Summary
Work History
Education
Skills
KEY ACCOMPLISHMENTS
Timeline
OfficeManager
JASON SALMONSON

JASON SALMONSON

Chief Operating Officer (COO)
Las Vegas,Nevada

Summary

Results-driven senior operations and strategy executive with a proven track record of accelerating revenue growth, expanding profitability, and leading large-scale operational transformations across real estate, infrastructure, distribution, and service-based organizations. Recognized for combining sharp financial and operational acumen with strong leadership capabilities to build high-performing teams, optimize enterprise performance, and execute scalable growth strategies. Successfully led multi-million-dollar business units, managed geographically dispersed operations, and delivered measurable impact through process improvement, strategic expansion, and data-driven decision-making.

Throughout his career, Jason has consistently delivered exceptional business outcomes, including increasing EBITDA by 27% in a single year, driving 69% revenue growth and 63% profit growth, generating over $10M in operational savings, and leading initiatives that improved efficiency, scalability, and long-term enterprise value. He brings deep expertise in P&L management, operational strategy, forecasting, asset management, process optimization, and organizational leadership, with a strong reputation for aligning people, systems, and strategy to achieve aggressive business objectives

Work History

Chief Operating Officer

GESCO
08.2025 - Current
  • Spearheaded operational and commercial growth initiatives for a regional fire pump distribution and service organization, implementing market-focused expansion strategies that significantly increased revenue generation while improving operational scalability and service execution across multiple business segments.
  • Partnered directly with executive leadership to redesign operational workflows, identify underperforming areas, and implement performance-driven solutions that enhanced profitability, accelerated decision-making, and strengthened organizational efficiency across the business.
  • Drove exceptional first-quarter year-over-year revenue growth of 148% by strategically prioritizing high-margin service offerings, strengthening customer acquisition efforts, and improving alignment between sales, field operations, and service delivery teams.
  • Established operational frameworks and accountability structures that improved cross-functional collaboration between field technicians, service coordinators, and leadership teams, resulting in improved execution speed, customer responsiveness, and workflow consistency.
  • Leveraged data analysis and operational performance metrics to evaluate business trends, optimize resource allocation, and support long-term growth planning, helping position the organization for sustainable expansion and improved market competitiveness.

Operations Management Consultant

Jason Salmonson Consulting
05.2024 - 07.2025
  • Advised business owners and executive leadership teams on operational transformation initiatives, helping organizations improve profitability, streamline workflows, and strengthen overall business performance through customized operational strategies and process optimization solutions.
  • Conducted comprehensive operational assessments to identify inefficiencies, cost reduction opportunities, and scalability challenges, delivering actionable recommendations that improved organizational structure, execution efficiency, and financial performance across client operations.
  • Partnered with companies across service-oriented and operationally intensive industries to redesign business processes, establish performance metrics, and implement systems that enhanced accountability, operational visibility, and long-term growth readiness.
  • Developed strategic growth frameworks focused on increasing operational capacity, improving workforce productivity, and aligning business functions with revenue-generating objectives, enabling clients to scale more effectively while maintaining operational control.
  • Worked closely with leadership teams to improve decision-making through data analysis, KPI tracking, and operational forecasting, helping organizations establish stronger performance management practices and achieve measurable business improvements.

Senior VP, Operations, Integrated Service

ASSOCIA
01.2023 - 04.2024
  • Directed operations across four geographically dispersed business units with full P&L accountability, overseeing more than 145 indirect employees while driving strategic alignment, operational consistency, and profitability across restoration, title, and EV charging divisions.
  • Led enterprise-wide operational integration initiatives focused on improving collaboration between departments, standardizing business processes, and optimizing systems to increase efficiency, scalability, and financial performance throughout the organization.
  • Designed and launched the company’s EV Charging Division from inception, developing comprehensive business and marketing strategies that projected more than $5M in revenue within three years while maintaining zero operational overhead through strategic vendor partnerships.
  • Negotiated and secured national vendor agreements that strengthened service capabilities, reduced operational burden, and accelerated market readiness, positioning the division for long-term growth and enhanced competitive advantage within an emerging industry.
  • Managed leadership teams through organizational transformation and restructuring initiatives while maintaining operational continuity, employee engagement, and service delivery standards during periods of significant corporate change.

