Thuy Le
Anaheim,CA
Summary
Experienced General Manager with over 20 years in the optical industry, leading teams, growing revenue, and improving business performance. Proven success in increasing sales, expanding market share, and managing multi-million-dollar operations while delivering excellent customer service. Skilled in business planning, sales forecasting, operations, team development, and building strong relationships with physicians, customers, and staff. Known for creating high-performing teams, improving operational efficiency, and driving long-term business growth.
Overview
26
26
years of professional experience
Work History
General Manager
Visionworks
Santa Ana, CA
07.2023 - Current
- Supported the successful launch of Visionworks' first California locations.
- Drove sales performance to achieve the highest revenue-generating store in South Orange County.
- Maintained a Top 20 ranking for Overall Satisfaction (OSAT) through a consistent focus on patient and customer experience.
- Maximized store profitability by effectively managing sales, operational efficiency, labor, and expense controls.
- Partnered regularly with the on-site doctor to align on business objectives, staffing needs, and patient experience initiatives.
- Planned and organized daily business operations by managing customer traffic flow, doctor appointments, and eyewear service scheduling.
- Recruited, trained, coached, and developed store associates to excel in their roles and deliver an exceptional patient and customer experience.
General Manager
CVS Optical
Huntington Beach, CA
10.2019 - 08.2022
- Assisted in establishing and growing CVS Optical presence in California.
- Drove Vision Center sales performance, generating 41% of the store's total annual sales volume in 2020.
- Consistently achieved and exceeded key performance indicators (KPIs), including Net Promoter Score (NPS), sales-to-plan goals, exam growth, and patient retention metrics.
- Led strategic business partnerships with the Doctor of Optometry, collaborating on operational planning, patient care initiatives, and revenue growth strategies.
- Trained, coached, and developed team members through hands-on leadership and company-sponsored development programs, improving performance and customer service standards.
- Analyzed financial and operational data to identify opportunities for increased profitability, operational efficiency, and business growth within the Vision Center.
Creative Director
Sizzix
Lake Forest, CA
09.2016 - 05.2019
- Collaborated with cross-functional teams to execute design concepts, ensuring alignment with business objectives and customer needs.
- Led creative strategy development for innovative product lines, enhancing brand identity and market presence at Michaels, Hobby Lobby, HSN and youtube.
- Designed and styled visual merchandising vignettes for trade show exhibits, catalog productions, retail presentations, and social media campaigns, enhancing brand visibility and customer engagement.
- Produced and directed video content for marketing, promotional, and client-facing initiatives, from concept development through final execution, strengthening brand storytelling and audience reach.
Business Development Consultant
Essilor/Empire Optical
North Hollywood, CA
09.2012 - 04.2015
- Drove business acquisition, revenue growth, and market expansion for independent Eye Care Professional (ECP) accounts across Orange County, South Bay, and Arizona territories.
- Built and maintained strong customer relationships by delivering value-driven solutions through Essilor's branded products, marketing programs, consumer initiatives, technical expertise, and service excellence.
- Analyzed market trends, competitive activity, customer performance, and industry developments to identify growth opportunities and adapt territory sales strategies for maximum results.
- Collaborated with sales leadership to review territory plans, market conditions, key performance indicators, and customer needs, developing targeted sales strategies and comprehensive account plans for key clients.
- Developed and executed strategic business plans for assigned accounts, consistently driving sales growth, customer retention, and increased market share.
- Partnered with laboratory operations teams to identify account opportunities, optimize service delivery, and align business strategies to achieve sales objectives and operational performance targets.
- Delivered product knowledge, promotional training, and educational support to customer service teams and practice staff, improving product adoption and customer engagement.
Assistant Manager
LensCrafter
Santa Ana, CA
11.2000 - 11.2012
- Directed sales, operations, and team performance for a $2M retail optical location, consistently driving revenue growth and operational excellence.
- Led the store to achieve the #1 regional ranking for year-over-year sales growth percentage, significantly outperforming regional benchmarks.
- Partnered closely with Optometrists and vendor partners to develop patient recall initiatives, increasing patient retention, exam volume, and repeat business.
- Recruited, coached, mentored, and developed a team of 20+ associates, fostering a high-performance culture focused on sales results and exceptional customer service.
- Served as Regional Trainer, responsible for onboarding, training, and developing new talent across multiple locations, ensuring consistent execution of company standards and best practices.
- Led recruiting efforts to attract, hire, and retain a diverse workforce aligned with organizational values, business objectives, and customer needs.
Education
Bachelor of Science -
CA State University, Fullerton
Fullerton, CASkills
- Business Development
- Strategic Planning & Execution
- Sales Strategy & Revenue Growth
- Relationship Building & Account Management
- Customer Experience & Patient Retention
- Recruiting, Hiring, & Talent Development
- Coaching & Performance Management
- Profit & Loss (P&L) Management
- Forecasting & KPI Analysis
- Consultative Selling
- Cross-Functional Collaboration
- Vendor & Physician Partnership Management
- Change Management
- Microsoft 0360
- Adobe Acrobat
- EPIC
- Point of Sale (POS) System
- Inventory Management System
- Payroll & Scheduling
- Financial Reporting & Analysis
- CRM Software
Timeline
General Manager
Visionworks
07.2023 - Current
General Manager
CVS Optical
10.2019 - 08.2022
Creative Director
Sizzix
09.2016 - 05.2019
Business Development Consultant
Essilor/Empire Optical
09.2012 - 04.2015
Assistant Manager
LensCrafter
11.2000 - 11.2012
Bachelor of Science -
CA State University, Fullerton