EVAN GOLDFARB
Palm Springs,CA
Summary
Entrepreneurial and forward-thinking sales and management professional with 35 years of high-level experience driving sales of data and analytical tools within various industry verticals. Manages all elements of the sales cycle, driving the acquisition of multi-million-dollar agreements in new business along with up-sell and cross-sell. Showcases a strong can-do spirit and attitude, capitalizing on opportunities to drive innovation in products and solutions to build additional revenue streams. Recognized as a very effective leader, building and managing high-performing sales teams through hiring, retaining, and fostering internal talent through personalized coaching and training.
Overview
37
37
years of professional experience
Work History
Sales Leader
Experian Business Information Services
Palm Springs, CA
08.2019 - Current
- Led team of three Account Executives, overseeing accounts including Experian's largest commercial client.
- Expert in handling large-scale, complex sales transactions requiring collaboration across multiple departments.
- Achieved goal 5 out of 6 years, with 2 years holding the highest percentage to goal across a broad sales team, including FY25 performance of 127% to goal. In this year, I was the highest performing manager and individual seller.
- Specialized in coaching sellers to optimize their performance.
Senior Vice President, Sales
Comscore (Rentrak)
Palm Springs, CA
10.2010 - 12.2018
- Established and expanded the Agency practice at Rentrak from inception to a 18-member team.
- Negotiated over $25M in use of client data for use in Comscore's data products from the largest agencies in North America.
- Started from scratch the TV Retargeting business generating a minimum fee of $500K per client and ramped revenue and customers quickly generating millions of dollars.
- During Comscore's operation as Rentrak, created 4 business lines and drove stock growth from $18 to $80 per share.
EVP, Sales - Executive Leadership Team
Experian / Simmons Market Research
Palm Springs, CA
01.2000 - 11.2009
- Transformed Simmons Market Research from a $6M operating loss to $25M in annual sales.
- Facilitated the acquisition by Experian through a highly successful turnaround.
- Directed a team of 35 in executing strategic objectives and delivering service excellence.
- Successfully increased revenue by 25% - 50 % year-over-year until its sale to Experian.
Senior Vice President (Chicago & New York)
Scarborough Research Corp
Chicago, IL
09.1988 - 09.1999
- Started as an AE, advancing into roles with increasing responsibility.
- Began selling service (from newspaper and radio) into television market creating a 10M business within 3 years.
Education
Bachelor of Arts - Telecommunications
Michigan State University
06-1988
Skills
- Superior Negotiation Capabilities
- Relationship & Trust Building
- Client Retention Expertise
- Team Building & Training
- Collaborative Problem Solving
- Revenue Forecasting Proficiency
- Public Speaking & Presentation skills
- Transformational Leadership
Websites
For Fun
- Avid home cook
- International travel
- Golf
- Classic Cars
References
References available upon request.
Timeline
Sales Leader
Experian Business Information Services
08.2019 - Current
Senior Vice President, Sales
Comscore (Rentrak)
10.2010 - 12.2018
EVP, Sales - Executive Leadership Team
Experian / Simmons Market Research
01.2000 - 11.2009
Senior Vice President (Chicago & New York)
Scarborough Research Corp
09.1988 - 09.1999
Bachelor of Arts - Telecommunications
Michigan State University
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