Abbi Cunningham
Lake Forest,CA
Summary
My entrance into the workforce began when I enlisted in the Marine Corps 30 years ago. My military training taught me discipline. This enabled me to effectively manage and prioritize my life to work full time and attend school. Working as a Paralegal for 4 years gave me the experience and insight to draft and negotiate Broker Contracts, Distributor Programs and pinpoint discrepancies. I also acquired the knack for analyzing sales reports for strategic sales call planning to produce results. The last 20 years brought me into the sales arena. Working in various sales positions, I have developed skills in creatively marketing products to combat my competitors and close deals. I build and maintain strong client relationships by frequent and meaningful communications. I make sure I have something valuable to share. I recently re-structured and now manage a sales team that I lead by example. My positive demeanor helps me make and maintain business contacts easily.
Overview
32
32
years of professional experience
Work History
Regional Manager
ProView Foods By Tasty Brands
01.2023 - Current
- Manage and oversee sales and marketing for 13 western states
- Negotiated national distributor growth program, wrote proposals for new business to business partnerships
- Standardized and implemented internal processes and procedures for broker partners, customer service and bid department
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Increased territory sales by 89% school year to date, 153% year over year.
Regional Director of Sales
E S Foods, Inc
03.2019 - 12.2022
- Managed, supported and directed Broker Sales Team for California, Arizona and Nevada markets
- Developed Broker and Distributor training modules and incentive programs
- Created and implemented National COVID-19 Emergency Feeding marketing plan
- Added over 28 new Charter School customer accounts, increased overall territory sales by 111%
- Gained additional product placement in all distribution channels
- Procured food components for new product line extensions
- Drafted, negotiated and executed distributor agreements
- Active Participant in SNA Legislative Action Committee, Member of ACDA, National School Nutrition Association & Women’s Foodservice Forum.
- Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
Director K12/Team Leader
The Core Group, Inc.
10.2015 - 02.2019
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Served on the Campbell’s Foodservice National Advisory Board for product development
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Implemented school sales team training program and handbook
- Standardized internal sales reporting, account target lists, product focus codes and commodity tracking
- Increased commodity diversions up to 60% with all processors for 2017/18 and 2018/19 school year.
Sales Associate
J. Lord Food Sales, Inc.
09.2012 - 10.2015
- Managed K12 Segment Sales for California and Arizona
- Implemented and standardized procedures for call reporting, sales tracking, administrative tasks
- Planned food shows, client market visits, vendor events, distributor meetings and plant tours
- Created a Company Sales Deck and Capabilities Presentation for manufacturer interviews
- Wrote and implemented a 5 year Company Business Plan
- Researched, developed and launched four new products into the K12 Foodservice Market
- Served on the 2015 ACDA RA Handbook Revision Team
- Increased incremental sales 50% year over year by adding lines, new products and marketing
- Participated as a Mentor for Chapman University’s Food Science and Nutrition Program.
K12 Segment Specialist
Creative Food Services (Key Impact Sales)
12.2009 - 09.2012
- School Sales Team Representative for brokerage of over 30 manufacturer lines
- Effectively managed and tracked commodities for 7 processors.
Real Estate Agent/New Home Sales
Nu Home Finders Group, LLC
07.2003 - 12.2009
- Assisted first time buyers in purchasing a new home
- Partnered with Mortgage, Escrow and Insurance companies to increase sales closure rate.
Legal Assistant
Dalon J. Morgan PLC
09.2007 - 03.2008
- Reviewed and drafted Wills, Trusts and Estate Planning Documents
- Organized, tracked and scheduled court calendar and client meetings.
Paralegal
Angius & Terry, LLP
09.1996 - 06.1999
- Conducted home site inspections and destructive testing for construction defect litigation
- Reviewed, prepared, summarized and researched legal documents and case law.
Aviation Maintenance Administration/Quality Assurance Representative
United States Marine Corps
04.1992 - 04.1996
- Reconstructed, managed and maintained Central Technical Publications Library
- Member of the MALS-16 QA Inspection Team and inspected aircraft records for compliance and accuracy.
Education
Associate of Arts - Legal Studies
Saint Mary’s College of California
Moraga, CA06.1998
Skills
- Strategic marketing & consultative selling
- Bid & commodity management
- Relationship building, leadership & new business development
- Legal research & contract knowledge
- Product development
- Operations
- Broker management, training and development
- Strategic Sales Planning
- Computer Skills: Processor Link, K-12 Foodservice, Microsoft Office Suite, Lotus SmartSuite, QuickBooks, Adobe Photoshop, Easy Operator, Interflex, SalesForce, InfoBank, NetSuite, Social Media Applications
Timeline
Regional Manager
ProView Foods By Tasty Brands
01.2023 - Current
Regional Director of Sales
E S Foods, Inc
03.2019 - 12.2022
Director K12/Team Leader
The Core Group, Inc.
10.2015 - 02.2019
Sales Associate
J. Lord Food Sales, Inc.
09.2012 - 10.2015
K12 Segment Specialist
Creative Food Services (Key Impact Sales)
12.2009 - 09.2012
Legal Assistant
Dalon J. Morgan PLC
09.2007 - 03.2008
Real Estate Agent/New Home Sales
Nu Home Finders Group, LLC
07.2003 - 12.2009
Paralegal
Angius & Terry, LLP
09.1996 - 06.1999
Aviation Maintenance Administration/Quality Assurance Representative
United States Marine Corps
04.1992 - 04.1996
Associate of Arts - Legal Studies
Saint Mary’s College of California
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