William Horn
Marketing Director
Los Angeles,CA
Summary
Driven marketing professional with 18 years of progressive experience helping businesses succeed in challenging markets. Knowledgeable about campaign development, product launches and customer engagement. Looking for a challenging new role with a progressive organization.
Overview
18
18
years of professional experience
Work History
Creative Marketing Director
LUMERIA COLLECTIVE
Los Angeles, United States
05.2010 - Current
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Implement and streamline systems to centralize all digital marketing for the department.
- Maintain and operate SMS and affiliate programs.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Create marketing strategy based around product drops, promotions, and sales via e-commerce platform.
- Identified low-cost opportunities to increase visibility and drive traffic, increasing returning visitor revenue by 65%.
- Increased consumer retention by 22% by reactivating dormant consumers through social media retention campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Generated 40% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Analyze digital marketing analytics weekly to dynamically adjust strategy accordingly.
- Works with the design, engineering and data teams to analyze patterns and trends to identify opportunities to improve products
- Manage work assignments for the project management and production teams, ensuring support for both planned and approved off-cycle project and creative needs, accounting for the specific needs of the assignment to ensure appropriate coverage and support
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Developed and implemented SEO techniques to maximize internet traffic and presence.
- Cultivated and maintained strategic alliances with key partners and vendors.
Brand Director and Store Director
To Be Continued - A Consignment Boutique
Los Angeles, CA
07.2019 - 01.2021
- Established and drove culture of mentorship and inclusiveness across extended team.
- Cultivated and enabled points of intersection between business opportunities and community-led initiatives.
- Partnered with product merchandising to support product positioning, navigation and naming.
- Led operational deliverables for key internal issues.
- Drove long-term strategic framework for marketing.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Performed analysis of competition to determine strengths and weaknesses.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
- Managed accounts to retain existing relationships and grow share of business.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
VIP Sales and Event Director
Rosetta Getty
Los Angeles, CA
02.2019 - 07.2019
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
- Created marketing plans, grew event revenue and partnered with area hotels and facilities to confirm continued top service.
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Managed administrative logistics of events planning, event booking and event promotions.
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
- Engaged with customers to effectively build rapport and lasting relationships.
- Helped customers locate products and checked store system for merchandise at other sites.
- Boosted sales by conferring with customers to evaluate purchase requirements and recommend best-fit company offerings.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Developed international business relationships to drive business units abroad.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Organized promotional events and interacted with community to increase sales volume.
Company Director
NewbarK
Los Angeles, CA
01.2010 - 12.2018
- Conducted follow-up procedures to drive completion of contracts and service level agreements.
- Mentored team participants in customer culture, operational needs and sales techniques to close sales.
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
- Initiated strategies to set-up businesses that shape and market on emerging industry and market needs.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Hired, trained and built high-performing team of sales representatives.
- Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
- Assessed manufacturing processes and recommended improvements to increase productivity.
- Sourced materials to keep up with production goals and meet customer demands.
- Reviewed work for quality and compliance with company standards and design specifications.
- Managed continuous improvement initiatives to drive gains in quality, flow and output.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Calculated finances and production costs while managing cash flow.
- Resolved issues quickly to maintain productivity goals.
- Monitored marketing content for quality, accuracy and impact.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Fostered positive relationships with key business journalists in national and trade publications.
- Managed editorial calendars and rescheduled PR events and meetings.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Contributed to annual revenue goals by selling new services and developing new accounts.
Business Development Executive
JEWELS
Los Angeles, CA
11.2008 - 01.2010
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
- Created commercial design plans to be practical, aesthetically pleasing and conducive to intended purposes, such as raising productivity and increasing sales.
- Spearheaded design process to align with client specifications and budget.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Increased sales volume and expanded product line to new retailers.
Sales and Marketing Director, Founding Member
Thomas Wylde
Los Angeles, CA
05.2005 - 11.2008
- Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
- Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Created organization's mission and vision statements for use by employees.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Owned all aspects of sales planning, development, and team and account management for all territories globally.
- Organized promotional events and interacted with community to increase sales volume.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Wrote engaging and creative press releases for each promotion.
- Set product standards, examining samples of raw products and processing tests, to monitor quality of finished products.
- Partnered with vendors and suppliers to effectively manage and budget.
- Wrote process, employee and production schedules.
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Education
Marketing
Sinclair Community College
Dayton, OH 09.2002 - 08.2003
Bachelor of Arts - Sales, Merchandising, And Marketing
FIDM/Fashion Institute of Design & Merchandising
Los Angeles, CA 10.2003 - 09.2006
Skills
Product launch management
Public Relations
Brand development
Marketing and advertising
Marketing analytics
Online marketing strategies
Social Media Management
Networking and relationship building
Timeline
Brand Director and Store Director
To Be Continued - A Consignment Boutique
07.2019 - 01.2021
VIP Sales and Event Director
Rosetta Getty
02.2019 - 07.2019
Creative Marketing Director
LUMERIA COLLECTIVE
05.2010 - Current
Company Director
NewbarK
01.2010 - 12.2018
Business Development Executive
JEWELS
11.2008 - 01.2010
Sales and Marketing Director, Founding Member
Thomas Wylde
05.2005 - 11.2008
Bachelor of Arts - Sales, Merchandising, And Marketing
FIDM/Fashion Institute of Design & Merchandising
10.2003 - 09.2006
Marketing
Sinclair Community College
09.2002 - 08.2003