Open To Work
Fatima Zahraa Bouzidi
Kearny,NJ
Summary
Results-driven marketing professional with experience in client-side and agency environments, with a focus on performance, programmatic, and paid media marketing. Proven ability to manage cross-channel campaigns from planning to execution, using data to guide optimizations and provide measurable results. Acknowledged for being adaptable, communicating with clients effectively, and participating actively in dynamic marketing teams.
Overview
3
3
years of professional experience
6
6
Certification
Work History
Paid Media and Strategy Associate
Resolute Digital
New York, NY
06.2025 - 12.2025
- Oversaw campaigns from start to finish, including intake and RFP evaluation, media strategy, launch, optimization, and final reporting across social, search, and programmatic platforms.
- To enhance engagement with HCP audiences on LinkedIn and Meta, I developed new audience segments that extended beyond competitive placements, resulting in increased impressions and engagement.
- Created a pitch deck for a Boehringer Ingelheim CKD awareness initiative, leveraging RFP insights to recommend custom audio and editorial partnerships with renowned media outlets such as The New York Times and iHeartRadio.
- Built Google Ads campaigns for New York Road Runners, using Google Analytics and platform reporting to monitor pacing, search terms, audience insights, impressions, and conversions to guide future optimizations and recommendations.
Marketing Specialist
Elite Physical Therapy
Newark, NJ
01.2025 - 05.2025
- Directed a field marketing team to establish strong relationships with local physician networks, emphasizing the benefits of patient care and services offered, resulting in increased partnerships.
- Developed content and strategy for TikTok, Instagram, and Facebook, utilizing Canva, CapCut, and AI tools to customize educational health resources that effectively captivated both healthcare providers and community patients through the voice of a physical therapist.
- Utilized Instagram analytics and TikTok creator search features to refine content strategies, resulting in a 15% increase in views and profile visits.
- Played a key role in achieving a 36% rise in referrals and incoming inquiries through proactive communication on platforms with patients and physicians, enhanced by content focused on client testimonials.
Programmatic Marketing Intern
KINESSO at IPG Mediabrands
New York, NY
06.2024 - 08.2024
- Managed live programmatic campaigns for Kenvue brands (Aveeno, Band-Aid, Listerine) through DV360 and The Trade Desk, adjusting bids daily to improve CPM efficiency and ensure pacing met KPIs.
- Monitored pacing carefully and adjusted CPM bids according to delivery changes, such as stabilizing a Band-Aid campaign by raising bids during low engagement periods and lowering them once pacing recovered.
- Reviewed IAS data to ensure brand safety and that IVT remained a priority, identifying unsafe inventory to prevent wasteful bidding and improve campaign performance.
- Leveraged Telmar and MRI-Simmons to develop a Truth Initiative pitch brief and analyze audience patterns with index data to support a Gen-Z-focused strategy involving social, audio, and out-of-home placements.
Marketing Committee Member
ALPFA New Jersey Chapter
Newark, NJ
10.2023 - 06.2024
- Collaborated with a six-member student-driven marketing group to create posts for Instagram, LinkedIn, and TikTok featuring event summaries, promotional material, and weekly training highlights that supported engagement across 100+ students.
- Photographed and filmed content at campus and corporate events with companies like Deloitte, JPMorgan Chase, and PwC to promote full-capacity events and enhance networking opportunities for students seeking internships and early-career positions.
- Assisted in content organization by conducting weekly brainstorming meetings and utilizing calendars to create themed posts on community events, holidays, and professional development initiatives with Canva, PowerPoint, and CapCut.
Education
Bachelor of Science - Marketing
Rutgers Business School, The State University of New Jersey
Newark, New Jersey05.2025
Skills
- Paid Media Campaign Management
- Performance Marketing
- Programmatic Advertising
- Campaign Optimization & Reporting
- Audience Targeting & Analysis
- Content Creation
- Client Communication
- Problem-solving
- Time management
Certification
- The Trade Desk - Trading Essentials
- Excel Basics - Wall Street Prep
- Discounted Cash Flow Modeling - Wall Street Prep
- Google Analytics 4 (GA4) - Essential Training
- Google Ads - Essential Training
- PV and PTC Requirements for Digital Properties - Sanofi
Languages
Arabic
Native or Bilingual
Spanish
Professional Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Paid Media and Strategy Associate
Resolute Digital
06.2025 - 12.2025
Marketing Specialist
Elite Physical Therapy
01.2025 - 05.2025
Programmatic Marketing Intern
KINESSO at IPG Mediabrands
06.2024 - 08.2024
Marketing Committee Member
ALPFA New Jersey Chapter
10.2023 - 06.2024
Bachelor of Science - Marketing
Rutgers Business School, The State University of New Jersey