EVA GARCIA
Odessa,TX
Summary
Dating back to high school I have connected people through relatable story telling. I build brand loyalty by connecting audiences to brands through compelling social media, photography, and short and long-form video content that speaks louder than words. My goal is to create memorable experiences both digital and in-person that make brands unforgettable and foster genuine relationships.
Overview
2027
2027
years of professional experience
Work History
Content Creator Intern
Texas Tech Engagment
Lubbock, TX
09.2025 - Current
- Monitor and analyze social media analytics (engagement rates, reach, impressions) to optimize content performance and inform strategy decisions.
- Use data insights to refine messaging, improve audience targeting, and support overall digital growth goals.
- Collaborate with teams to create strategic marketing materials aligned with brand guidelines to achieve a goal of connecting students to resources on campus.
- Develop engaging content across multiple platforms to enhance audience interaction.
- Contributed to content strategy development and execution, resulting in 2,000+ new followers, 4.6M+ impressions, and a 3.1% engagement rate in one semester.
Co-owner
SisterDough
Odessa, TX
04.2019 - 01.2025
- Built brand loyalty through community-driven marketing, vendor markets, and strategic customer engagement.
- Planned and executed branded events (Bestie Bingos, vendor markets, private events) to increase visibility and audience reach.
- Managed event promotion, vendor coordination, and on-site execution to ensure cohesive brand experiences.
- Strengthened public presence through authentic storytelling, social media content, and relationship building within the community.
- Managed daily operations, ensuring product quality and consistency in baked goods.
- Developed marketing strategies to enhance brand visibility and customer engagement.
Social Media Manager
Freelance “Pink Media”
Odessa, TX
2025 - 2025
- Created engaging, platform-specific content while maintaining cohesive brand voice.
- Managed online community engagement by responding to comments and customer inquiries in a timely, brand-aligned manner.
- Developed and executed social media strategies to enhance brand visibility across platforms.
- Created engaging content tailored to target audience preferences, increasing follower engagement.
- Clients: JAZ Diesel Services, Inc. | Alcom Sandblasting
- Developed engaging social media content across multiple platforms to enhance brand visibility.
- Analyzed audience engagement metrics to refine content strategies and improve reach.
Related Experience
Social Media & Content Creator
The Desert Hawks (Arena Football league)
Odessa, TX
03.2024 - 06.2024
- Produced and distributed high-energy content for TikTok, Instagram, and Facebook to boost fan engagement and gate attendance.
- Created promotional hype videos played in-arena to elevate fan experience and strengthen team branding.
- Tracked engagement metrics to inform content direction and maximize audience reach.
- Developed engaging social media content to enhance brand awareness and audience engagement.
- Collaborated with marketing team to create cohesive campaigns across multiple platforms.
Content Creator | Party Host | Lead
Urban Air Trampoline and Adventure Park
Midland & Odessa, TX
02.2025 - Current
- Represented the Urban Air grand opening of their 2.0 park across social media and in-park experiences with enthusiasm and professionalism.
- Created engaging social media content to attract new customers, boost visibility, and highlight attractions while covering special events and park activities in real time.
- Led daily park operations by coordinating events, supervising employees, and ensuring smooth operations and a positive guest experience.
Education
B.A. - Public Relations and Strategic Communications
Texas Tech University
Lubbock, TX09-2027
Associate of Arts - General (Dual Credit)
Odessa College
Odessa, TX05-2025
Skills
- Content Creation & Strategy
- Brand Storytelling
- Leadership & Team Collaboration
- Event Planning & Coordination
- Trend Awareness & Engagement
- Customer Relation
- Photo and Video Editing
- Teamwork and Collaboration
Affiliations
- TTU Alpha Xi Delta - Kappa Beta - Chaplain, Social Media Chair, Video Recruitment Assistant, Formal/Date Party Coordinator
- TTU Association of Women in Communications – Member
- TTU Public Relations Student Society of America (PRSSA) – Member
Timeline
Content Creator Intern
Texas Tech Engagment
09.2025 - Current
Content Creator | Party Host | Lead
Urban Air Trampoline and Adventure Park
02.2025 - Current
Social Media & Content Creator
The Desert Hawks (Arena Football league)
03.2024 - 06.2024
Co-owner
SisterDough
04.2019 - 01.2025
Social Media Manager
Freelance “Pink Media”
2025 - 2025
Related Experience
B.A. - Public Relations and Strategic Communications
Texas Tech University
Associate of Arts - General (Dual Credit)
Odessa College