Director of Strategic Operations

REALSURE, LLC
05.2022 - 12.2022
  • Oversaw strategic operations for a real estate technology venture backed by major industry organizations, leading Asset Management and Underwriting functions to ensure operational continuity, execution consistency, and scalable business performance.
  • Developed and implemented KPI dashboards and operational reporting systems that enhanced enterprise visibility, improved executive decision-making, and enabled leadership teams to proactively identify operational opportunities and performance gaps.
  • Directed organizational strategy initiatives supporting go-to-market pilot programs, collaborating cross-functionally to improve execution alignment, streamline operational processes, and strengthen business readiness for growth initiatives.
  • Implemented a comprehensive Asset Management Workflow System that reduced renovation turnaround times by 15% while simultaneously decreasing renovation costs by 12% through improved vendor management and workflow optimization.
  • Built strategic vendor partnerships and operational controls that improved project execution quality, accelerated service delivery timelines, and enhanced overall cost efficiency across renovation and asset management operations.

Assistant VP of Operations and Strategy

AMERICAN HOMES 4 RENT
01.2018 - 04.2022
  • Oversaw operational strategy and daily execution for a national REIT managing approximately 60,000 single-family rental homes, driving large-scale operational improvements focused on profitability, efficiency, and portfolio performance optimization.
  • Designed and implemented enterprise-level KPI dashboards and automated reporting tools that improved operational transparency, strengthened performance tracking capabilities, and enabled leadership to make faster, data-driven business decisions.
  • Developed strategic workforce scaling models that optimized maintenance operations across high-impact markets, increasing operational coverage while generating substantial cost savings and improving service responsiveness throughout the portfolio.
  • Created and launched the “Opportunity Cost Model” and “Labor Efficiency Model,” enabling more effective allocation of internal resources, reducing third-party dependency, and delivering approximately $7.4M in operational savings.
  • Led the development and execution of market-specific business plans tied to revenue-enhancing capital expenditure initiatives, generating rental increases of 31% on renovated properties while achieving strong investment returns and long-term portfolio value growth.

National Operations Manager

AMERICAN HOMES 4 RENT
06.2017 - 12.2017
  • Played a key role in scaling national field operations by expanding the technician workforce from 42 to 95 employees, ensuring operational infrastructure could support rapid organizational growth and increased service demand.
  • Conducted comprehensive operational assessments to identify workforce gaps, process inefficiencies, and resource allocation opportunities, enabling leadership to improve productivity and strengthen field execution capabilities nationwide.
  • Increased work order productivity by 17% through route optimization strategies, operational restructuring, and improved scheduling systems that enhanced technician utilization and reduced service inefficiencies.
  • Designed and piloted in-house Landscape and Paint Programs that reduced dependency on external vendors, improved quality control standards, and generated approximately $510K in operational savings for the organization.
  • Introduced process improvements and workforce planning initiatives that strengthened operational consistency, improved turnaround times, and enhanced service delivery performance across multiple geographic markets.

Regional Dr. of Operations, W U.S.

CORT EVENT FURNISHINGS
06.2012 - 05.2017
  • Led regional operations across the Western United States for a large-scale event furnishings organization, driving revenue expansion, operational efficiency, and workforce optimization within a highly demanding, logistics-intensive environment.
  • Spearheaded a strategic pilot initiative with the company’s largest corporate partner that resulted in an extraordinary 402% revenue increase and ultimately became a successful nationwide operational rollout model.
  • Directed warehouse expansion efforts, staffing realignment strategies, and operational restructuring initiatives that significantly improved productivity, increased service capacity, and strengthened customer delivery performance.
  • Reduced overtime expenses by 20% and generated additional labor savings through strategic workforce restructuring, transitioning temporary labor into full-time positions and implementing an innovative split-shift operating model.
  • Strengthened long-term corporate partnerships by improving operational reliability, enhancing execution quality, and delivering scalable service solutions that supported sustained revenue growth and stronger market positioning.

