Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Training
Timeline
Generic

Felicia Mitchell

Lincon,USA

Summary

Broker and Coach with over 20 years of experience in New Home Sales, specializing in optimizing revenue streams and identifying improvement opportunities. Proven track record in leading high-performing sales teams and implementing effective sales programs that consistently exceed company objectives. Committed to fostering a growth mindset within teams, driving both individual and collective success. Recognized for motivating teams to achieve and surpass personal sales targets through exemplary leadership.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Area Sales Manager

Lennar Homes
Sacramento
10.2024 - Current
  • Managed a team of sales representatives in order to achieve maximum results.
  • Provided training and guidance on product knowledge, selling techniques and customer service.
  • Monitored sales team performance and provided effective training to help each reach targets.
  • Developed and implemented strategic sales plans to accommodate corporate goals.
  • Resolved customer complaints in a timely manner while ensuring high levels of customer satisfaction.
  • Analyzed sales data to determine areas of improvement for the organization.
  • Developed and executed sales strategies to enhance market penetration.

VP of Sales

Blue Mountain Communities
Vacaville, CA
06.2023 - Current
  • Company Overview: Blue Mountain Communities - Vacaville, CA
  • Broker of record for company
  • Mentor, motivate and maintain sales staff that meet and exceed goals
  • Hire new employees
  • Train sales agents
  • Involved in all aspects of opening communities
  • Involved in all aspects of Sales
  • Involved with Market Analysis
  • Work with CEO on pricing, incentives, and forecasting
  • Work with CEO and VP of Land to secure ideal locations for communities to grow division
  • Collaborate with architects on homes designs
  • Interact with escrow, loan officers and title companies
  • Oversee all MLS listings
  • Deal with customers if there are issues
  • Blue Mountain Communities - Vacaville, CA

Director of Sales & Marketing

Woodside Homes
Folsom, CA
10.2016 - 05.2023
  • Company Overview: Woodside Homes, Folsom, CA
  • Consistently increased revenue margins year over year
  • Responsible for 15 - 30 sales team members
  • Hire new employees
  • Train sales team
  • Work closely with Division President, Land, Construction and Purchasing to grow the Northern California Division
  • Involved in Market Analysis
  • Oversaw On-Line Sales Team
  • Oversaw Marketing for Division
  • Collaborated with architects on home design
  • Woodside Homes, Folsom, CA

Lead Sales Agent

Woodside Homes
Folsom, CA
07.2011 - 09.2016
  • Company Overview: Woodside Homes, Folsom, CA
  • Responsible for sales and closings in new communities
  • Opened and sold out a community of 75 homes in one year as a single agent
  • Responsible for prospecting for new buyers
  • Responsible for ongoing communication with buyers, lenders and management
  • Responsible for demonstrating models and having a process to move buyers forward
  • Consistent customer satisfaction rating over 90%
  • Woodside Homes, Folsom, CA

Education

Real Estate Broker - Real Estate

Allied School of Real Estate
Roseville, CA
10-2016

Skills

  • Sales Management
  • Industry Knowledge
  • Sales Motivation
  • Training
  • Customer Relations
  • Recruiting
  • Market Analysis
  • Forecasting
  • Sales strategy
  • Team management
  • Performance monitoring
  • Mentoring staff
  • Sales team supervision

Certification

  • State of California Brokers License, 10/01/16, Present
  • State of California Real Estate License, 01/01/99, 10/01/16

Accomplishments

Sales Manager of the Year, 2020, North State BIA

Training

  • Designing Opportunities, Woodside Homes
  • Mindset of A Sales Warrior, Jason Forrest
  • Sales Leadership, Jeff Shore
  • Sales Coaching, Rich Tiller

Timeline

Area Sales Manager

Lennar Homes
10.2024 - Current

VP of Sales

Blue Mountain Communities
06.2023 - Current

Director of Sales & Marketing

Woodside Homes
10.2016 - 05.2023

Lead Sales Agent

Woodside Homes
07.2011 - 09.2016

Real Estate Broker - Real Estate

Allied School of Real Estate

Similar Profiles

CREATE PROFILE