Yichuan (Evan) Wang
Kenmore,WA
Summary
Dual-profile professional bridging corporate analytics and entertainment entrepreneurship. Analytics-driven leader with 5+ years of experience translating data into measurable business outcomes, and a proven track record in music, entertainment, and digital product marketing. Skilled in SQL, Python, Tableau, and Excel with hands-on experience in metrics measurement, KPI optimization, and process automation. Brings rare industry access through direct relationships with artists, producers, and major labels — with a unique cross-market perspective connecting U.S. and Asian music audiences.
Overview
5
5
years of professional experience
Work History
Co-Founder
R3AL Entertainment | FRRE
New York, New York
04.2024 - Current
- Conceptualized and executed a branded experiential booth activation ("The Niice Gallery") at ComplexCon 2025, producing a limited-edition artist trading card series featuring Jim Jones, Juelz Santana, Dave East, and A$AP Ant — leveraging direct artist relationships to drive cultural credibility and fan engagement at scale.
- Led end-to-end acquisition campaign strategy for the remix of "Purple City Byrdgang" — securing master rights, managing music clearance, and overseeing DSP distribution rollout planned for Q2 2026, with Millyz featured on the track.
- Built and launched "Vamily," an entertainment IP from Jim Jones and Fabolous' cultural network — led brand strategy, digital engagement, merchandise development, and retail distribution through Complex Networks' ComplexShop, enhancing brand visibility and audience reach.
- Produced album release events and brand activations for Jim Jones ("At The Church Steps," "Echoes of the Streets") and A$AP Ant's Marino Infantry — managed comprehensive campaign execution across creative, talent, and logistics, driving fan engagement and brand awareness.
- Leveraged direct label and artist relationships to facilitate music and production deals connecting Asian partners with U.S. talent — including collaborations with producers from London on da Track's team, and partnership discussions with executives at Universal Music Group and Sony Music Entertainment.
- Directed go-to-market strategies for Asian hip-hop artists entering U.S. — oversaw concert programming, promotional campaigns, and cultural activations, bridging U.S. and Asian music audiences, fostering cross-cultural connections.
Senior Business Analyst
DaVita
Seattle, Washington
06.2021 - Current
- Achieved 40% reduction in bad debt from insurance claim denials by analyzing historical denial data, defining "High Risk" criteria, and developing an automated SQL-based alert and upload process with KPI monitoring and compliance tracking.
- Led a revenue discovery project identifying process and billing gaps across existing client accounts, resulting in a $500K monthly revenue shift — coordinating four teams from analysis through implementation.
- Optimized Tableau executive dashboard for weekly stakeholder summaries; provided strategic recommendations that enhanced alert engagement rates and improved escalation workflows.
- Designed and automated an internal alert system using Python and SQL, reducing FTE workload by 60% — initiated cost-benefit analysis, ran a pilot experiment to validate approach, and assessed scalability for full deployment.
Education
Master of Science - Business Analytics - FinTech Track
Washington University in St Louis
St. Louis, MOBachelor of Science - Economics
University of Washington
Seattle, WA06-2019
Skills
- DSP Distribution & Campaign Strategy
- Experiential Marketing & Event Production
- Artist & Label Relations
- Intellectual property licensing
- IP Development & Brand Strategy
- User engagement analysis
- Data-Driven Decision Making
- A/B testing
- Process Automation
- SQL, Python, Excel
Timeline
Co-Founder
R3AL Entertainment | FRRE
04.2024 - Current
Senior Business Analyst
DaVita
06.2021 - Current
Master of Science - Business Analytics - FinTech Track
Washington University in St Louis
Bachelor of Science - Economics
University of Washington