FARAH AL ANDARY
Abu Dhabi
Summary
Seasoned Graphic Designer with 13+ years' experience and a flair for creating compelling brand identities, web/app designs, and marketing plans. Recently earned UX Certificate, combining creative talents with user-centric design skills. Passionate about user research, wireframing, prototyping, and usability testing to deliver intuitive digital products that boost engagement. Proven expertise in graphic design, branding, and marketing positions me to create impactful user experiences.
Overview
7
7
years of professional experience
Work History
Lead Graphic Designer
Auriga International Management Consultancy
07.2021 - 05.2022
- Crafted unified brand experiences through cohesive design systems and intuitive user journeys
- Conducted brand audits identifying opportunities to elevate engagement 30% across channels
- Designed compelling brand stories increasing brand resonance for 8 clients
- Contributed user-centric marketing strategies focused on optimizing digital user experiences
Corporate Identity Designer
Society Design And Consulting Agency
12.2020 - 06.2021
- Created brand identities for 5 new companies spanning technology and F&B sectors
- Led brand strategy delivering unified visual guidelines for 7 clients
- Managed branding projects for companies adhering to timelines under budget
- Guided clients through collaborative process facilitating cohesive branding
Branding & Marketing Executive
Soulfull Healthy Restaurant Chain
12.2015 - 11.2020
- Unified brand identity across 10+ branches through impactful marketing campaigns
- Elevated brand perception launching campaigns boosting revenue 18% YoY
- Boosted brand's visual appeal by leading designs for print, digital, and events.
Senior Graphic Designer
Emaar Hospitality
12.2014 - 10.2015
- Lead creative campaigns and concept designs for The Address a luxury hotel including 5 F&B outlets.
- Produced all marketing materials while ensuring brand identity standards.
Education
UX Nano Degree Certificate -
Techup Program Al Ghurair Foundation
Abu Dhabi, UAE04.2024
Digital Marketing Certificate -
Notre Dame University
Louaize, Lebanon01.2023
BA in Graphic Design -
Notre Dame University
Louaize, Lebanon06.2009
Skills
- Wireframing
- Prototyping
- User Research
- Usability Testing
- Design Thinking
- Graphic Design
- Branding
Projects
Kids Activity Planner App, 12/2023 - 03/2024
Nano Degree Certificate
- Conducted user research to understand busy parents' needs and pain points
- Designed intuitive mobile app for scheduling kids' activities, improving family logistics
- Performed usability testing, achieving high user satisfaction and engagement metrics
Vomo ST Website, 04/2021 - 07/2021
Freelance
- Created engaging website design for Vomo ST Bluetooth adapter product
- Produced assets optimized for user experience across devices
Corporate Branding Projects, 04/2017 - 06/2023
Freelance
- Created compelling brand identities for 25+ clients across food, tech, and hospitality sectors
- Delivered design assets adhering to brand guidelines, ensuring consistent brand experiences
Timeline
Lead Graphic Designer
Auriga International Management Consultancy
07.2021 - 05.2022
Corporate Identity Designer
Society Design And Consulting Agency
12.2020 - 06.2021
Branding & Marketing Executive
Soulfull Healthy Restaurant Chain
12.2015 - 11.2020
Senior Graphic Designer
Emaar Hospitality
12.2014 - 10.2015
UX Nano Degree Certificate -
Techup Program Al Ghurair Foundation
Digital Marketing Certificate -
Notre Dame University
BA in Graphic Design -
Notre Dame University
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