Experienced Senior Associate driven to optimize processes and streamline operations for team efficiency. Decisive leader with an analytical and flexible approach to solving problems.
Overview
5
5
years of professional experience
Work History
SENIOR ASSOCIATE VIDEO INVESTMENT
GROUP M
04.2021 - Current
Optimized advertising strategies through multiple mediums including OTT and cable TV
Determined budget allocation with a holistic evaluation of our target demo and which mediums to reach them through
Enhanced team performance by implementing effective project management strategies and providing consistent guidance
Effectively managed multiple accounts, maintaining focus on delivering exceptional results for both clients and the organization
VIDEO ACTIVATION MANAGER
VIZEUM GLOBAL, A DENTSU COMPANY
04.2019 - 04.2021
Key member of the Anheuser Busch TV Activation team
Develop budget strategies with the client on a quarterly basis
Allocate budget strategically to broadcast networks between multiple product lines
Drive communications between brand and networks to strengthen long term relationship
Collaborate with team members to ensure optimal use of budget and correct program cancels
BUSINESS DEVELOPMENT REPRESENTATIVE
TRUST PILOT
11.2018 - 04.2019
Worked in high volume start up environment for the leader in web-based review software
Managed a large territory of web-based commerce companies
Identified customer needs with a diagnostic engagement approach
Assisted in the sales process once demos were scheduled
MARKETING INTERN
DUN & BRADSTREET
06.2107 - 08.2017
Worked as a marketing intern for the global leader in commercial business data
Researched competitive industry profiles using big data for Supply Chain business line
Developed target market opportunity using propensity data and analytics
Developed the marketing 'story' for the Compliance business line
Created collateral with team members for sales enablement in line with business strategy
Education
BACHELORS OF BUSINESS ADMINISTRATION - Business Administration
Ithaca College Varsity Football - Four-year letter winner, led teammates to train and compete to achieve goals of divisional and national championships
Student Leadership Academy, Ithaca College - Developed leadership skills among student-athlete peers throughout the local Ithaca community
Project Reach, Liberty Corner Presbyterian Church, Basking Ridge, NJ - Worked to refurbish homes in Tennessee and Niagara Falls, NY.
Timeline
MARKETING INTERN
DUN & BRADSTREET
06.2107 - 08.2017
SENIOR ASSOCIATE VIDEO INVESTMENT
GROUP M
04.2021 - Current
VIDEO ACTIVATION MANAGER
VIZEUM GLOBAL, A DENTSU COMPANY
04.2019 - 04.2021
BUSINESS DEVELOPMENT REPRESENTATIVE
TRUST PILOT
11.2018 - 04.2019
BACHELORS OF BUSINESS ADMINISTRATION - Business Administration
ITHACA COLLEGE
Similar Profiles
Raven-Aniah C. JULESRaven-Aniah C. JULES
Digital Media Investments Intern at GROUP MDigital Media Investments Intern at GROUP M