Education

Master of Business Administration - Finance And Management

University of Southern California
Los Angeles, California
06.2008 - 05.2009

Bachelor of Science - Business, Marketing, And Business Statistics

Miami University
Oxford, Ohio
06.1999 - 05.2003

Skills

  • Operational Strategy & Execution
  • Enterprise Transformation Leadership
  • P&L Management
  • Revenue Growth Optimization
  • EBITDA Improvement Strategies
  • Multi-Site Operations Management
  • Organizational Scaling & Expansion
  • Process Improvement & Operational Efficiency
  • Strategic Business Planning
  • Financial Forecasting & Budget Management
  • KPI Development & Performance Analytics
  • Change Management & Organizational Leadership
  • Cross-Functional Team Leadership
  • Supply Chain & Logistics Optimization
  • Data-Driven Decision Making
  • Workforce Planning & Talent Development
  • Asset & Portfolio Management
  • Vendor Negotiation & Strategic Partnerships
  • Business Process Automation
  • Continuous Improvement & Lean Operations
  • Executive Stakeholder Communication & Consensus Building

KEY ACCOMPLISHMENTS

  • Increased EBITDA by 27% ($1.4M) within the first year by restructuring revenue strategies, prioritizing higher-margin business segments, and implementing operational efficiencies that strengthened long-term profitability.
  • Delivered 69% revenue growth and 63% profit growth by scaling sales operations, optimizing warehouse staffing models, expanding operational capacity, and reducing unnecessary overhead expenses.
  • Generated more than $7.4M in operational savings by designing and implementing enterprise-wide labor efficiency and opportunity cost models that reduced third-party spending and improved workforce allocation.
  • Achieved 148% year-over-year Q1 revenue growth by targeting high-growth markets, focusing on premium-margin service offerings, and strengthening operational execution across the organization.
  • Increased warehouse capacity by 67% while simultaneously improving operational efficiency by 15% through facility expansion, workflow redesign, and labor optimization initiatives.
  • Reduced housing maintenance expenses by approximately $2.7M and generated an additional $2.3M in savings by scaling and optimizing a large-scale home services paint program.
  • Led the development and launch of a new EV Charging Division projected to generate over $5M in revenue within three years while operating with zero overhead expenses through strategic vendor partnerships.
  • Increased work order productivity by 17% through route optimization strategies, operational restructuring, and implementation of more efficient scheduling and field service management systems.
  • Spearheaded a strategic pilot partnership initiative that generated 402% revenue growth and became the foundation for a successful nationwide operational rollout.
  • Created and executed market-specific revenue-enhancing capital expenditure programs that produced rental increases of 31% on renovated properties while achieving a 25% return on investment across the portfolio.

Timeline

Chief Operating Officer

GESCO
08.2025 - Current

Operations Management Consultant

Jason Salmonson Consulting
05.2024 - 07.2025

Senior VP, Operations, Integrated Service

ASSOCIA
01.2023 - 04.2024

Director of Strategic Operations

REALSURE, LLC
05.2022 - 12.2022

Assistant VP of Operations and Strategy

AMERICAN HOMES 4 RENT
01.2018 - 04.2022

National Operations Manager

AMERICAN HOMES 4 RENT
06.2017 - 12.2017

Regional Dr. of Operations, W U.S.

CORT EVENT FURNISHINGS
06.2012 - 05.2017

Master of Business Administration - Finance And Management

University of Southern California
06.2008 - 05.2009

Bachelor of Science - Business, Marketing, And Business Statistics

Miami University
06.1999 - 05.2003
JASON SALMONSONChief Operating Officer (COO)