Summary
Overview
Work History
Education
Skills
Certification
Timeline
BusinessAnalyst

Evelyn DeLong

Fremont,CA

Summary

Senior Analyst with exceptional teamwork, leadership and communication skills. Over five years of experience working on large-scale projects as well handling daily operational requests. Exceptional technical understanding to meet project deadlines.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Analyst

Sephora
08.2021 - Current
  • Developed and launched OMNI Channels marketing by automating audience creation for digital campaigns via Website, Email, App, Social Media and Display Ads
  • Contributed to Customer Lifetime Value marketing with a focus on promotional, cross-sell and win-back campaigns generating $300M yearly
  • Played a key role in seamless system integrations, process improvement, data enhancement and product roadmaps
  • Wrote custom SQL filters with Looker Expressions to create segments based on business requirements
  • Developed complex dashboard and reporting tools to track business performance metrics.
  • Synthesized complex analytics-derived insights into easy-to-understand, actionable recommendations for business users.
  • Performed system analysis, documentation, testing, implementation, and user support for platform transitions.
  • Coordinated with data Science Management and Segmentation Engine developers to understand which fields and values to use when creating new segment
  • Queried databases for information needed for report processing.
  • Worked with tech partners to ensure health and optimization of Segmentation Engine and be the business point of contact for the Segmentation Engine
  • Identified patterns and trends in large data sets and provided actionable insights.
  • Optimized core processes to improve business performance and operational agility.
  • Recommended process improvements to continually identify, analyze and fix constraints and challenges.
  • Generated ad-hoc reports to evaluate specific business requirements.
  • Validated results and performed quality assurance to assess accuracy of data.
  • Provided technical support for troubleshooting analytics and reporting issues.
  • Proficient in enterprise level implementation of Google Looker, primarily used for Campaign Creation
  • Created dashboards to monitor and track key performance indicators.
  • Smartsheet specifically test case design and execution
  • Active involvement with QA for data verification on different databases
  • Monitored compliance and filing requirements in conjunction with staff and management.
  • Provided guidance to business partners on segmentation discovery and ideation
  • Participated in daily Stand-up meetings, Sprint Planning meetings, Sprint Review meetings and Sprint Retrospective meetings
  • Maintained problem solving POV and shared expertise to build strong relationships with Cross Functional teams, successfully launching all personalized promo campaigns on time
  • Preformed performance review created by team members in order to assure quality and correctness of segments

Senior Business Analyst

Paypal
06.2019 - 07.2021
  • Shepherd high volume project of launching new website
  • Conducted daily stand up meetings with website vendor team, leveraging AEM
  • The objective was to boost revenue, prevent revenue loss and to standardize virtual care with software
  • Focused on mitigation plan and led led critical decision related to design selection, content development, user experience and user interface
  • Conducted advanced data modeling using extensions of PostgreSQL
  • Provided insights into prioritizing User Stories and responsible for assigning story points to User Stories
  • Participated in the development and grooming of Product Backlog Stories with business and technology partners
  • Participated in daily Stand-up meetings, Sprint Planning meetings, Sprint Review meetings and Sprint Retrospective Meetings
  • Utilized SQL to perform and document data analysis
  • Interacted with Business project manager, IT project manager, developers to formulate business requirements
  • Participated in gathering user requirements, developing functional and nonfunctional requirements and technical specifications
  • Conducted weekly BA staff meetings, video conferencing, telephonic conferencing as and when required during the project
  • Created Requirement Traceability Matrix document ensuring all the Functional and Nonfunctional requirements are included and helped in creating test cases and test scenarios
  • Worked as a team with other Business Analysts to make an object oriented model of the application
  • Interaction with the developers to explain the proposed changes and understand the system requirements to handle these changes
  • Gathered requirements from developers in meetings and worked on Data flow diagrams
  • Conducted GAP Analysis and formulated the TO-BE features based on the business requirements
  • Analyzed each requirement with different Business Analysts and assigned them according to the work stream teams
  • Facilitated JAD sessions to handle issues and new requirements in order to help keep a clear defined project and reduce the time frame of the project
  • Worked with QA team to explain requirements and use cases
  • Helped the project manager in project status reporting, ensuring that the project’s product delivers the benefits called for and resolution of conflicts within the project and between cross-functional teams
  • Assisted QA team by using JIRA for defect management

