Brian Hurley
Manasquan,New Jersey
Summary
Dynamic leader with extensive experience at Horizon Media, excelling in video campaign management and strategic planning. Proven track record in optimizing performance and fostering team development. Adept at client relationship management, driving successful national campaigns for top brands while mentoring teams to achieve exceptional results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director, Integrated Video Investment
Horizon Media
New York, NY
09.2022 - 12.2024
- Successfully manage national video campaigns for Little Caesars, Boar’s Head, Petco, and INSP Network
- Present upfront/scatter recommendations, monthly programmatic reporting, post analysis, audit results and POVs on marketplace opportunities
- Monitor performance and provide optimization scenarios for all campaigns
- Go-to point of contact for NFL and Live Sports partnerships
- Supervise and mentor a team of 6-8 including supervisors, buyers and assistants
- Coordinate with strategy teams to meet client marketing goals and objectives
- Work closely with finance, traffic and ad ops teams to assist in weekly stewardship
- Led select upfront negotiations for the agency in 23/24 and 24/25 broadcast years
- Assist in agency new business pitch exercises and brainstorming sessions
Associate Director, Integrated Video Investment
Horizon Media
New York, NY
06.2021 - 09.2022
- Successfully manage national video campaigns for Popeyes, Boar’s Head, SeaWorld and PayPal
- Present upfront/scatter recommendations, post analysis, audit results and POVs on marketplace opportunities
- Monitor performance and provide optimization scenarios for all campaigns
- Go-to point of contact for NFL and Live Sports partnerships
- Supervise and mentor a team of 4-5 including supervisors, buyers and assistants
- Coordinate with strategy teams to meet client marketing goals and objectives
- Work closely with finance, traffic and ad ops teams to assist in weekly stewardship
- Led select upfront negotiations for the agency in 21/22 and 22/23 broadcast years
Supervisor, Integrated Video Investment
Horizon Media
New York, NY
01.2019 - 05.2021
- Successfully manage national video campaigns for Capital One, Golden Corral, Burlington, DISH, Fisher Investments, Safelite and Wheel’s Up
- Monitor performance and provide optimization scenarios for all campaigns
- Supervise and mentor a team of 3-4 including buyers and assistants
- Coordinate with strategy teams to meet client marketing goals and objectives
- Work closely with finance, traffic and ad ops teams to assist in weekly stewardship
- Led select upfront negotiations for the agency in 19/20 and 20/21 broadcast years
Associate Media Buyer, National Video Activation – General Motors
Carat USA
New York, NY
02.2016 - 01.2019
- Negotiate upfront and scatter buys with vendors based on strategic goals and KPIs
- Evaluate media plans and prepare buy recommendations for clients
- Create post analysis and performance recap decks to be presented on a quarterly basis
- Supervise and mentor multiple assistants to support their growth and productivity
- Coordinate with MMi to assist in GM’s media audit and cost benchmarking processes
Assistant Media Buyer, National Video Activation – The Home Depot
Carat USA
New York, NY
12.2014 - 02.2016
- Oversee client inventory and coordinate with traffic teams to ensure ads run correctly
- Generate ratings and viewership reports on broadcast and cable programming
- Monitor liability to guarantee overall delivery of schedule for all campaigns
- Work closely with finance teams to assist in billing reconciliation
Account Manager, Strategic Delegate Acquisition
International Quality & Productivity Center
New York, NY
01.2014 - 12.2014
- Business to business marketing in event management
- Correspond with senior level executives across multiple industries
- Conduct market research to increase sales efforts and profitability
- Generated over $100k in delegate revenue in less than a year
Education
Bachelor of Science - Business Management
Farleigh Dickinson University
Florham Park, NJ12-2010
Skills
- Video campaign management
- Strategic planning
- Programmatic advertising
- Team leadership
- Performance optimization
- Client relationship management
- Creative problem solving
- Leadership development
- Analytical thinking
- Cross-functional collaboration
Affiliations
FDU Men’s Soccer – NCAA, 2006-2009,
- 2x Team Captain 2008-2009, Team MVP 2009
Wall High School Soccer, 2002-2005,
- 2nd Team All-State 2004, Group 3 NJ State Champion 2004
Certification
Certifications:
- IAB Cross-Platform Video
- TV Stack,
- Amazon Ads Foundation
References
References available upon request.
Timeline
Director, Integrated Video Investment
Horizon Media
09.2022 - 12.2024
Associate Director, Integrated Video Investment
Horizon Media
06.2021 - 09.2022
Supervisor, Integrated Video Investment
Horizon Media
01.2019 - 05.2021
Associate Media Buyer, National Video Activation – General Motors
Carat USA
02.2016 - 01.2019
Assistant Media Buyer, National Video Activation – The Home Depot
Carat USA
12.2014 - 02.2016
Account Manager, Strategic Delegate Acquisition
International Quality & Productivity Center
01.2014 - 12.2014
Bachelor of Science - Business Management
Farleigh Dickinson University
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