Overview
Work History
Education
Honors and Awards
Coursework Highlights
Timeline
Generic

Eva Roth

Ann Arbor

Overview

2
2
years of professional experience

Work History

Chief Marketing Officer

Campus Chats
09.2023 - 02.2024
  • Launched customer discovery and relevant market research and interviews to determine best marketing strategy
  • Defined and executed long term brand strategy and positioning
  • Lead design and marketing efforts, focusing on brand visibility and increasing customer engagement

Program Coordinator and Coach

Birmingham Lacrosse
09.2023 - 12.2023
  • Coordinated communications between participants and coaching staff, helping to organize other staff, participants, schedule and field equipment
  • Developed training and exercise programs to meet individual requirements and team play strategies

HR/Payroll Intern

Liberty Mutual Insurance Company
06.2023 - 08.2023
  • Shadowed employees across business units to review and update formal standard work procedure documents
  • Worked with developer to automate manual formatting for processes that crossed multiple business units
  • Reviewed, logged, generated and sent out overpayment letters to employees

Corporate Intern

Finra
05.2022 - 08.2022
  • Completed data analysis and comprehensive review of benefit reward and recognition program utilized by entire company
  • Assembled data and research into slide deck and presented findings and further suggestions to HR management

Research Assistant

Professor of Public Policy and Political Science
09.2021 - 07.2022
  • Researched local and federal election data regarding voters, government, and policies
  • Developed multiple slide-sets and infographics for faculty use
  • Presented research findings at University of Michigan Ann Arbor Undergraduate Research Opportunity Program Research Symposium. Ann Arbor, April 2022.

Chosen Participant

Public Service Internship Program
10.2021 - 05.2022
  • Engaged in bi-weekly meetings to enhance professional development skills related to internship and job preparation

Education

Bachelor of Arts - Major in Sociology & Minor in Entrepreneurship

University of Michigan
Ann Arbor, MI
04.2024

Honors and Awards

  • Recipient of University of Michigan LSA Blue Ribbon Award for exemplary research presentation at the UROP Spring Research Symposium
  • Invitation to University of Michigan's annual Honor's Convocation to recognize distinguished academic achievement
  • University Honors four years

Coursework Highlights

SOC 310: Conducted an empirical investigation to determine the relationship between time spent outdoors and University of Michigan students' productivity levels, designing sampling procedures, gathering and systematically analyzing data, and culminating in an extensive research paper. 


MKT 407: Engaged in an immersive in-class internship with a small business in Detroit, MI, and launched research initiatives encompassing industry, customer, and company analysis to inform and help generate a comprehensive three-month marketing campaign for client. 

Timeline

Chief Marketing Officer

Campus Chats
09.2023 - 02.2024

Program Coordinator and Coach

Birmingham Lacrosse
09.2023 - 12.2023

HR/Payroll Intern

Liberty Mutual Insurance Company
06.2023 - 08.2023

Corporate Intern

Finra
05.2022 - 08.2022

Chosen Participant

Public Service Internship Program
10.2021 - 05.2022

Research Assistant

Professor of Public Policy and Political Science
09.2021 - 07.2022

Bachelor of Arts - Major in Sociology & Minor in Entrepreneurship

University of Michigan

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Eva Roth