NICHOLAS PURSINO
New York
Summary
Experienced with managing high-stakes projects and ensuring client satisfaction. Utilizes analytical skills and strategic thinking to drive successful outcomes. Track record of effective teamwork and adaptability in dynamic environments.
Overview
8
8
years of professional experience
Work History
Associate, Video Investment/Senior Associate, Integrated Investment
OMD – PepsiCo
07.2022 - Current
- Allocated linear inventory to hit monthly goals for multiple brands across Cable, Sports and Syndication.
- Requested & allocated ADUs to increase network delivery to hit goals.
- Evaluated annual Upfront plans to compose internal mix-sheets & feedback.
- Approved quarterly flowcharts and upload units into internals systems.
- Stewarded millions of dollars of client spend across Linear TV, POLV, and Social Media.
- Communicated with network and digital partners on deal approval and delivery.
- Analyzed weekly network pre-logs to compile program highlight reports for clients.
- Trained Digital team members on Linear Video Investment tasks.
- Used monthly billing reports & invoices to clear millions of dollars in partner discrepancies.
Junior Tour Intern/ Tournament Coordinator
PGA- Philadelphia Section
06.2021 - 02.2022
- Set up and took down tournament materials such as tents and banners.
- Communicated relevant information to players at each tournament.
- Created marketing materials in the form of emails, press releases, and social media.
- Used Golf Genius software to complete tasks to prepare for each tournament.
- Scheduled events by contacting head golf professionals via phone and email.
Baseball Team Social Media Coordinator
Saint Joseph’s University Athletics
09.2019 - 03.2021
- Interviewed players about details to be used in social media posts.
- Filmed and edited videos to upload to Instagram and Twitter.
- Coordinated with others to ensure the continued growth of the program.
Social Media Coordinator
Barstool Sports Viceroy Program- Saint Joseph’s University
09.2017 - 09.2019
- Posted content to Twitter and Instagram accounts.
- Helped grow the Instagram account from 200 followers to over 8,000.
- Co-hosted a podcast, researched segment topics and interviewed guests.
Education
Bachelor of Science - Business Administration, Sports Marketing with a Minor in Communication Studies
Saint Joseph’s University
Philadelphia, PA06.2021
Skills
- Team Collaboration
- Verbal and Written Communication
- Detail Oriented
- Inventory control
- Time management
- New hire training
- Proficient in Microsoft Office Applications
- Proficient in use of multiple media stewardship platforms (Media Ocean, Prisma, DCM, DV360, Meta Ads Manager, LinkedIn Campaign Manager)
Timeline
Associate, Video Investment/Senior Associate, Integrated Investment
OMD – PepsiCo
07.2022 - Current
Junior Tour Intern/ Tournament Coordinator
PGA- Philadelphia Section
06.2021 - 02.2022
Baseball Team Social Media Coordinator
Saint Joseph’s University Athletics
09.2019 - 03.2021
Social Media Coordinator
Barstool Sports Viceroy Program- Saint Joseph’s University
09.2017 - 09.2019
Bachelor of Science - Business Administration, Sports Marketing with a Minor in Communication Studies
Saint Joseph’s University
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