Eva Zakko

• Spearheaded North American cleansing category strategy, conducting comprehensive market review and developing fragrance concepts and promotional activation ideas that secured a new core business opportunity.
• Led strategic marketing initiatives to uncover growth opportunities for consumer brands through consumer insight, innovation strategy, and commercial storytelling across beauty, personal care, home care, and pet care.
• Led innovation strategy for a global hair care portfolio, strengthening core fragrance platforms while identifying opportunities to expand into adjacent product categories, including hair mists.
• Deliver executive-level customer presentations that transform consumer insights, competitive intelligence and fragrance strategy into actionable business recommendations.
• Lead cross-functional collaboration across Marketing, Sales, Consumer Insights, Perfumery, Evaluation and Technical teams to drive innovation from customer brief through commercialization.
• Developed malodor control strategy leveraging consumer insight, trend forecasting, and fragrance innovation to broaden strategic customer conversations beyond odor elimination.
• Conceptualized an integrated pet care innovation platform showcasing three product formats and six fragrance concepts, translating technical capabilities into a compelling commercialization experience.
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• Directed global innovation strategy across hair care, skin care, body care and color cosmetics.
• Identified whitespace opportunities through Nielsen, SPATE, Beautystreams, Mintel, WGSN, and Euromonitor to shape innovation pipelines and strategic product roadmaps, enhancing market positioning.
• Developed customer-facing innovation strategies by translating consumer insights, competitive intelligence, and emerging beauty trends into commercially relevant concepts, driving customer engagement.
• Partnered with Commercial, Technical, and Product Development teams to accelerate commercialization and support global customer growth, improving collaboration and efficiency.

• Senior Product Development & Innovation Lead
• Directed global beauty innovation initiatives from concept through commercialization, achieving successful market entry across multiple product categories.
• Led cross-functional collaboration with Marketing, R&D, Supply Chain and external manufacturing partners to deliver successful product launches.

Product Innovation & Marketing Manager

• Developed consumer-driven innovation strategies and trend-based product concepts for global beauty brands.
• Developed positioning strategies that transformed consumer insights into distinctive product offerings, enhancing brand competitiveness.

Technical Product Development Manager

• Managed product development and formulation commercialization, ensuring launch readiness across color cosmetics to meet market demands.
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