Evangeline H. Bays Clark
Huntsville,Alabama
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
13
13
years of professional experience
Work History
Business Owner
Peculiar Preserves
Huntsville, Alabama
01.2021 - Current
- I own and manage a small specialty jams, jellies and preserves company focusing on creative flavor pairings and small batch excellence.
- I am the sole proprietor responsible for all aspects of the business including jam creation, accounting, supply chain management, FIFO program for fresh ingredients, marketing, social media, website content and direct sales.
- I hold a current Food Safety Manager certificate.
- Developed and executed marketing strategies to enhance brand visibility and customer engagement.
- Streamlined production processes, improving efficiency while maintaining product quality standards.
- Managed inventory levels, optimizing supply chain operations for better resource allocation.
- Coordinated community outreach efforts to promote local agriculture and sustainable practices.
- Implemented customer feedback mechanisms to refine product offerings and improve satisfaction rates.
Owner/Partner
SPARKLE Studio
Huntsville, Alabama
01.2018 - Current
- Own and operate a fiber arts working/teaching studio combined with a retail loyal yarn shop in a historic reclaimed cotton mill.
- Teach a wide range of fiber arts classes on both a one-on-one basis and to a full classroom.
- Design and create my own course material for specialized technical classes.
- Perform all business activities needed including accounting, inventory, and logistics.
- Managed daily operations to ensure seamless workflow and exceptional customer service.
- Oversaw financial planning, budgeting, and expense management to maintain profitability.
- Developed and implemented marketing strategies to enhance brand visibility and attract new clients.
- Established vendor relationships to optimize supply chain efficiency and reduce costs.
- Coordinated special events and promotions to boost client engagement and retention.
- Managed day-to-day business operations.
Social Media Manager
Hook-a-Frog, Inc
Madison, Alabama
01.2013 - 12.2016
- Helped leverage the business from once an online-only sole proprietor to a bricks-and-mortar store specializing in small fiber, needle arts, and related craft products.
- Update and monitor content for various social media platforms, including Facebook, Twitter, Google+, Pinterest, and Raverly.
- Manage product database to answer customer product inquiries.
- Collaborate with 5 employees to consult on marketing schema for media platforms.
- Increased attendance at the non-profit 'Halos for Hope station at Stitches South' semi-annual event by 50% with novel advertising that generated donations of hand-knit chemo hats distributed nationwide.
- Modernized inventory management, accounting procedures, and database maintenance and management with updated software programs.
- Present periodic reports detailing the financial status, recruitment and retention efforts, and overall well-being of various local and regional branches to the SCA, Inc. headquarters (Milpitas, CA).
- Developed and implemented social media strategies to enhance brand visibility and engagement.
- Analyzed performance metrics to optimize content across various platforms for improved reach.
- Established brand voice and tone guidelines to ensure consistency across all social media channels.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Education
MBA - Information Technology / Enterprise Resource Plann
Missouri University of Science & Technology
Rolla, MO12.2008
Bachelor of Science - Business Management Systems
University of Missouri -Rolla
Rolla, MO12.2007
Skills
- Customer service
- Customer relations
- Attention to detail
- Driven and determined
- Entrepreneurial personality
- Work Planning and Prioritization
- Team collaboration and leadership
- Issue resolution
Timeline
Business Owner
Peculiar Preserves
01.2021 - Current
Owner/Partner
SPARKLE Studio
01.2018 - Current
Social Media Manager
Hook-a-Frog, Inc
01.2013 - 12.2016
MBA - Information Technology / Enterprise Resource Plann
Missouri University of Science & Technology
Bachelor of Science - Business Management Systems
University of Missouri -Rolla