Farhan Ismail
Buffalo,NY
Summary
Strategic finance and operations leader with ACCA qualification, specializing in financial reporting, budgeting, and logistics management. Expertise in driving revenue growth, improving profitability, and optimizing performance through data-driven decisions and financial controls. Skilled in leading cross-functional teams, establishing KPIs, and streamlining operations to enhance efficiency and support sustainable growth.
Overview
13
13
years of professional experience
Work History
General Manager
Instaworld Pvt Ltd
Karachi
07.2023 - 02.2026
- Oversaw daily operations to ensure smooth workflow across all departments.
- Developed and implemented strategic plans to enhance company growth and efficiency.
- Managed budget allocations and resource distribution for optimal performance.
- Led cross-functional teams to drive project completion and collaboration.
- Established key performance indicators to measure departmental success and productivity.
- Analyzed market trends to inform business decisions and strategy adjustments.
- Tracked monthly sales to generate reports for business development planning.
- Built and maintained loyal, long-term customer relationships through effective account management.
Regional Head South
Swyft Logistics
12.2022 - 06.2023
- Achieve bottom-line results by overseeing operations, strategic planning, and performance management for a diverse team of the South region.
- Develop and implement strategies to achieve business objectives within the region, such as analyzing market trends, identifying growth opportunities, and creating action plans to meet targets.
- Render a keen eye for detail to conduct market research/analysis for identifying emerging trends and opportunities.
- Oversee and create report on key metrics such as cost per package while delivering success rate percentages.
- Developed and strengthened long-term working relations and partnership with internal customers through regular and consistent professional communication, problem solving, and relationship building.
- Steered continuous improvement and cost reducing innovation while ensuring a high-level service quality
- Significantly raised sales to 200% in month as well as minimized operation cost to 20% by executing effective plans.
- Led cross-functional teams to attain regional targets, resulting in year-over-year growth and exceeding quarterly and annual performance goals.
Chief Executive Officer (CEO)
Forrun (Pvt) Ltd
06.2020 - 12.2022
- Principal strategist and visionary leader, orchestrated all bottom-line factors including P&L Management, Long term strategic planning to expand the business volume and revenue growth.
- Transformed business operations by increasing monthly orders from 2,000 to 165,000 and quadrupling annual sales.
- Directed business development functions from client onboarding to COD payment, ensuring seamless process execution.
- Collaborated with FoodPanda and Al-karam to launch 'Warehouse Fulfillment services' and implemented live tracking for riders through Forrun Rider Tracking application.
Business Unit Head
Forrun (Pvt) Ltd
04.2017 - 06.2020
- Developed a deep understanding of business requirements and designed the weekly COD payment structure, restructured the online portal, and successfully transformed all the clients and data to the new system.
- Leveraged a keen eye for details to introduce the live tracking of riders (Forrun Rider Tracking application).
- Oversaw overall operations related to cash, accounts receivable/payable, vendor relationships, and negotiations.
Business Unit Head
TazaMart
04.2017 - 04.2019
- Directed all business development activities within diverse business lines, and collaborated with across company departments to build and execute new business strategies to increase business growth.
- Administered all cross-functional teams, and tracked customer trends related to product and program innovations.
- Implemented a strategic management approach centered on a value-creation perspective at all organizational levels which increased the daily sales/ new order fall.
Finance Manager
Arpatech (Pvt) Ltd.
07.2013 - 03.2017
- Utilize broad scope of industry knowledge to support financial operations, including handling full-cycle accounting, inventory management, Receivables/Payable/General Ledger, Cost Management & Revenue Recognition.
- Handled VAT including correspondence with consultants along with resolution of queries and submission of their response to Tax department, and Submission of quarterly Withholding Tax statements to tax authorities.
- Managed and supervised Finance Function mainly including AR, AP, Treasury Management, Fund Movements etc.
- Ensured accurate preparation of monthly P&L and Performance Report, company wise with variance analysis.
Finance Manager
EatOye Pvt. Ltd
07.2013 - 04.2015
- Streamlined financial processes and introduced process improvements that enhanced productivity, produced comprehensive reports to support the management of all accounting procedures and systems for the organization.
- Generated financial reports as per standards and projections for growth, formulated budgets, filed tax returns, and shared reports with government, regulatory agencies, and leadership.
- Monitored and controlled petty cash and bank balances, facilitated month-end and year-end close processes, and recorded orders from sales representatives.
- Built and maintained business relationships with clients and vendors to meet business needs and achieve targets.
- Received DSR (Daily Sales Report) & COD reports, made reconciliation on a daily basis and recorded in the system.
Assistant Accountant – Part-time
Zamin Containers Industries
Karachi
12.2012 - 05.2013
- Entered data into company database accurately and efficiently.
- Reviewed documents for completeness and accuracy before inputting.
- Organized files and maintained electronic records for easy access.
- Utilized data entry software to streamline workflow processes effectively.
Education
ACCA - Accounting, Finance, Auditing, and Taxation
Association of Chartered Certified Accountants
Karachi, Pakistan01-2013
Bachelor of Commerce (B.Com) - Commerce / Accounting / Finance
University of Karachi
Karachi, Pakistan01-2009
Skills
- Financial Reporting & Analysis
- Financial management
- Financial reporting
- Cash flow analysis
- P&L tracking
- Financial audits
- Tax compliance
- Budget management
- Budget Formulation
- Business development
- Market Expansion
- Organizational Restructuring
- Strategic planning
- Operational Excellence
- Product Building & Launching
- Cross-functional collaboration
- Resource management
- Logistics Optimization
- Continuous Process Improvement
- Data-driven decisions
- Problem solving
- Problem resolution
- Negotiation skills
- Effective communication
- Financial management
Career Contributions
- • Led finance, accounting, operations, and logistics functions across multiple high-growth organizations.
• Directed budgeting, financial reporting, cash flow management, taxation, and P&L oversight.
• Scaled business operations from startup stage to over 5,000 daily orders.
• Increased revenue and profitability through strategic planning and operational improvements.
• Implemented KPI frameworks and performance management systems to drive accountability.
• Reduced operational costs through process optimization and data-driven decision-making.
• Managed and developed cross-functional teams of up to 600 employees.
• Strengthened financial controls, compliance, and corporate governance practices.
• Built strong client and vendor relationships to support sustainable business growth.
• Consistently delivered measurable improvements in efficiency, productivity, and customer satisfaction.
Timeline
General Manager
Instaworld Pvt Ltd
07.2023 - 02.2026
Regional Head South
Swyft Logistics
12.2022 - 06.2023
Chief Executive Officer (CEO)
Forrun (Pvt) Ltd
06.2020 - 12.2022
Business Unit Head
Forrun (Pvt) Ltd
04.2017 - 06.2020
Business Unit Head
TazaMart
04.2017 - 04.2019
Finance Manager
Arpatech (Pvt) Ltd.
07.2013 - 03.2017
Finance Manager
EatOye Pvt. Ltd
07.2013 - 04.2015
Assistant Accountant – Part-time
Zamin Containers Industries
12.2012 - 05.2013
ACCA - Accounting, Finance, Auditing, and Taxation
Association of Chartered Certified Accountants
Bachelor of Commerce (B.Com) - Commerce / Accounting / Finance
University of Karachi