Systems Manager

Adobe
09.2017 - 01.2018
  • Managed IT infrastructure and migration to Microsoft Azure Cloud Technology
  • Used PMBOK methodology (initiation, planning, execution and closing) process for implementation of cloud technology from kickoff to go-live
  • Partnered with Cloud Tech and engineering teams to successfully implement cloud instance for Adobe’s
  • Application Management System (AMS), removing performance issue
  • Proposed phased approach to migrate product capabilities to cloud technologies by following continuous improvement and continuous deployment methodology
  • Prepared weekly status report and shared progress with stakeholders in form of demos shared via: Adobe
  • Connect, screen sharing meeting tool
  • Focused on rapid bootstrapping of globally distributed team
  • Created a new scrum team by coaching team members on agile fundamentals, enabling the team to sustain ongoing changes
  • Trained team to use JIRA for effective intra and inter team collaboration, helping the team to execute higher percentage of user stories over multiple sprints
  • Launched revenue generating Trial Model Test, focused to understand user acceptance on company asking for users’ Credit Card when they downloaded any 7-days limited trial product
  • Reviewed and finalized program scope with stakeholders on eCommerce website changes (AEM), CRM system (Salesforce) updates and email tool (Adobe Campaign) development
  • Created an Agile plan on SmartSheet, which was accessible by globally distributed team
  • Conducted daily scrum with team members to monitor burn-down chart and identify risks
  • Performed bi-weekly Sprint with business owners and stakeholders to escalate issues, ensuring timely fixes and gather any change in business needs
  • Liaison between business, engineering, technology and IT groups
  • Improved overall performance of the team by standardizing and improving processes
  • Proposed a structured methodology to perform various types of testings: unit testing, system testing,
  • User Acceptance Testing (UAT)
  • Supported Infrastructure Management System (IMS) migration plan
  • Reviewed and improved Software Development Life Cycle (SDLC) policy and trained Project Management team

Business Analyst Intern

Ericsson
05.2016 - 08.2017
  • Created digital financial model to manage annual revenue for Ericsson’s office in Kansas ($2.5B in 2018) using SAP Enterprise Resource Planning tool
  • Participated in Business Development initiative
  • Created yearly product roadmap to support Sprint, major telecom provider in US
  • Solved Sprint’s pain point related to high video consumption by its end users
  • Coordinated with Technology team to create an innovative approach to optimize video consumption by creating local cache at Base Network for highly consumed video content
  • Proposed yearly program to increase Ericsson’s local presence and brand awareness
  • Led partner sponsored activities such as fund raisers, sponsorships and events
  • Successfully launched time sensitive project of producing promo video
  • Accomplished multi organizations collaboration: Ericsson, Sprint and Nascar
  • Created an agile project plan by defining milestones, receiving stakeholders’ sign off on milestones, governing overall budget, implementing the project and escalating matter to upper management when milestones were missed
  • Provided daily communications, sprint review reports, scrum notes and regular snapshot of
  • All project velocity and budget burn rate
  • Partnered with a BCG consultant to find the reason for $200M/year revenue bleed in a Managed Service contract by supervising analysis and monitoring resources consumption per decided SLAs

Education

Bachelor of Science - Marketing Analytics

Purdue University - North Central
Westville, IN

MBA - Business Administration And Management

Purdue Global

Skills

  • Strong SDLC experience in Agile & RUP methodologies
  • Business Process Modeling,
  • UML (Use case and Activity
  • Diagram), Data Flow Diagram, Data analysis,
  • SQL
  • TOOLS
  • Google Looker
  • Adobe Marketing Cloud
  • Amazon Web Services
  • Confluence
  • CSS/ HTML
  • Google Analytics
  • Java/ J2EE
  • JIRA
  • NetSuite
  • Microsoft Azure
  • GIT
  • Salesforce
  • SFTP/ WinScp
  • SharePoint
  • SmartSheet
  • Square Space
  • Tableau
  • Team Foundation Server
  • WordPress
  • SKILLS
  • CSS, HTML, XML
  • MS Access
  • SQL Server,
  • MySQL, SQLite
  • WorkFront

Certification

Google Data Analytics

Timeline

Senior Analyst

Sephora
08.2021 - Current

Senior Business Analyst

Paypal
06.2019 - 07.2021

Systems Manager

Adobe
09.2017 - 01.2018

Business Analyst Intern

Ericsson
05.2016 - 08.2017

Bachelor of Science - Marketing Analytics

Purdue University - North Central

MBA - Business Administration And Management

Purdue Global

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Evelyn DeLong