Ethan Carr

• Manage a portfolio of 700+ VIP customers, building long-term relationships that drive handle, Theo, GGR, and customer loyalty.
• Generated $50.1M in Handle, $5.55M in Theo, and $4.86M in GGR while consistently outperforming portfolio expectations.
• Exceeded annual forecast by 16.9% in Theo (+$802K) and 23.1% in Theo Profit (+$816K) through strategic account management.
• Grew customers producing $1,000+ CAV from approximately 5 to more than 40 through proactive relationship development.
• Leverage Salesforce, Tableau, Sigma, and AI tools to identify trends, prioritize opportunities, and optimize customer engagement.
• Achieved 4.40 customer experience rating while training three new VIP Hosts and identifying fraud, AML, and multi-accounting risks.

• Managed relationships with 500+ accounts, enhancing market presence through strategic partnerships.
• Opened 100+ new accounts, effectively utilizing a six-figure activation budget.
• Led activation strategy for major music festivals and regional marketing partnerships, driving brand visibility.

• Executed regional marketing campaigns and experiential events, enhancing brand visibility across multiple markets.
• Exceeded performance goals by effectively distributing 25,000+ product samples, driving consumer engagement.

Sport Management and Marketing