Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Arielle Holland

Pendergrass

Summary

Dynamic marketing communications leader with a proven track record at Nature's Innovation, Inc., enhancing brand visibility through strategic campaigns and innovative content planning. Expert in cross-departmental communication and crisis response, driving customer engagement and mentoring teams to achieve exceptional results. Committed to fostering collaboration and maximizing impact in every initiative.

Qualified Project Manager & Administration with comprehensive background in leading marketing communication strategies. Spearheaded impactful campaigns that heightened brand visibility and engagement. Demonstrated proficiency in team leadership and strategic planning.

Overview

7
years of professional experience

Work History

Nature's Innovation, Inc,

Director of Marketing Communications
05.2020 - 04.2025

Job overview

  • Established successful partnerships with key influencers, expanding brand reach and credibility.
  • Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
  • Mentored junior team members, providing guidance and support in their career development within the organization .
  • Enhanced internal communications, streamlining processes and improving overall team efficiency.
  • Strengthened customer engagement through the creation of compelling content across multiple platforms.
  • Increased brand awareness by developing and executing strategic marketing campaigns.
  • Directed email marketing campaigns to nurture prospects and increase conversion rates among subscribers.
  • Conducted market research to identify opportunities for expansion into new markets or customer segments .
  • Led cross-functional teams to ensure cohesive marketing strategies aligned with company goals.
  • Managed public relations efforts to maintain a positive brand image in the industry.
  • Aligned sales and marketing objectives by collaborating closely with sales teams, driving lead generation efforts that resulted in increased revenue .
  • Executed marketing and sales plans to consistently achieve territory targets.
  • Reviewed and approved imagery and text to keep communications in line with brand ideals.
  • Revitalized employee communications to better convey important information and boost morale.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Optimized email campaigns to increase open and click-through rates.
  • Mentored local personnel on best practices and protocols to maximize productivity.

Olive Garden

Professional Trainer, Customer Service
11.2017 - 12.2021

Job overview

  • Boosted employee retention rates by designing comprehensive onboarding programs for new hires.
  • Established credibility as a subject matter expert, resulting in repeat business from satisfied clients seeking additional trainings or consultation services.
  • Managed logistics for training events, ensuring seamless execution and a positive participant experience.
  • Optimized available resources by effectively managing budgets allocated for course materials or equipment necessary for successful training outcomes.
  • Conducted thorough evaluations of existing training programs, allowing for targeted improvements and increased effectiveness.
  • Fostered a supportive learning environment that encouraged open discussion, active participation, and ongoing growth among trainees.
  • Mentored new hires, resulting in stronger staff development and increased productivity.

Education

Johnson High School
Gainesville, GA

High School Diploma
05-2015

University Overview

  • Best in Hospitality & Culinary Arts
  • Awarded "Most Promising Student" in WBL
  • 4.0 GPA


  • Completed AP course in Psychology, Statistics, Language Arts


  • Extracurricular Activities: JHS Starry Knight Players (Stage Manager for Theatre Performance Arts for 3 years)

Skills

  • Content Planning Expertise
  • Innovative Concept Leadership
  • Cross-Departmental Communication
  • Product Launch Management
  • Digital Content Curation
  • Target Audience Analysis
  • Media Engagement Strategies
  • Agency Operations Management
  • Crisis Response Strategy Development
  • Marketing Campaign Planning
  • Industry Trend Evaluation
  • Website Administration

Timeline

Director of Marketing Communications
Nature's Innovation, Inc,
05.2020 - 04.2025
Professional Trainer, Customer Service
Olive Garden
11.2017 - 12.2021
Johnson High School
High School Diploma

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Arielle Holland