FREDERICK LYLES, JR.
Bowie,Maryland
Summary
Seasoned regional recruiter and operations manager with expertise in strategic planning and team building. Proven track record in enhancing brand recognition. Skilled in contract negotiation and employee training. Driving significant improvements in sales and client satisfaction. Efficient in communication, leadership, decision-making and territory management.
Overview
14
14
years of professional experience
Work History
Regional Recruiter
Virginia Commonwealth University
Richmond, Virginia
10.2017 - Current
- Strategist for VCU in coordination with recruitment and yield activities for prospective students, leveraging data, technology, and communication tools to provide consistent and proactive outreach to prospective students.
- Responsible for marketing and recruitment of out-of-state territories for undergraduate programs, aiming to grow the qualified applicant pool, and working to increase VCU’s brand recognition within potential applicant pools.
- Recruits and supports enrollment goals for new student growth among undergraduates, and assists qualified prospective students through the admissions process in an efficient, professional, and supportive manner using best practices in recruiting and compliance.
- Trained and mentored newer recruiters in successful strategies to recruit qualified prospective students.
- Participated in industry-related conferences and seminars relevant to regional recruiting initiatives.
- Utilized various sourcing methods including social media, vendors, and networking events.
Licensed Real Estate Agent (Part-Time)
All Homes Realty
Lanham, Maryland
03.2013 - Current
- Utilized various marketing techniques such as social media outreach, email campaigns, and direct mailers to generate leads.
- Established key business relationships within industry by using responsiveness, efficiency and deep knowledge of real estate industry.
- Analyzed local economic trends and market data to better understand the housing market related to client and company needs.
- Drafted contracts, purchase agreements, closing statements and leases.
- Responsible for strategic planning, resource management, and process improvement.
- Promoted active listings through social media marketing, open houses and newsletters.
- Actively participated in networking events with colleagues from other firms to increase referral business.
- Negotiated sales contracts and facilitated the closing process.
Marketing & Operations Manager
Scuba Center & Outdoor Rec
Solomons, Maryland
06.2017 - 03.2024
- Managed inventory, customers, and vendors using the Clover POS system, Salesforce, and Google apps.
- Research target markets and territories for new customers and product placement.
- Coordinated and led international and domestic travel for large groups.
- Research new and trending products via multiple tradeshows, promotional events, and client meetings.
- Interviewed and responsible for hiring talented individuals, from sales employees to professional staff.
- Managed retail and professional staff during store hours, travel, events, and classes.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
Senior Account Manager
CoesterVMS
Rockville, Maryland
01.2016 - 05.2017
- Liaison between banks, appraisers, and customers.
- Managed a staff of up to ten people, both domestic and international.
- Created and hosted training for staff, both virtual and in person.
- Developed and executed a customer success plan for key accounts, resulting in an increase in customer satisfaction scores and in contract renewals.
- Developed and implemented account plans to increase revenue and market share within designated sectors.
- Managed a portfolio of key accounts with over 100 appraisal orders at a time, ensuring high levels of customer satisfaction and retention.
- Ensured compliance with industry regulations when dealing with clients.
- Maintained accurate records of all customer interactions in the CRM system.
- Prepared and presented detailed reports on account status, challenges, and growth opportunities to executive leadership.
Jewelry Stylist/Sales Executive
Dickinson Jewelers
Dunkirk, Maryland
02.2015 - 01.2016
- Responsible for executing the business strategy for luxury jewelry sales to achieve revenue and margin targets/KPIs.
- Led by collaborating with Marketing, E-Commerce, and Vendors, and working to educate retail store personnel on clear and consistent brand messages to meet sales goals.
- Worked closely with wholesale partners to ensure that timelines for product development, reorders, and invoice payments are met, and that highly collaborative relationships are maintained.
- Managed inventory, customers, and vendors using POS, combined with CRM.
- Organized the showroom to ensure all jewelry pieces were properly displayed.
- Consulted with customers to understand needs, define expectations and discuss budgets for pieces.
- Stayed observant about customer behaviors to maintain security and prevent loss of merchandise.
- Collaborated with designers to create custom jewelry pieces for clients.
Marketing & Sales Development Manager
Jet Creations Inc.
Alexandria, Virginia
12.2013 - 01.2015
- Supported the day-to-day Marketing and Sales Development requirements.
- Responsible for delivering profitable label sales growth within their defined region, with the primary focus of new account acquisition, identifying target customers within target markets, closing new business opportunities, executing account growth strategies, and nurturing relationships with client decision-makers at all levels.
- Developed and implemented a sales training program that increased the sales team's productivity by 25% within the first six months.
- Analyzed sales data to identify trends and opportunities, resulting in a 15% increase in revenue and a 10% increase in market share.
- Managed and developed a team of 5 sales representatives, resulting in a 20% increase in individual sales performance and a 10% increase in overall team sales.
Account Manager
CoesterVMS
Rockville, MD
08.2011 - 11.2013
- Liaison between banks, appraisers, and customers.
- Acted as main point of contact in matters relating to client concerns and needs.
- Provided technical support to customers when needed.
- Developed and executed a customer success plan for key accounts, resulting in an increase in customer satisfaction scores and in contract renewals.
- Developed and implemented account plans to increase revenue and market share within designated sectors.
- Managed a portfolio of key accounts with over 100 appraisal orders at a time, ensuring high levels of customer satisfaction and retention.
- Ensured compliance with industry regulations when dealing with clients.
- Maintained accurate records of all customer interactions in the CRM system.
- Prepared and presented detailed reports on account status, challenges, and growth opportunities to executive leadership.
Education
Bachelor of Science - Business Administration & Marketing
West Virginia State University
Institute, West Virginia05-2010
Associate Degree - General Studies
Montgomery Community College
Maryland12-2006
Skills
- Strategic planning and management
- Contract negotiation and management
- Project management
- Employee training and mentoring
- Web design (SquareSpace)
- Email marketing
- Social media marketing
- Market Research, Trend Analysis
- Competitive analysis and data analysis
- Team building
- Customer relationship management
- Reporting and Insights
- Customer relationship management (CRM)
- Multitasking capacity
- Training development
- Microsoft office expertise
Timeline
Regional Recruiter
Virginia Commonwealth University
10.2017 - Current
Marketing & Operations Manager
Scuba Center & Outdoor Rec
06.2017 - 03.2024
Senior Account Manager
CoesterVMS
01.2016 - 05.2017
Jewelry Stylist/Sales Executive
Dickinson Jewelers
02.2015 - 01.2016
Marketing & Sales Development Manager
Jet Creations Inc.
12.2013 - 01.2015
Licensed Real Estate Agent (Part-Time)
All Homes Realty
03.2013 - Current
Account Manager
CoesterVMS
08.2011 - 11.2013
Bachelor of Science - Business Administration & Marketing
West Virginia State University
Associate Degree - General Studies
Montgomery Community College
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