordinator
Kenilworth Hotel
01.2026 - Current
Manager and Buyer
Another Sunday
12.2023 - Current
Volunteer
KSOF, Karen's School Of Fashion
07.2021 - 08.2021
Retail Sales Associate
Tiffani's Vintage Closet
06.2021 - 11.2025
Fashion Marketing -
LIM College