Ezriana Williams
New Castle,Pennsylvania
Summary
Motivated and passionate media communications major with a focus in marketing and sales. Substantial communication and project management skills. Creative, innovative, hard-working, and determined to plan and create dynamic multimedia marketing content and campaigns to increase brand visibility and deliver the ideal message.
Overview
4
4
years of professional experience
Work History
Retail Shift Supervisor/Buyer
Uptown Cheapskate
Boardman, Ohio
01.2023 - Current
- Prioritize exceptional customer service by assisting shoppers, resolving issues, and exhibiting leadership through providing guidance to team members to stay on tasks in a timely manner
- Develop relationships with sellers and consignors to ensure a consistent flow of high-quality inventory and provide recommendations based on current trends and promotions
- Analyze latest fashion trends, brands, and vintage items to guide purchasing and pricing decisions of merchandise
- Design and manage social media content using Instagram, Facebook, and Twitter at a reach of 5,000 followers
- Create eye-catching store displays to highlight new arrivals, product launches, and promotional events.
Cashier Associate
Love and Cake Bakery
New Castle, Pennsylvania
03.2021 - 12.2022
- Greeted and assisted customers in a welcoming manner, providing professional service while communicating information about bakery products and current promotions
- Remained informed about bakery’s product offerings and ingredients to educate customers on the quality of various baked goods
- Created marketing materials such as flyers and promotional signs for wall displays and social media posts using graphic design platforms such as Canva and Adobe Photoshop
- Utilized SEO strategies to improve online visibility.
Childcare Worker
Lil’ Tykes Learning Academy
New Castle, Pennsylvania
03.2020 - 02.2021
- Prepared and orchestrated educational activities and a safe play environment for children
- Educated children on health, personal habits, and hygiene, such as hand washing and sanitary practices
- Maintained cleanliness of the classroom by sterilizing toys and equipment to ensure a healthy environment
- Performed general administrative tasks such as recording attendance and filing medical records while keeping quality communication daily with parents.
Education
Bachelor of Arts - Communication Studies – Media Track
Youngstown State University (YSU)
12.2024
Skills
- Google Analytics
- Microsoft Office Suite
- Canva
- Adobe Creative Suite
- Task Delegation
- Customer Engagement
- Content Creation
Memberships And Honors
- American Marketing Association, 01/2024, Present
- Black Student Union, 08/2022, Present
- YSU Book Club, 01/2022, Present
- Dean’s List, 3 Semesters
Coursework
- Fashion Show Promotion
- Marketing Communications
- Social Media Campaigns
- Basic Public Relations
- Introduction to Media Relations Campaigns
Volunteer Experience
Ebenezer Church, New Castle, Pennsylvania, Youth Leader, 07/2015, Present, Provide emotional support to youth members while communicating with parents, church leadership, and clergy, Plan and collaborate with other leaders to organize youth programs, events, and activities aligned with the church’s missions and values, Manage budget for the youth program by seeking opportunities for community fundraising, Utilize various communication channels such as Facebook, Instagram, and Twitter to keep members informed on upcoming events
Timeline
Retail Shift Supervisor/Buyer
Uptown Cheapskate
01.2023 - Current
Cashier Associate
Love and Cake Bakery
03.2021 - 12.2022
Childcare Worker
Lil’ Tykes Learning Academy
03.2020 - 02.2021
Bachelor of Arts - Communication Studies – Media Track
Youngstown State University (YSU)
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