Ashley Herrera
Automotive Marketing Director
Edmond,OK
Summary
Talented in planning marketing operations, overseeing content and coordinating logistics by leveraging automotive background and 10 years of related experience to strategically direct initiatives. Talented event planner, relationship manager and campaign planner with proven history of accomplishment. Expert in leveraging technological resources and analytics to direct in all aspects of an automotive dealership.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
Work History
Director of Marketing/Internet Director
Oklahoma City Volkswagen
Oklahoma City, Oklahoma
03.2018 - 01.2022
- Spearheaded marketing for fixed and variable ops to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with marketing agencies to generate dynamic marketing content inclusive of SEM, SEO, Facebook, geofencing, video, and communication tools for promotional campaigns for sales, service, and parts.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Implemented successful marketing and promotional strategies worth over $3,000,000 in yearly revenue.
- Use CRM software to follow-up online inquiries regarding new and used car sales. Conduct outbound calls nurturing client relationships to compel on-site visits resulting in higher sales closures.
- Manage a team of business development representatives and internet sales professionals to set and obtain individual and departmental sales goals. Maintained a 15% conversion rate from leads to sold units using a consultative sales approach.
- Manage a team of business development representatives and internet sales professionals to set and obtain individual and departmental sales goals. Maintained a 15% conversion rate from leads to sold units using a consultative sales approach.
- Participated in continuing education to increase effectiveness of digital mediums.
- Established excellent track record for closing deals, and provided training and mentoring to other associates.
Internet Sales Manager/BDC Representative
Boomer Kia
Oklahoma City, Oklahoma
05.2016 - 02.2018
- Exceeded targets by building, directing and motivating high-performing sales and business development teams.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Managed team of sales and BD agents to responded to internet inquiries and phone calls in timely matter.
- Approached each problem with fresh mind and analytical strategies to quickly resolve concerns.
- Quickly and efficiently answer all leads from all lead sources with a minimum of 3 initial forms of communication within 3 minutes of lead arrival time. Accept all incoming sales calls and answer any questions or concerns the customer has as well as leading the conversation.
- Meet with all lead source providers on a regular basis. Pull daily, weekly, and monthly reports for BDC/internet department and go over with store owner and other BDC reps.
- Write and
New and Used Vehicle Sales
Fenton Nissan East
Del City, Oklahoma
10.2013 - 05.2016
- Efficiently build long term relationships with customers while consistently achieving individual sales goals.
- Adept at tracking and following up on hot leads, managing accounts and building long-term relationships with customers.
- Increased sales by offering advice on purchases and promoting additional products.
- Provided positive first impressions to welcome existing, new and potential customers.
- Results-oriented professional who excels due to on-going good relationships and demonstrated success in driving business and performance.
Education
Associate of Science - Science
Seminole State College
Seminole, OK 08.2001 - 05.2003
Digital Marketing Certificate
Google Certification
Digital 05.2020 - 06.2020
Google AdWords
Google Certification
Digital 06.2020 - 06.2020
Google Analytics
Google Certification
Digital 07.2020 - 07.2020
Skills
Key decision making
Branding
Product promotions
Competitive analysis
Marketing and advertising
Market planning and execution
Sales expertise
Digital marketing
Strategic planning
Business administration
Budgeting
Analytics and SEO
Operations Management
Car Research and Vinsolutions fluent
Vauto
DealerTrack DMS
Affiliations
Volkswagen OEM fluent. Everything from compliance, MAAP, ID.4 guidelines and preparedness, branding, VW Hub, Co-Op, NSPs, wholesale parts, and all service requirements.
Timeline
Google Analytics
Google Certification
07.2020 - 07.2020
Google AdWords
Google Certification
06.2020 - 06.2020
Digital Marketing Certificate
Google Certification
05.2020 - 06.2020
Director of Marketing/Internet Director
Oklahoma City Volkswagen
03.2018 - 01.2022
Internet Sales Manager/BDC Representative
Boomer Kia
05.2016 - 02.2018
New and Used Vehicle Sales
Fenton Nissan East
10.2013 - 05.2016
Associate of Science - Science
Seminole State College
08.2001 - 05.2003