Farah Al Chammas
Creative Strategist | Venture Community Developer | Brand Artist
Amsterdam,NH
Summary
Entrepreneurial and creative builder passionate about turning innovative ideas into tangible results. Experienced in formulating and executing strategic plans for venture growth, creating new products and services, and developing partnerships and business opportunities.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Founder Fellow | Entrepreneur in Residence
Antler
1 2024 - 04.2024
- Completed a fellowship with Antler, an entrepreneur residency and early-stage accelerator, engaging with a global founder community and expert network.
- Participated in diverse industry challenges, with focused research, testing, and early development for a community-based decentralized financial ecosystem.
- Co-led the creative ideation and early venture development process with a focus on marketing and growth of a science-backed, provider-centric, and user-informed alternative health and wellness marketplace.
Founder and Chief Executive Officer
Okel
08.2021 - 02.2024
- Built Okel to connect users over sharing meals at local restaurants.
- Generated $20k+ in revenue pre-product during the first month in operation with 1600+ users across NYC, San Francisco, Austin, and Los Angeles.
- Launched pilot programs with Emory University's Alumni Association, GS&P, and Launch House.
- Developed and launched Okel for Conferences at TechCrunch Disrupt 2022 in partnership with TechCrunch.
- Successfully tested Okel's new positioning: a B2B community as a service platform, garnering interest from teams at Pinterest, LinkedIn, and Yelp through a rebranded new website with 100+ signups for a beta during SXSW 2024.
Web3 Horizontal Co-lead
Sigma Squared Society
03.2023 - 09.2023
- Engaged with the Sigma Squared Society leadership: a global community of the world's most ambitious founders selected for their impact-driven initiatives and ability to transform industries
- Led initiatives for Sigma's web3 Horizontal including planning meetups, engaging speakers, and hosting workshops.
Founder-in-Residence + Part-time Ops Manager
Launch House
01.2022 - 10.2022
- Participated in Launch House's inaugural female founder cohort in Beverly Hills: a private community for ambitious founders building for the future.
- Managed and operated Launch House's membership clubhouse in Manhattan.
- Managed and implemented events to engage members and non-members in the local NYC startup and tech ecosystem.
- Proposed engagement strategies and programming for the Launch House team to improve the membership experience, increase retention, and expand revenue.
Junior Research Strategist
GOODBY, SILVERSTEIN & PARTNERS
01.2020 - 04.2021
- Conducted quantitative and qualitative research, driving the design, programming, and implementation of research studies, analyzing data and originating insights that informed brand strategy and revealed product innovation opportunities for clients, such as BMW, Kraft Heinz, and Comcast Business
- Launched gs&pEAT: a virtual meal-sharing platform that matches employees over lunch meetings to reignite community while working in a remote environment
- Created a Strategy Story Arc Framework: a narrative framework that centers the audience and product at the heart of strategic research and development.
Co-founder & Co-producer
Stone Soup Media
01.2019 - 10.2021
- Co-produced the pilot for a docuseries: Talk With Your Mouth Full, where a Syrian Christian vegan and a Jewish American omnivore unite disparate strangers over meals prepared by immigrant chefs. Youtube episode available at: youtu.be/Ut6rQiqGoj4
- Ideated the concept, designed the branding, established a social media strategy, and co-launched fundraising campaigns.
Venture Intern
Loeb.nyc
06.2019 - 08.2019
- Interned for in-house cause marketing agency Matchfire, where I conducted market research, created strategy, and developed content for projects from across the board, including a CSR initiative by LG Electronics USA.
- Interned for mission based cookie company, Nunbelievable, where I supported the team with logistics and organization, conducted research on corporate gifting, and helped introduce the company to its first audience and generate sales at the prelaunch during Tony Robbins' Business Mastery in Las Vegas.
Innovation and Strategy Intern
Billion Bricks
01.2018 - 06.2018
- Ideated Beyond Bricks: a new venture for Billion Bricks, designing the brand, strategy, cost structure, and pitch presentation
- Developed Beyond Build: an immersive fellowship experience at Beyond Bricks, where young talent is equipped with design and entrepreneurship skills to generate solutions for ending homelessness.
Founder & Co-President
Refugee Revive
09.2016 - 12.2017
- Scaled the organization from 1 to 132 members in the first year.
- Established a platform for refugee women to teach paid cooking classes and showcase their recipes.
- Created a volunteer program for university students to support refugee high school students with college prep and applications.
- Formed partnerships with local organizations, including a food bank, resettlement agencies, and secured a spot for a refugee cookie business at the university's weekly farmer's market.
- Led awareness campaigns such as the refugee rations challenge to highlight meal rations in refugee camps.
- Achieved official charter registration for university benefit and funding eligibility.
- Successfully transitioned leadership to students who continued and expanded the impact beyond my tenure.
Education
Master of Science - International Development Practice
University of St Andrews
St Andrews, Scotland 05.2019 - 05.2020
Bachelor of Science - Anthropology And Human Biology
Emory University
Atlanta, GA 05.2015 - 05.2019
Skills
- Creative Ideation
- Story-telling
- Critical Thinking
- Partnerships Development and Management
- Product strategy and design
- Growth and GTM
- Community Building
- Brand Strategy and Design
- Marketing Strategy and Management
- Web Design
- Hiring and Culture Management
- Design-thinking
- Innovation
- Quantitative & qualitative research methodology
- G-suite, In-design, R Studio
- SheFi Web3 & AI educational course certificate
Societies
- SheFi Cohort 9, 09/15/2023, 12/15/2023
- Sigma Squared Society, 04/01/2022, Current
Languages
Arabic, English
Native language
French
Advanced
C1
Hebrew
Beginner
A1
Danish
Beginner
A1
Timeline
Web3 Horizontal Co-lead
Sigma Squared Society
03.2023 - 09.2023
Founder-in-Residence + Part-time Ops Manager
Launch House
01.2022 - 10.2022
Founder and Chief Executive Officer
Okel
08.2021 - 02.2024
Junior Research Strategist
GOODBY, SILVERSTEIN & PARTNERS
01.2020 - 04.2021
Venture Intern
Loeb.nyc
06.2019 - 08.2019
Master of Science - International Development Practice
University of St Andrews
05.2019 - 05.2020
Co-founder & Co-producer
Stone Soup Media
01.2019 - 10.2021
Innovation and Strategy Intern
Billion Bricks
01.2018 - 06.2018
Founder & Co-President
Refugee Revive
09.2016 - 12.2017
Bachelor of Science - Anthropology And Human Biology
Emory University
05.2015 - 05.2019
Founder Fellow | Entrepreneur in Residence
Antler
1 2024 - 04.2024
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