FARAH DEEBA HASSAN
Orange County,CA
Summary
Seasoned professional with years of experience, specializing in digital marketing. Farah's deep understanding of online marketing strategies coupled with her strong creative and analytical skills, enables her to craft and deliver impactful brand stories and campaigns that drive tangible results. Diversely skilled and up to date with emerging trends and technologies, she likes to innovate and optimize for maximum ROI. As a well-traveled global citizen, and having lived in 3 different continents she is experienced in adapting to diverse cultures and market trends, leveraging a global perspective to drive business growth During Covid and her career pause she has been care giving, freelancing and undertaking professional courses.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Programs Director
New Horizon - Upper Campus/Private School
Irvine, CA
01.2019 - 01.2020
- Increased program and activity participation by 100% through strategic development and marketing initiatives
- Revamped website content, boosting online and physical presence
- Developed engaging marketing materials that successfully attracted new members
Business Development & Marketing Specialist
FMN Inc
Mission Viejo, CA
01.2007 - 01.2014
- Marketed financial products and services through eNewsletters and educational campaigns to increase client acquisition
- Streamlined financial account management and money transfers, improving client satisfaction
- Maintained expertise in diverse financial fields (life insurance, tax prep, AML, etc.)
Regional Marketing Manager
Bentley Systems (Software Engineering)
Newport Beach, CA
01.2001 - 01.2005
- Increased sales through strategic marketing campaigns (events, webinars, user groups, success stories)
- Implemented innovative 'Out of the Box' initiatives and marketing strategies to identify new business opportunities and target markets
- Managed, measured and fostered strong relationships with end users through effective CRM strategies, Data Management and R&D
Project Management & Requirement Analyst
CORAXIS & XAVOR
Irvine, CA
01.2000 - 01.2001
- B2BeX (Business to Business Exchange) Project for C&W and Standard & Chartered Bank
- Successfully implemented real-time billing and reporting system for a major client partnership
- Led the analysis and documentation of client requirements, ensuring efficient project execution
- Managed project stakeholders and facilitated seamless collaboration between teams
IT Business Consultant/ Project Management
UK Regional Government
London, UK
01.1999 - 12.1999
- Collaborated with clients to develop aligned information management strategies
- Analyzed client needs, identified process improvements, and implemented solutions to boost efficiency
- Developed comprehensive project scopes and selected optimal solutions to meet client needs and budget constraints
- Procured and implemented solutions to streamline operations and improve performance
- Led complex projects, ensuring efficient resource allocation and timely delivery
Education
Master of Science - Computer Science, Management Accounting, MRP, ERP, Knowledge Management and Innovation, Business Intelligence, Artificial Intelligence, I-Net, Product Data Management, Concurrent Engineering, Manufacturing Management and Computer Aided Engineering (CAD)
Cranfield University (CIM Institute)
UK01-2000
Bachelor of Arts - Business, Economics, Finance, Business Law, Marketing, International Marketing, Accounting, Human Resource Management, Business Communications and Business Management
University of Leicester
UK01-1997
Skills
- Digital Marketing
- Google Analytics
- Canva
- SEO
- ChatGPT
- WIX website design
- Google Ads
- CRM
- Content Marketing
- Information Technology
- Business Development
- Money Management
- Research
- Project Management
- Consultancy
- Client Relations
- Emotional Intelligence
Certification
- National Diploma in Business and Finance
- A Levels in Law & Sociology
- Digital Marketing
- AI & Social Media Marketing
- Humanitarian Response to Crisis & Disaster - HarvardX
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Part TimeWork Location
RemoteTimeline
Programs Director
New Horizon - Upper Campus/Private School
01.2019 - 01.2020
Business Development & Marketing Specialist
FMN Inc
01.2007 - 01.2014
Regional Marketing Manager
Bentley Systems (Software Engineering)
01.2001 - 01.2005
Project Management & Requirement Analyst
CORAXIS & XAVOR
01.2000 - 01.2001
IT Business Consultant/ Project Management
UK Regional Government
01.1999 - 12.1999
Master of Science - Computer Science, Management Accounting, MRP, ERP, Knowledge Management and Innovation, Business Intelligence, Artificial Intelligence, I-Net, Product Data Management, Concurrent Engineering, Manufacturing Management and Computer Aided Engineering (CAD)
Cranfield University (CIM Institute)
Bachelor of Arts - Business, Economics, Finance, Business Law, Marketing, International Marketing, Accounting, Human Resource Management, Business Communications and Business Management
University of Leicester
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