Esther Velasquez
Store Manager
Yuba City,CA
Summary
Dynamic Store Manager with a proven track record at Torrid, excelling in customer service management and team building. Successfully implemented inventory practices that reduced discrepancies and enhanced turnover rates. Recognized for driving promotional campaigns that significantly boosted sales performance while fostering a collaborative work culture.
Overview
15
15
years of professional experience
Work History
Store Manager
Torrid
Chico, CA
11.2016 - Current
- Led daily operations, ensuring optimal store performance and customer satisfaction.
- Trained and mentored team members, fostering a collaborative work environment.
- Implemented inventory management practices, reducing stock discrepancies and improving turnover rates.
- Analyzed sales data to develop effective merchandising strategies, enhancing product visibility.
- Executed promotional campaigns, driving customer engagement and boosting sales performance.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
Store Manager
Forever 21
Chico, CA
03.2014 - 11.2016
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Store Manager
Aeropostale
Yuba City, CA
04.2011 - 01.2014
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Coordinated in-store events to increase foot traffic, partnering with local businesses and community organizations for mutual benefit.
- Implemented inventory management practices, reducing stock discrepancies and improving turnover rates.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Education
High School Diploma -
Yuba City High School
Yuba City, CASkills
- Customer service management
- Store operations
- Training and mentoring
- Store opening and closing
- Problem-solving
- Inventory management
- Store merchandising
- Goals and performance
- Culture development
- Promotional planning
- Team building
- Financial operations management
- Risk management
Timeline
Store Manager
Torrid
11.2016 - Current
Store Manager
Forever 21
03.2014 - 11.2016
Store Manager
Aeropostale
04.2011 - 01.2014
High School Diploma -
Yuba City High School