Ewing Carter IV
Charlotte,NC
Summary
Results-oriented eCommerce and Digital Marketing Manager with 9 years of experience enhancing DTC brands on platforms like Amazon, Shopify, Etsy, and TikTok Shop. Focused on marketplace optimization, paid media growth, and strategic conversion initiatives for physical products and SaaS. Delivers actionable growth plans derived from performance insights to increase revenue and customer acquisition.
Overview
9
9
years of professional experience
Work History
Marketing Strategy Consultant / Owner
Carter Creative Media
08.2024 - Current
- Develop full marketing strategies grounded in customer insights, competitive analysis, and industry research.
- Develop annual marketing plans, editorial calendars, and multi-channel campaign roadmaps to streamline execution.
- Analyze customer behavior and performance metrics to guide segmentation, targeting, and messaging.
- Lead integrated campaigns across paid media, social media, email, and landing pages to enhance audience engagement.
- Deliver strategic recommendations and performance insights to CEO-level leadership to inform decision-making.
- Ensure brand consistency across all marketing channels through positioning, voice, and creative oversight.
- Collaborate directly with founders and executives to align marketing initiatives with business goals.
Co-Founder
SNC Games
07.2017 - 12.2025
- Managed $50K+ monthly budgets with KPI ownership (ROAS, CAC, MER) across Meta, Google, and Amazon.
- Managed influencer partnerships across micro and mid-tier creators to drive product launches and seasonal pushes.
- Led community engagement strategy across Instagram, TikTok, and Threads to increase organic reach and UGC generation.
- Led cross-functional collaboration with Product, Creative, and UX teams to optimize funnel performance.
- Improved ROAS through insights-driven testing, restructuring, and segmentation.
- Developed positioning, messaging, and brand voice across multiple product lines (Unpack That, Under the Influence, Movie Night, War of the Ages).
- Oversaw UGC production pipeline—recruiting, briefing, and managing creators.
- Developed testing frameworks for hooks, offers, and formats that increased scroll-stop and hook rates across Meta, and TikTok.
- Produced and edited high-performing ad creatives using Canva, CapCut, and AI-powered tools (Midjourney, Sora, Nano Banana).
Co-Founder
Bounce Back Hydration
08.2022 - 12.2025
- Managed $20K+ monthly budgets with KPI ownership (ROAS, CAC, MER) across Meta, Google, and Amazon.
- Owned brand strategy, go-to-market planning, and marketing execution for e-commerce and retail channels.
- Analyzed customer insights, reviewed funnels, and conducted competitive research to refine brand positioning.
- Built annual marketing plans aligned with product launches, retail seasonality, and sales goals.
- Partnered with Sales and Product teams to ensure alignment on messaging and campaign objectives.
- Managed analytics reporting (GA4, CAC, LTV, ROAS, conversion rates) to inform strategic marketing decisions.
- Oversaw affiliate, influencer, and digital media programs to drive acquisition and retention growth.
Fractional Marketing Manager
BlackListed
01.2024 - 07.2025
- Directed growth strategy and paid media for mobile app marketplace, resulting in increased market share.
- Increased app downloads through data-driven creative testing andconversion-optimized funnels.
- Oversaw digital marketing initiatives, including social media and email campaigns, to drive audience engagement.
- Increased app downloads through data-driven creative testing and
conversion-optimized funnels. - Analyzed market trends to inform product positioning and messaging.
Education
Bachelor of Arts - Journalism And Mass Communication
Hampton University
Hampton, VA05-2015
Skills
- E-commerce management
- E-commerce marketing
- Paid media strategy
- Funnel Optimization
- Competitive Analysis
- Data-Driven Decision Making
- Leadership communication
Timeline
Marketing Strategy Consultant / Owner
Carter Creative Media
08.2024 - Current
Fractional Marketing Manager
BlackListed
01.2024 - 07.2025
Co-Founder
Bounce Back Hydration
08.2022 - 12.2025
Co-Founder
SNC Games
07.2017 - 12.2025
Bachelor of Arts - Journalism And Mass Communication
Hampton University