Evelyn M. Yetter
Katy,TX
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
16
16
years of professional experience
Work History
Marketing Manager
Comfort Keepers
02.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Independent Consultant
Dobarganes & Associates
02.2015 - Current
- Implemented analysis of all online (social media) and advertising needs.
- Developed and maintain Facebook, Twitter, Instagram and various pages for a group of concepts. Includes writing and developing content strategies for multiple brands.
- Implemented marketing programs utilizing a variety of social media.
- Monitored and engaged in discussions, blogs and social media sites.
- Create monthly ROI/performance reports for clients, tracking spends verses outcome.
- Stayed on top of social media latest trends.
- Trained and develop managers on social media techniques and best practices.
Marketing Consultant
Rice Emergency Room
08.2022 - 01.2023
- Develop, execute, and manage hyperlocal, integrated marketing plans to support patient retention and new patient acquisition
- Drive awareness, adoption, and engagement by creating hyper-local campaign plans through local paid media, events, and other local community activations to support patient engagement and acquisition
- Build and manage marketing programs with complex components both digital and grassroots
- Assess the local market and analyze differentiators to develop activation plans that will set Rice Emergency Room apart from competition
- Monitor overall local market performance and track success of marketing tactics
- Lead monthly meetings with doctors and team to discuss current and future marketing strategies
- Strategically support the assigned market and departments with the creation of online and offline materials such as
- Work as liaison between external vendors and Rice Emergency Room team members to deliver high-quality work, such as copywriting, graphic design, production coordination, printing, fulfillment, proofreading, translations, etc.
- Maintain marketing budget and quarterly forecast
Digital Marketing Consultant
ReachLocal
06.2019 - 08.2022
- Strong understanding of digital marketing channel mechanics and analytics (SEO, SEM, Direct Response, Targeted Display, OTT/CTV, Websites, All Social Media Channels, Branded Content, Email)
- Make recommendations based off current marketing needs and expectations
- Identify areas and make recommendations in newer technologies/tools in digital marketing
- Develop an effective account coverage strategy, daily activity plan and customer strategy
- Actively managing the identification and progression of client’s campaign performance
- Commit and deliver results based on your monthly targets/forecasts
- Define and regularly publish marketing analytics which provide robust insights into the health of all product lines and segments, including key deficiencies that need to be addressed.
Sales Executive
Hearst Media – Houston Chronicle
08.2016 - 06.2019
- Strong understanding of digital marketing channel mechanics and analytics (SEO, SEM, Direct Response, Targeted Display, OTT/CTV, Websites, All Social Media Channels, Branded Content, Email)
- Made assessments in current multi-channel marketing practices
- Developed an effective account coverage strategy, daily activity plan and customer strategy
- Actively managing the identification and progression of client’s campaign performance
- Committed and delivered results based on your monthly targets/forecasts
- Defined and regularly published marketing analytics which provide robust insights into the health of all product lines and segments, including key deficiencies that need to be addressed.
Sales Executive
Digital Air Strike / Dobarganes & Associates
04.2014 - 01.2015
- Developed existing accounts & sought new business. Analyzed opportunities, identified key personnel, & developed strong business relationships.
- Developed sales strategies, proposals, & forecasts. Developed & conduct product demonstrations & sales presentations.
- Met and exceeded revenue goals on monthly basis.
- Defined and regularly published marketing analytics which provide robust insights into the health of all product lines and segments, including key deficiencies that need to be addressed.
Independent Consultant
Dobarganes & Associates
07.2012 - 04.2014
- Implementation and analysis of all online (social media) for automotive sector.
- Developed and maintained Facebook, Twitter, Instagram and various pages for a group of concepts. Includes writing and developing content strategies for multiple brands.
- Implemented marketing programs utilizing a variety of social media.
- Monitored and engaged in discussions, blogs and social media sites.
- Created monthly ROI reports / Performance reports for clients, tracking spend verses outcome.
- Stayed on top of social media latest trends.
- Trained and developed automotive sales people and managers on social media techniques and best practices.
Account Development Specialist
American Tire Distributors
01.2011 - 07.2012
- Achieved territory sales and productivity goals
- Presented financial opportunity to car dealerships
- Developed tire retailing capabilities of assigned car dealership accounts
- Developed account strategies to increase revenues
- Understood and shared relevant programs available to accounts
- Solved customer relations problems relating to any account activity
- Developed and nurture contacts with tire manufacturer representatives within territory
Senior Account Manager
ResponseLogix
01.2009 - 12.2010
- Developed and managed 75 accounts with Automotive Dealerships throughout 5 states
- Managed the process of setting accounts up through date of launch
- Liaison with all internal departments to ensure accounts were being activated in a timely and accurate manner
- Provided in-depth dealership training which included review of ResponseLogix products, services and cutting edge internet sales techniques for dealer success.
- Solved customer relations problems relating to any account activity
- Reviewed monthly ROI reports with General Manager of dealership
- Retention of existing accounts
Education
Accounting
Houston Community College
Skills
- Digital marketing
- Social media marketing
- Staff management
- Customer relationship management (CRM)
Timeline
Marketing Manager
Comfort Keepers
02.2023 - Current
Marketing Consultant
Rice Emergency Room
08.2022 - 01.2023
Digital Marketing Consultant
ReachLocal
06.2019 - 08.2022
Sales Executive
Hearst Media – Houston Chronicle
08.2016 - 06.2019
Independent Consultant
Dobarganes & Associates
02.2015 - Current
Sales Executive
Digital Air Strike / Dobarganes & Associates
04.2014 - 01.2015
Independent Consultant
Dobarganes & Associates
07.2012 - 04.2014
Account Development Specialist
American Tire Distributors
01.2011 - 07.2012
Senior Account Manager
ResponseLogix
01.2009 - 12.2010
Accounting
Houston Community College
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