Heather Layton
Summary
Growth-minded nutrition sales professional with proven success in business development, project management, relationship cultivating and marketing. Compelling communicator known for building strategic alliances between customers, suppliers, consultants, industry leaders, and consumers while quickly mastering new roles and responsibilities. Capable of managing multiple projects while working under pressure by utilizing critical thinking and a calm demeanor in the face of challenges.
Overview
14
14
years of professional experience
Work History
Northeast Sales Manager
Alltech Inc
04.2022 - Current
- Manage the northeast territory selling 6,000 tons annually of ingredient and finished animal nutrition products.
- Continually transform customer partnerships by actively listening and taking accountability for mutual success wherein, to build trusting and sustainable relationships.
- Led innovation of both individual products within an existing brand and launched a new equine nutrition sub-brand.
Territory Sales Manager
Cargill
01.2017 - 04.2022
- Leverage strategic business development plans, ensuring yearly national leader board status in equine and poultry feed sales.
- Collaborate with a wide interpersonal network of industry professionals and veterinarians to brief them on nutrition innovation while growing sales through persuasion and negotiation.
- Project manager for several large-scale national and virtual events, with responsibility for choreographing execution while enacting corresponding innovative marketing strategies and providing customized copy for advertising.
Founder
Equitrition
09.2015 - 12.2016
- Utilized deep business management understanding to establish Equitrition as a trusted equine nutrition consulting company bringing usable strategies to end users.
- Strategically planned, coordinated, and drove projects to ensure on time, requirements-compliant completion of holistic nutritional programs, while maintaining high quality standards.
- Operated all social media presence, developing original image content, copy and promotions.
Northeast Territory Manager
Cavalor North America
05.2010 - 09.2015
- Top performing territory manager in equine grain and nutritional supplement business by exceeding sales goals and distribution targets every year.
- Proactively researched industry trends, performed competitive analyses and used findings toward designing and executing sales strategies and solutions.
- Contributed leadership skills toward successfully procuring and cultivating key clients, including top trainers, owners, and riders of sport horses.
Education
BS Business Administration - Finance
Ithaca College
Ithaca, NY 05-2002
Skills
- Animal Nutrition Product Knowledge
- Closing Techniques
- Relationship Building
- Adaptability
- Project Manager
- Critical Thinking
- Collaboration
- Public Speaking
Software
Salesforce
Microsoft Office
Excel
PowerPoint
Timeline
Northeast Sales Manager
Alltech Inc
04.2022 - Current
Territory Sales Manager
Cargill
01.2017 - 04.2022
Founder
Equitrition
09.2015 - 12.2016
Northeast Territory Manager
Cavalor North America
05.2010 - 09.2015
BS Business Administration - Finance
Ithaca College
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