Summary
Overview
Work History
Education
Skills
Languages
Hobbies
Timeline
Esteban Barajas

Esteban Barajas

Chula Vista,CA

Summary

Multilingual professional with positive attitude and great background in cultivating positive online presences across multiple social platforms. Successful developing and managing ever-changing social media content calendars for multiple sites. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

6
6
years of professional experience

Work History

Digital Brand Manager

BIEN Media
San Diego, CA
08.2018 - 05.2022
  • Coordinated social media strategy for brands in the hospitality, food & beverage industries in the SoCal (USA) + Baja California (MX) regions.
  • Cooperated and worked closely with other teams (visuals, editorial, community management, ads) to execute monthly strategies to boost community engagement.
  • Built and strengthened strategic relationships with clients through weekly meetings and quarterly reviews.
  • Supervised community management team and aided in daily social media monitoring and engagement.
  • Gathered and created content for multiple social media platforms.
  • Oversaw crisis management for all accounts managed in order to maintain brand image.
  • Responsible for strategic content scheduling for all accounts managed.
  • Helped develop specific campaigns based on key insights and metrics.

Marketing Coordinator

Club Tijuana Xoloitzcuintles De Caliente
Tijuana, Baja California
08.2015 - 12.2017
  • Responsible for all in-stadium image relevant to Club Tijuana and its sponsors (banners, billboards, digital, jumbotron).
  • Composed reports
  • Coordinated creation and deployment of sponsored videos, social media posts and other marketing collateral.
  • Assisted with strategic development and execution of club sponsor events.
  • Assembled and coordinated marketing materials preparation, printing, delivery and installation.
  • Proofread and translated marketing documents
  • Maintained databases of files, contacts and project materials.
  • Created professional business spreadsheets and presentations in English and Spanish.
  • Worked closely with designers and other marketing teams to create and maintain marketing materials for sales presentations and client meetings.
  • Answered general marketing department inquiries by email and phone.
  • Aided graphic design team in daily activities and coordinated submission to other departments.

Education

Bachelor of Science - Marketing Management

CETYS Universidad, Tijuana, MX
07.2017
  • International Program: Double Degree

Bachelor of Science - Business Administration

City University of Seattle, Seattle, WA
07.2017
  • International Program: Double Degree

No Degree - Italian Language

EF International Language Campuses, Rome, Italy
  • Achieved B2 grade (Vantage/Upper intermediate proficiency) in the CEFR Scale.

Skills

  • Marketing Strategy Development
  • Analytics and Metrics
  • Social Media Strategy
  • Content Curation
  • Digital Content Development
  • Collateral Design
  • Brand Development and Marketing
  • Campaign Performance Tracking

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
Italian
Limited Working

Hobbies

  • Sports
  • Graphic Design
  • Exercise

Timeline

Digital Brand Manager - BIEN Media
08.2018 - 05.2022
Marketing Coordinator - Club Tijuana Xoloitzcuintles De Caliente
08.2015 - 12.2017
CETYS Universidad - Bachelor of Science, Marketing Management
City University of Seattle - Bachelor of Science, Business Administration
EF International Language Campuses - No Degree, Italian Language

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Esteban Barajas